It's a sad statistic, but research from studies conducted at New York University, the University of Illinois and Princeton University has identified that girls as young as age five start to lose confidence in themselves, and even more disheartening than the research is that I've seen elements of that here at home. Despite the opportunities that my wife and I are tirelessly working to provide for our girls, the questions of self-confidence and self-worth have begun, and we see it often, particularly in our nine-year-old. There's many factors at play, and today a familiar name is taking a big step toward addressing them as Barbie announces the Dream Gap Project: a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential.
For the Honor of Grayskull! A new generation will soon experience a reimagined take on the She-Ra legend when the savior of Etheria returns in DreamWorks She-Ra and The Princesses of Power! The new animated series brings to life "a story of magic, friendship, loyalty, and an epic battle for peace." Inspired the classic Filmation animated series of the 80s (a spin-off from Mattel's iconic He-Man and the Masters of the Universe), it tells "the story of an orphan named Adora, who leaves behind her former life in the evil Horde when she discovers a magic sword that transforms her into the mythical warrior princess, She-Ra." Today comes our first official teaser trailer from the new series. Check it out below!
"Generations of children around the world have grown up with deep emotional connections to Mattel's brands and characters. There are so many stories to be told and so many imaginations to be captured by these iconic brands..." -- Robbie Brenner, Executive Producer, Mattel Films
There's a lot to be said about controlling your own properties and guiding their destiny. Marvel has done it... Hasbro has done it... now Mattel wants to do it. After years of bouncing projects around between various stages of development at numerous studios, Mattel has announced the creation of Mattel Films, a new division of the Company focused on developing and producing motion pictures based on the Company's iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel's Chairman and CEO.
The business of play is a fascinating subject, with the real-life stories behind some of our favorite toys sometimes rivaling the fictional worlds that they spawned. The Netflix Original Series The Toys That Made Us feeds that interest, and for those awaiting more episodes (season 3 is being filmed right now) there's a new documentary that's an absolute must-watch. Power of Grayskull: The Definitive History of He-Man and the Masters of the Universe is now streaming on Netflix, and as the title implies - it's an in-depth look at Mattel's iconic franchise from its origins in the early 80s through nearly four decades of highs and lows. Check out the trailer below...
The X-Files has now been around for 25 years, and when it was at its peak, I was a massive fan. I was that back in 1998, I was that guy that had to have The X-Files Movie on "letterbox" VHS to preserve the widescreen cinematic format in the time before DVD and flat screen TVs. At that same time, I distinctly recall purchasing a set of X-Files Barbie dolls by Mattel - Ken and Barbie as Mulder and Scully. Fast-forward two decades and I believe our set is long gone (sold at some point along the way, or stashed in a box somewhere), but now it's happening again... but this time it's not Ken and Barbie doing cosplay, but new X-Files Barbie dolls crafted to resemble Special Agents Fox Mulder (David Duchovny) and Dana Scully (Gillian Anderson). The duo are available to order right now.
Sponsored by Hot Wheels, all opinions are that of The Rock Father™
There’s certain things that tend to appeal to children almost by default - things like dinosaurs, wide-eyed cartoon characters, sandboxes and large vehicles. For the latter, monster trucks are a big thing with cross-generational appeal. Once a side-show act at local motorsports events, monster trucks are now an arena-filling main event spectacle that is truly a global phenomenon - reaching families far beyond their roots in the garages and dirt tracks of the American Midwest. Kids have long held the desire to bring that excitement home, and for years the team at Mattel has been crafting diecast replicas that have become sought-after by kids and collectors alike. But just as the real-life monster trucks have evolved over the years, so have those in the toy world, and now comes the time to fire up the engines and raise the garage door on the next big thing from the crew in El Segundo… Hot Wheels Monster Trucks!