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  • Nintendo’s Reggie Fils-Aime to Retire, Doug Bowser to Inherit the Castle

    Feb 21, 2019

    Nintendo of America (NOA) President and COO Reggie Fils-Aime (pictured top) has entered the final level. Following more than 15 years at the company, a new achievement will unlock on April 15 — retirement. Doug Bowser, NOA’s current senior vice president of sales and marketing, will then pick up the controller to become president of Nintendo […]

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  • Discovery Launches #MINDBLOWN App

    Feb 21, 2019

    Discovery launched its first digital initiative, the new #Mindblown app. The app offers users the opportunity to learn about five targeted, STEM-focused topics — animals and dinosaurs, space and planets, humans, machines and robotics, and our Earth. #Mindblown includes videos, interactive games, and augmented reality technology within these categories. Kids can earn virtual money by playing the […]

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  • Brandgenuity Expands Carmen Sandiego Licensees

    Feb 21, 2019

    Brandgenuity partnered with Goliath Games, Basic Fun, and Spirit Halloween to expand the licensing program for Houghton Mifflin Harcourt’s (HMH) Carmen Sandiego brand, which launched as a Netflix animated series last month. Goliath Games will launch a Carmen Sandiego board game, while Basic Fun is developing a hand-held Carmen Sandiego game modeled off an on-screen gadget […]

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  • ZAG Expands Leadership Team with New Executive Hires

    Feb 21, 2019

    ZAG America, the entertainment studio behind Miraculous: Tales of Ladybug & Cat Noir, named industry veteran Manuel Torres Port as its chief brand officer. In this newly created role, Port will manage consumer products, live events, experiences, and brand franchises — including digital and gaming. He will report to Jeremy Zag, founder and CEO of […]

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  • State of the Toy Industry Q&A: Richard Barry Talks Tru Kids Brands

    Feb 20, 2019

    Last year was a tumultuous time for the toy industry, and no story received more coverage than the spectacular collapse of Toys “R” Us in the U.S. and other countries. Following the bankruptcy and liquidation of the iconic toy retailer, rumblings and rumors on the future of the Toys “R” Us brand have been constant. […]

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  • Little Tikes Strikes a Deal with Moonbug for Little Baby Bum

    Feb 20, 2019

    Little Tikes, which plans to inspire families to “Play Big!” during its 50th anniversary this year, just entered into a rare licensing deal. The division of MGA Entertainment is the exclusive master toy licensee for Moonbug’s Little Baby Bum — a YouTube hit that pairs classic nursery rhymes, stories, and songs with modern digital animation. Under […]

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  • Saturated Fact: Using Trademarks to Build Your Brand

    Feb 20, 2019

    by Howard N. Aronson, managing partner, Lackenbach Siegel LLC Toy companies, like almost all consumer-oriented businesses, face an oversaturated market—or is it just saturated? A market is saturated when it is no longer generating new demand for certain products, whether as a result of increased competition, decreased need, or obsolescence. Consider water pistols, for example—a product that anyone […]

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  • Toys “R” Us Geoffreymobile Tanks at Auction

    Feb 20, 2019

    What’s the value of Geoffrey the Giraffe? That’s a question many were pondering at Toy Fair New York as Geoffrey made the rounds to promote the recently-launched Tru Kids Brands (see The Toy Book‘s Q&A with CEO Richard Barry here) and the Geoffrey’s Toy Box wholesale endeavor, both following the collapse of Toys “R” Us in the […]

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  • Allow Your Sales Reps to Thrive and Succeed

    Feb 20, 2019

    Learn how the Certified Master Sales Representative credential can enhance your business. by Kimberly Mosley, president, American Specialty Toy Retailing Association What’s happening at the American Specialty Toy Retailing Association (ASTRA)? The launch of the brand-new Certified Master Sales Representative (CMSR) credential, for one thing. Members who attended ASTRA’s first CMSR in person—a customer-service-focused workshop […]

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  • Innovative Opportunities to Captivate Toy Consumers

    Feb 20, 2019

    An Exclusive Report from The Toy Association by Laurie Chartorynsky, communications specialist and content developer, The Toy Association How can toy manufacturers and retailers evolve to attract new toy consumers? The Toy Association’s recently released report, “Toy Manufacturing and Retail Solutions—the Future,” explores fresh ideas for the industry to innovate around who is playing, what truly […]

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The Latest Stories:

  • 5 Startups Gaining Moment Within the Energy Sector

    5 Startups Gaining Moment Within the Energy Sector

    The energy sector is a large and all-encompassing term that describes a complex and interrelated network of organizations directly and indirectly involved in the production, storage, and distribution of energy. As technology rapidly advances, virtually every industry has to adapt accordingly. Simply adapting, however, isn't always enough and officials in the energy sector have to constantly find ways to actually change the energy landscape. Thankfully, there are up-and-coming startups that are working tirelessly to improve and reshape the future of Read More
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