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The Toy Book — The Leading Toy Industry Magazine

  • New ‘Star Trek’ Animated Series Sets Coordinates for Nickelodeon

    Apr 24, 2019

    New ‘Star Trek’ Animated Series Sets Coordinates for Nickelodeon The Emmy Award-winning duo Kevin and Dan Hageman (Trollhunters, LEGO Ninjago) are headed to space… the final frontier. Nickelodeon and CBS Television Studios gave the greenlight for a new animated Star Trek series to be developed by the Hagemans and overseen for Nickelodeon by Ramsey Naito, EVP, animation production and development. Unlike the original Star Trek: The […]

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  • The Residents of Sesame Street Want Families to Have a Device-Free Dinner

    Apr 24, 2019

    The Residents of Sesame Street Want Families to Have a Device-Free Dinner Now in its third year, the #DeviceFreeDinner campaign from Common Sense Media now features some new stars from a familiar street. Sesame Workshop partnered with the advocacy group for a new collection of PSAs featuring the Muppets of Sesame Street in a move to further emphasize the importance of a “device-free” family dinnertime. The Sesame Street characters […]

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  • Kess Introduces Its First Collectible Toy, Drop Dots Love Em’s

    Apr 23, 2019

    Kess Introduces Its First Collectible Toy, Drop Dots Love Em’s Kess enters the collectibles realm with Drop Dots Love Em’s, the company’s first collectible toy. Love Em’s Series One will begin arriving at retail this May, with a range of colorful characters including a cactus, a pineapple, a puppy, and a unicorn. Each collectible character is forged of Kess’ proprietary Drop Dot material and slow-rise […]

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  • Viking Toys Debuts Sustainable Ecoline Toy Collection

    Apr 23, 2019

    Viking Toys Debuts Sustainable Ecoline Toy Collection Viking Toys is entering the world of sustainability with the debut of Ecoline. The new collection combines Viking’s classic design of durable, non-toxic toys with an oil-free, plant-based material made from sugar cane. Geared toward kids ages 1 to 5, the line will launch with a selection of reinterpreted classic car and truck models from […]

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  • Hasbro Beats Expectations with Classic Brands, New Initiatives, and Cross-Category Innovation Fueling the Future

    Apr 23, 2019

    Hasbro Beats Expectations with Classic Brands, New Initiatives, and Cross-Category Innovation Fueling the Future The Hasbro turnaround is happening. The Rhode Island-based toymaker reported its first quarter financials this morning, beating expectations with an increase in revenue and operating profit driven by growth in several categories. Revenue for the first quarter increased 2 percent to $732.5 million compared to $716.3 million in 2018, while operating profit increased to $36.1 million versus a loss […]

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Music, Lifestyle & More

  • Megadeth x Apple Team for

    Megadeth x Apple Team for "Don't Mess with Mother" (Earth) TV Spot

    Apple is showing off the power of the iPhone XS — specifically, when it comes to video. In honor of Earth Day, the tech giant showed off some new footage by Camp4 Collective, all shot using the iPhone XS. "Don't Mess with Mother" features stunning nature imagery set to Megadeth's "Last Rites," a song taken from the band's 1984 debut album, Killing is My Business... and Business is Good! The album has been reissued, remastered, and enhanced several times over the… Read More
  • 'Live at Billy Bob's Texas' Lines Up New Episodes

    'Live at Billy Bob's Texas' Lines Up New Episodes

    Live at Billy Bob's Texas takes viewers inside the world's largest honky tonk — a 100,000 sq. ft. former cattle barn that plays host to top musical acts and up to 6,000 rowdy fans. In a newly-launched hour-long program airing weekly on RFD-TV, Smith Music Group gathers favorite cuts and clips from the past two decades of partnership with Billy Bob's and pairs them with exclusive interviews, backstage performances and more. Check out the lineup for the next few episodes below...… Read More
  • Back to the Beach Festival Reveals Performance Times, Lil’ Punk KidZone

    Back to the Beach Festival Reveals Performance Times, Lil’ Punk KidZone

    This weekend, KROQ, Travis Barker and Goldfinger's John “Feldy” Feldmann present Back To The Beach, returning to Huntington State Beach on Saturday, April 27 and Sunday, April 28. The 2nd annual weekend destination festival will feature performances by Blink-182, Goldfinger, The Used, Reel Big Fish, The Story So Far, Streetlight Manifesto, The Aquabats!, and many more, performing right on the shore of the Pacific Ocean in Orange County, California. Today, performance times have been revealed, along with full details on the all-new family-centric Lil' Punk KidZone! Read More
  • American Trucks: 2016 Chevy Silverado 1500 Gets 6

    American Trucks: 2016 Chevy Silverado 1500 Gets 6" Lift and 33" Tires

    If you've ever looked into placing larger wheels and tires on any vehicle, chances are you've come across some issues. For owners of the Chevrolet Silverado (or GMC Sierra), it's an issue that's quite common and can require some lift to solve the problems created by placing a round tire into a pretty square wheel well. In the latest episode of AmericanTrucks’ (AT) YouTube Series, The Haul, Adam Maqboul talks truck lift kits; specifically, lifting a 2016 Chevy Silverado 1500. With… Read More
  • This Disney Fan Turned Her Love of Theme Park Food Into a Career. Could You Do the Same?

    This Disney Fan Turned Her Love of Theme Park Food Into a Career. Could You Do the Same?

    Approximately 37% of families say that vacations make them happy, and there's arguably no better place to take a trip with your loved ones than the Happiest Place on Earth. Some people love Disney parks so much that they wish they could live there. And in a certain way, some Disney fans have managed to do just that. They may not live in Cinderella's castle or on Main Street, USA, but they visit so often that the Magic Kingdom is… Read More
  • The Battletram is Fueled-up, and The Aquabats! are Ready for Action!

    The Battletram is Fueled-up, and The Aquabats! are Ready for Action!

    The Aquabats! is a band with special significance around these parts — they were my oldest daughter's first big rock show. She's now been on stage with them twice (2014 & 2017), and my youngest is a fan as well, having seen her first Aquabats! show two years ago. There's cross-generational appeal to the mighty band of superheroes, and last fall, thousands of fans came together to proclaim “I am The Aquabats!” — backing the band’s Kickstarter campaign to raid over $690,000 — funding… Read More
  • You Got A Tattoo, Now What? 3 Tattoo Care Tips

    You Got A Tattoo, Now What? 3 Tattoo Care Tips

    You finally did it; you took the plunge and got a tattoo. Whether it's been one you've been thinking about getting for years or you got it after a bet with a friend, you now have a piece of permanent art on your skin, and that can be exciting. Plenty of people have tattoos; 45 million Americans have at least one. Of course, now that you have that new tattoo, you'll have to take care of it if you want… Read More
  • ZZ Top to Embark on Massive 50th Anniversary Tour

    ZZ Top to Embark on Massive 50th Anniversary Tour

    Rock and Roll Hall of Famers ZZ Top are celebrating their 50th year with a massive North American tour this summer. Kicking off the 50th Anniversary Tour August 16, the real Tres Hombres will play coast to coast and border to border.   Cheap Trick and Southern rock stalwarts Lynyrd Skynyrd will also join the tour as it snakes through the country into late October.  Read More
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