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The Toy Book — The Leading Toy Industry Magazine

  • MGA Entertainment, Terracycle Team up for L.O.L. Surprise Package Recycling

    Mar 19, 2019

    MGA Entertainment, Terracycle Team up for L.O.L. Surprise Package Recycling One of the biggest concerns in toy packaging is starting to be addressed. MGA Entertainment entered into a partnership with Terracycle to make it easier for fans to recycle L.O.L. Surprise packaging. Starting now, fans can save all of their packaging, including wrappers, bags, balls, trays, and more, by placing them in a cardboard box. […]

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  • Gary King Appointed Executive Vice President General Manager at RedwoodVentures

    Mar 19, 2019

    Gary King Appointed Executive Vice President General Manager at RedwoodVentures Gary King is the new executive vice president general manager at RedwoodVentures. The former general manager of Crayola comes to the maker of Smooshy Mushy and Smashy Mashy from Cidrines, where helped the Puerto Rican breadmaker gain awareness and market share in the U.S. King will focus on global opportunities for RedwoodVentures, including the company’s entrance into […]

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  • YouTuber Roi Fabito’s Guava Toys Expands Walmart Reach

    Mar 19, 2019

    YouTuber Roi Fabito’s Guava Toys Expands Walmart Reach Guava Toys expands its brand and product line to more than 3,900 additional Walmart stores. Created by YouTuber Roi “Guava Juice” Fabito, the current line of toys, which includes slime, bath bombs, and edible pancake art, will expand with six new products. Three new Premade Mystery Slime Packs and three Premade Slime Packs will feature […]

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  • Animaccord Inks New Licensing Agents for ‘Masha and the Bear’

    Mar 19, 2019

    Animaccord Inks New Licensing Agents for ‘Masha and the Bear’ More licensing agencies are lining up to bring Masha and the Bear consumer products to a wider audience. Animaccord partnered with several agencies to build licensing programs across multiple territories in Europe and beyond.   Among the new licensing agents, Lisans A.Ş. will tackle brand distribution and promotion in Turkey, while FERLY, a Nordic licensing and publishing agency, will develop the brand across […]

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  • APC Kids’ Zephyr Animation, Gigglebug Entertainment Team Up for ‘Pronto’

    Mar 19, 2019

    APC Kids’ Zephyr Animation, Gigglebug Entertainment Team Up for ‘Pronto’ The APC Kids division of About Premium Content (APC) expands the production slate of its animation studio, Zephyr Animation, with Pronto. The new, CGI-animated adventure series comes from Finnish studio Gigglebug Entertainment. Created by Gigglebug founders Anttu Harlin and Joonas Utti, Pronto will be co-produced by Zephyr and Gigglebug. APC Kids is now seeking broadcaster partners […]

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Beyond Toys: Lifestyle & More

  • Eight Years Ago Today, I Quit Smoking... but the Battle Rages On...

    Eight Years Ago Today, I Quit Smoking... but the Battle Rages On...

    Seven years ago, I celebrated one-year tobacco-free with a journal entry about my personal journey. Then, in 2013, I posted again, celebrating the two-year anniversary of coming clean (indeed, cigarettes are a drug), followed by another post in 2014 documenting year three, and how I couldn't get Philip Morris/Altria to leave me alone (they since have, but only after I threatened legal action). In 2015, I posted again, noting that little bits had changed, like Cracker Barrel restaurants playing into the Read More
  • MLB Spring Training: Baseball, Warm Weather, and Off-Field Controversy

    MLB Spring Training: Baseball, Warm Weather, and Off-Field Controversy

    Americans have always and will always love sports. Though baseball once reigned supreme and was hailed as America's pastime, football as taken over in recent years. In fact, 37% of U.S. adults say that football is their favorite sport and baseball is at its lowest point ever, with only 9%. Plenty of off-field drama has hurt the NFL's reputation recently, but baseball, rather than capitalize on the NFL's perils, is no stranger to off-the-field drama, either. Read More
  • Gardening 101: Understanding The Most Common Types of Soil

    Gardening 101: Understanding The Most Common Types of Soil

    Soil is a mixture of organic matter, minerals, gases, liquids, and organisms that, together, support life. Earth's body of soil (the pedosphere) functions as a medium for plant growth; as a means of water storage, supply, and purification; as a habitat for organisms; and as a modifier of the planet's atmosphere. Read More
  • 6 Creative Ways Small Businesses Are Using Shipping Containers

    6 Creative Ways Small Businesses Are Using Shipping Containers

    Small businesses, which are defined as organizations with fewer than 500 employees, account for 99.7% of all companies in the United States. If you're thinking about opening some kind of small business yourself, instead of renting out or buying an expensive office building, you might want to consider a shipping container. Since you'll likely only need an employee or two while you're first starting out, a container is a great area for dozens of business ventures. There are roughly 17 Read More
  • Cultural Cuisines: When Tex-Mex Meets Texas BBQ In Your Backyard Get-Together

    Cultural Cuisines: When Tex-Mex Meets Texas BBQ In Your Backyard Get-Together

    Of the four styles of BBQ this country boasts, Texas BBQ is the most well-known. The famed pit barbeque creates smoked meats so flavorful that side dishes are secondary: one article in The New Yorker stated, "you don't hear a lot of people talking about the piquancy of a restaurant's sauce or the tastiness of its beans; discussions are what a scholar of the culture might call meat-driven." When you have a product so good that it stands alone -- and Read More
  • What Consumers Should Know About J.D. Power's 2019 U.S. Vehicle Dependability Study

    What Consumers Should Know About J.D. Power's 2019 U.S. Vehicle Dependability Study

    With there being about 5.4 million non-fatal car accidents every year on U.S. roads, people are always looking for the safest, most reliable car on the market. And thanks to J.D. Power's 2019 U.S. Vehicle Dependability Study, U.S. consumers can now know which car is best to buy and why. Research firm J.D. Power has been putting together it's annual study for the past 30 years. This study looks at three-year-old models, so this year they looked at 2016 models. Read More
  •  3 Home Projects to Keep You Busy This Winter

     3 Home Projects to Keep You Busy This Winter

    The long winter months can often leave busy bodies feeling cooped up in their house. And while there isn't usually much you can do outside, there is plenty of work you can do to the interior of your home. So let's take a look at a few easy home projects you can consider to keep yourself busy this winter. Seal and Insulate You most likely have the heat cranked up during the winter months. And while this is perfectly fine, Read More
  • 4 Kinds of Sock Every Man Needs

    4 Kinds of Sock Every Man Needs

    It doesn't matter if you're severely fashion-challenged or a hipster with a pristine sense of style; you still wear socks. And though we wear socks almost every single day, many men don't have a single clue how to shop for a good pair of socks. Even though the average American spends around $1,800 on clothes every year, we tend to underspend when it comes to socks. Too often, when our socks seem to be few and far between in the Read More
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