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The Toy Book — The Leading Toy Industry Magazine

  • rEvolution Launches rEv YOUTH Agency for Youth-Focused Brand Campaigns

    Jun 26, 2019

    rEvolution Launches rEv YOUTH Agency for Youth-Focused Brand Campaigns Chicago-based global integrated sports marketing agency rEvolution has been crafting kid-focused activations for the likes of Spin Master and Nickelodeon for more than 10 years. Now, the company has launched a spinoff agency that will focus exclusively on marketing for youth-focused campaigns. rEv YOUTH aims to help brands engage with a younger audience, ranging from elementary age to teen. “The […]

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  • Step2 Debuts Woodland Adventure Playhouse & Slide

    Jun 26, 2019

    Step2 Debuts Woodland Adventure Playhouse & Slide When The Step2 Co. and Backyard Discovery joined forces as Step2 Discovery in 2016, one of the most intriguing possibilities was that new products could combine the wooden construction that Backyard Discovery was known for with the rotationally-molded plastic that Step2 has specialized in since the early 90s. The Woodland Adventure Playhouse & Slide does […]

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  • Hasbro Teams Up with NTWRK to Launch Transformers x Ghostbusters Collaboration

    Jun 26, 2019

    Hasbro Teams Up with NTWRK to Launch Transformers x Ghostbusters Collaboration One of the most buzzed-about exclusives that Hasbro will bring to Comic-Con International: San Diego (SDCC) received an early launch thanks to a new collaboration with youth culture and e-commerce content platform, NTWRK. On Tuesday night, NTWRK introduced an exclusive product drop pairing the Transformers x Ghostbusters 35th anniversary mashup MP-10G Optimus Prime Ecto-35 with […]

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  • Xilam Animation Taps Charles Courcier to Head Digital Production

    Jun 26, 2019

    Xilam Animation Taps Charles Courcier to Head Digital Production French animation studio Xilam Animation has appointed Charles Courcier to head of digital production. Courcier joins the company from Amuse, a subsidiary of Millimages, where he was responsible for progressing the company’s global business strategy, setting up the internal studio, and developing its production pipeline. In his newly created role at Xilam, Courcier will be responsible for […]

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  • Big G Creative Launches Kenny G: Keepin’ It Saxy Game at Target

    Jun 25, 2019

    Big G Creative Launches Kenny G: Keepin’ It Saxy Game at Target Big G Creative, the company behind General Mills Monster Crunch: The Breakfast Battle Game, The Home Alone Game, and Bob Ross: Art of Chill are back again with a fresh new game from an unexpected inspiration. Kenny G: Keepin’ It Saxy is based on the daily life of the “Songbird”-playing king of sexy sax, and […]

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Music, Lifestyle & More

  • The Chicago Dogs Bring a Great Baseball Experience to the Suburbs

    The Chicago Dogs Bring a Great Baseball Experience to the Suburbs

    The village of Rosemont is a pretty busy place of late, and during the summer months, things are heating up on the west side of I-294. Anchoring the expansion of the entertainment district to the other side of the Tri-State Tollway is Impact Field, which opened in 2018 for the inaugural season of Chicagoland's newest professional baseball team — The Chicago Dogs. Until recently, we'd only driven by the park — happening to catch the post-game fireworks on a few occasions as… Read More
  • Men Are Now Using Hair Loss Medicine to Help Them Unlock the Ultimate Beard

    Men Are Now Using Hair Loss Medicine to Help Them Unlock the Ultimate Beard

    Facial hair has been "in" for the last few years, with both men and women favoring the distinguished-yet-slightly-unkempt hipster vibe. But some people have been totally left out of the trend due to their inability to grow luscious locks on their chinny-chin-chins. That is, until now. According to reports, thousands of British men are finally able to achieve the beastly beards of their dreams after using a popular balding medicine on their faces, rather than on the tops of their… Read More
  • What You Need To Know Before Starting Your Renovations

    What You Need To Know Before Starting Your Renovations

    Many people have a long list of projects in mind when they first buy their home, but these can get put off sometimes for a longer time than they originally plan. When you start looking at that long to-do list of home projects you've been waiting on, you might not necessarily know where to start. Larger renovations can take time, money, and a lot of serious effort, but before you get started, there are a few things you should know… Read More
  • Clutch Launch Weathermaker Vault Series with

    Clutch Launch Weathermaker Vault Series with "Evil" New Single

    Clutch covered Howlin' Wolf's "Evil" as the first single in a series of new studio recordings that will comprise the newly launched Weathermaker Vault Series. The new series marks the first new music from the band since the release of the recent Book Of Bad Decisions. “Evil” was mixed by 6X Grammy Award winner and Clutch collaborator, Vance Powell (Wolfmother, The Raconteurs, Arctic Monkeys).   "We’ve had a good amount of downtime since our last tour.  And since the devil finds work for idle hands, we kept… Read More
  • 5 Cool Tips To Stay Comfy This Summer

    5 Cool Tips To Stay Comfy This Summer

    Summer is finally here, and with the change of seasons comes changing temperatures. Depending on where you live, summer can get incredibly uncomfortable and hot, especially during the night when you're trying to sleep. Instead of sweating through the season, use these tips to stay cool in your home all summer long. Invest In Insulation Insulation isn't just useful during the winter to keep you warm. Having insulation with a higher R-value can help you stay cooler in the summer… Read More
  • The Raconteurs Unleash New Single, “Bored and Razed,”

    The Raconteurs Unleash New Single, “Bored and Razed,”

    The Raconteurs — Jack White, Brendan Benson, Jack Lawrence, and Patrick Keeler — have unveiled “Bored and Razed,” the latest track from their long-awaited new album, HELP US STRANGER (Third Man Records). See the official lyric video for the track below... The GRAMMY Award-winning rock band’s third studio LP and first new album in more than a decade, HELP US STRANGER arrives everywhere on Friday, June 21. All digital album pre-orders will be joined by instant downloads of the previously released tracks “Sunday Driver,” “Now That You’re Gone,”… Read More
  • Square Enix Gets Into Motorsports with

    Square Enix Gets Into Motorsports with "Circuit Superstars"

    Square Enix Collective will bring Circuit Superstars, to Xbox One, PlayStation 4, Nintendo Switch, and PC in 2020. Circuit Superstars combines arcade-style racing with a more realistic driving model that enables new players to jump in and race, but sets a high skill ceiling for serious players looking to set the fastest laps possible. It will feature a range of on- and off-road racing categories – from rally, GT, classic cars and even trucks – all in a unique and gorgeous visual style. Original… Read More
  • 4 Hobbies To Beat Summer Boredom

    4 Hobbies To Beat Summer Boredom

    Summer is finally here, with weather perfect for getting outside and trying something new. If you've been itching for a new project or hobby to fill your time with, now is the best time of year to get started. You'll be able to explore outdoor hobbies that require warmer weather, as well as learn about options that you can entertain yourself with year round. Here are a few awesome new hobbies for you to check out this summer while the… Read More
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