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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine

  • Exclusive: TriAction Toys’ Boglins Prepare to Make a Splash at Retail

    Mar 5, 2021

    Exclusive: TriAction Toys’ Boglins Prepare to Make a Splash at Retail TriAction Toys’ relaunch of the iconic Boglins brand is picking up steam and the Toy Book has an exclusive update and a first-look at new product photography from noted toy photographer — and occasional Toy Book collaborator — Mitchel Wu. Following a successful Kickstarter campaign that raised $274,000 last fall, Boglins preorders have nearly topped […]

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  • Cardi B Launches a Fashion Doll with New Real Women Are Brand

    Mar 5, 2021

    Cardi B Launches a Fashion Doll with New Real Women Are Brand Celebrate Women’s History Month with a limited-edition fashion doll from Cardi B. The recording artist is working alongside Real Women Are, a new diverse and inclusive doll brand that is majority-owned and run by women of color, who also inspire the dolls themselves. Backed by NECA, the Real Women Are brand creates dolls that are […]

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  • [UPDATED] PMI Ltd, YuMe Toys Named Global Distributors for Toikido’s Among Us Toys

    Mar 5, 2021

    [UPDATED] PMI Ltd, YuMe Toys Named Global Distributors for Toikido’s Among Us Toys The first wave of officially licensed Among Us toys is slated to launch in mid-May with a second wave scheduled to hit stores in June. Toikido, the new UK-based entertainment and toy company founded by Darran Garnham, inked deals with PMI Ltd and YuMe Toys to serve as key global distributors for the new line […]

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  • MGA Entertainment, Greenre Ink Licensing Deal for Eco-friendly L.O.L. Surprise! Stationery Range

    Mar 5, 2021

    MGA Entertainment, Greenre Ink Licensing Deal for Eco-friendly L.O.L. Surprise! Stationery Range INProduction Licensing‘s Greenre brand inked a new deal with MGA Entertainment (MGAE) to produce an eco-friendly collection of L.O.L. Surprise! stationery items for the Canadian market. The line will span categories including stationery, crafts, activity kits, novelties, back-to-school, and select home products. “MGAE and L.O.L. Surprise! are globally award-winning, have heightened category extension power, and […]

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  • Jazwares, Kellytoy Debut Squishville by Original Squishmallows

    Mar 4, 2021

    Jazwares, Kellytoy Debut Squishville by Original Squishmallows More than a year since it was first announced, the doors to Squishville are officially open. Jazwares and its Kellytoy subsidiary launched Squishville by Original Squishmallows with a debut lineup of new products that extends the massively successful Squishmallows brand in a whole new way. The new assortment of 2-inch mini-collectible plush characters inhabits a […]

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  • Private Equity Firm to Acquire Michaels Stores

    Mar 4, 2021

    Private Equity Firm to Acquire Michaels Stores Michaels Stores are headed for new ownership. The Michaels Companies and funds managed by affiliates of Apollo Global Management Inc. revealed plans for an acquisition that will take Michaels private in a $5 billion deal. The Texas-based arts and crafts retailer made a bigger investment in toys beginning in October 2018 with the launch of […]

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  • Moose Toys Named 2020 Walmart Toy Supplier of the Year

    Mar 4, 2021

    Moose Toys Named 2020 Walmart Toy Supplier of the Year This week, Walmart held its seventh annual Supplier Growth Forum as a virtual event in place of the usual in-person gathering that typically takes place in Rogers, Arkansas. Amid the yearly updates on the retail giant’s strategic initiatives, key focus areas, future growth strategies, Walmart issues its Supplier of the year Awards to leading suppliers […]

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  • Mission: Play! by Mattel Set to Open First Location in Europe Next Year

    Mar 4, 2021

    Mission: Play! by Mattel Set to Open First Location in Europe Next Year In 2019, it seemed as if the race was on as several toymakers began investing in the live events and experience space. One big area of focus was Family Entertainment Centers (FEC) with both Mattel and Hasbro revealing partnerships to enter the arena. Now, Mattel’s partnership with iP2Development is finally taking shape with the first […]

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  • Disney Plans to Close at Least 60 Disney Stores in Digital Shift

    Mar 4, 2021

    Disney Plans to Close at Least 60 Disney Stores in Digital Shift Mickey Mouse and friends are heading out of the mall. The Walt Disney Co. revealed plans to accelerate its focus on building its digital retail business amid a plan to “significantly reduce its brick-and-mortar footprint.” In a statement issued on Wednesday afternoon, the company said that it plans to close at least 60 stores in […]

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  • Hot Wheels Returns to the Drag Strip with NHRA Deal

    Mar 3, 2021

    Hot Wheels Returns to the Drag Strip with NHRA Deal Two iconic brands with a storied history together are teaming up once more. Mattel and NHRA inked a new licensing deal to develop a collection of Hot Wheels die-cast vehicles set for release in June. The new collection will include die-cast hot rots, including a 1974 Chevrolet Vega Pro Stock car and a 1971 Ford […]

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  • Tips for Preparing and Preventing Storm Damage to Your Home

    Tips for Preparing and Preventing Storm Damage to Your Home

    Depending on where you live, storms are going to inevitably come. It's important to be as prepared as possible for an upcoming storm season to minimize the potential damage to your home. However, not all damage is preventable, so you should also be prepared to get some repairs done on your home. Below are some tips to help you prevent storm damage as well as what to do if unpreventable damage occurs.

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  • Tips For Searching For a Used Car Online

    Tips For Searching For a Used Car Online

     If you're part of the 48% of consumers who start their research with a search engine, you can find just about anything at your fingertips. In recent years, this means you can even buy a car completely online. Even if you're just starting your search online and plan to later go into a dealership to buy the car, these tips will help. Here are a few ways to research online for your next new-to-you car.

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  • What Is Dry January and Should You Try It For Yourself?

    What Is Dry January and Should You Try It For Yourself?

    The year 2020 was incredibly difficult for a lot of people. COVID-19 protocols forced most people to spend more time at home -- more than they would usually spend without human contact, to be sure. While some people are able to at least have the company of their families, this can still lead to stressful situations, as we all need a break from each other every once in a while. Additionally, many people found themselves dealing with the effects of loneliness

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  • Good Charlotte is Back with

    Good Charlotte is Back with "Last December"

    Two decades after bursting onto the scene, Good Charlotte is back with a new single and music video, "Last December."

    The new track is the first new music from the band since 2018's Generation RX and comes via the band's new MDDN label. The new video is a time capsule for 2020 reflecting closed venues and a world on pause amid the COVID-19 pandemic.

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  • How to Help Your Young Adult Find Their First Apartment

    How to Help Your Young Adult Find Their First Apartment

    As a father, it's hard to see your child grow up and slowly stop asking for your help. Even if your child doesn't think they need your help, they could certainly benefit from attaining it. This is especially true when your child approaches adulthood more and more. If your child has recently expressed interest in moving out, there are several ways you can help your young adult find their first apartment. This process also includes providing support in other areas

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  • The Pretty Reckless Unleashes '25' Music Video

    The Pretty Reckless Unleashes '25' Music Video

    After a delay caused by the COVID-19 pandemic, The Pretty Reckless will release its new album, Death By Rock and Roll on Feb. 12 via Fearless Records.

    The band has stayed busy in recent months with live videos and at-home performances and now the attention has been turned back toward the new album. This week brought the debut of "25," complete with a new music video to go with it. See the clip below.

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  • How to Use Winter to Prepare For Your Garden

    How to Use Winter to Prepare For Your Garden

    Planting and cultivating a garden is an extremely rewarding experience, and the 117.6 million Americans who garden every year would most likely agree. Although you may not think of winter as a time to put thought into your garden, it's a great time to do so. Even if you don't have a garden of your own at your home or apartment, there are great community gardens where you can get a plot and grow your own flowers, fruits, and vegetables.

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  • 6 Hobbies to Pick Up During Quarantine

    6 Hobbies to Pick Up During Quarantine

    Although it feels like the COVID-19 pandemic has already lasted forever, realistically it is looking like it will last even longer. To avoid falling into a rut during the winter months, try to pick up a new hobby . Even if you only do it for a month and end up not liking it, there is no harm in trying new things. As a parent, it's important to show your kids that even adults can do things for fun, and the

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