Over the past several years, Twitter Parties, sometimes known as Twitter Chats, have been a fantastic way for brands and publishers to connect in real-time with consumers. As THE ROCK FATHER™, I have been serving as a host, co-host and panelist for Twitter Parties since 2012, and in that time I've had the honor of working with dozens of clients in building real relationships with thousands of current and potential customers - mostly parents. While Twitter Parties might not be as buzzworthy as they once were, in 2018 they're still a way to score millions of impressions and to get your message (potentially trending!) in front of a huge audience.
When done right, Twitter Parties are beneficial to both the sponsor and the participants by creating a fun and lively discussion that not only educates and informs, but most importantly, entertains.
Using a pre-determined #hashtag, a Twitter Party can be used to launch a new product, support a film or television series, get people excited about a specific location or event - the possibilities are limitless! Twitter Parties are generally coordinated by a host on behalf of a sponsor with a panel of 5-10 paid co-hosts. Together, we rally our collective audiences by promoting the coming party with pre-party articles, blogs and social posts.
Participants will be asked to answer specific questions to win sponsor-provided prizes, all while helping to expose the brand messaging to their friends and followers as well. Winners will be chosen at random throughout the party, and the questions and brand messaging will be agreed-upon in advance with a script approved by the presenting sponsor.
THE ROCK FATHER™ has taken part in Twitter Parties covering a variety of categories including, but not limited to: toys, games, movies, television series, consumer products, tech, health & wellness, food & drink, retailers, automakers, and more. Select clients have included:
The Walt Disney Company, DreamWorks, 20th Century Fox, Life of Dad, The Toy Insider, Lionsgate, Marvel Studios, Hasbro, Mattel, JAKKS Pacific, Just Play Toys, GameStop, Sunny Days Entertainment, Jazwares, eOne, Best Buy, Walmart, Crayola, General Mills, Pampers, Huggies, Pop Secret, Stanley Tools, Beautyrest, Circle with Disney, DynaTrap, Metamucil, KD Interactive, Maisto, Vtech Toys, Applebees, Starbucks, Folgers, The J.M. Smucker Company, Canon USA, Ellio's Pizza, Pepto-Bismol, Frito-Lay, Snyders of Hanover, American Greetings, Buy Costumes, Music & Arts, Sears, Dove Men + Care and Kia Motors America.