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We're entering award season, and that means we've hit a time of the year in which I question a lot of choices and inject my opinion as awards and nominees are pretty subjective. Earlier this week, the Toy Association unveiled their annual list of nominees for the coveted Toy of The Year (TOTY) in a variety of categories, and while there's some great stuff in the mix - there's some that hit me like the GRAMMYS... a little off and with some that seem to be on the list just to have representation from certain brands. Prime example, Playmates Toys scored a nom for their Rise of the Teenage Mutant Ninja Turtles Deluxe Ninja Action Figure Assortment. Overall, the Rise of the TMNT line is fantastic - another huge win for Playmates, but I would've chosen the more extensive (and creative) Basic Action Figure Assortment. Why? I think the "Deluxe" figures sorta suck. They're gimmicky, oddly proportioned (to hide the mechanics of the gimmick), and above all - I see kids play with this stuff on a regular basis. But maybe I'm over-analyzing things... doing my "Tom Hanks in BIG" ("I don't get it?") routine.  It'll be a tough call to choose the winners, and you can take part by casting some votes (early and often, as we say here in Illinois) at www.toyawards.org. Now let's check out the full list...

They call it "the Oscars of the toy industry," and today the finalists have been revealed for the 2018 Toy of the Year (TOTY) Awards, presented by The Toy Association. Announced at Play Fair in NYC, the 122 finalists can be voted on by consumers between now and January 5 as their favorite picks in each of the 17 categories will compete for the top slot. As someone who writes about toys regularly both here at The Rock Father™ Magazine and at The Toy Insider, I have some pretty strong opinions about these toys... and it's gonna be a tough race - there's some fantastic toys going up against each other! Check out all the finalists below, along with my "Rock Father Pick" for select categories, along with some "Rock Father Approved" items that we just like a lot...