Over the past few years, Jada Toys has really been upping their game - slowly gaining space in the diecast aisle with some highly-detailed toy vehicles that are spread across a variety of licenses. In fact, the diecast category is a rare space in which you can find multiple licensees producing toys based on a shared property, with each company able to put their own spin on things. Marvel is a unique challenge in that the majority of heroes don't have (or need) a vehicle, and for the ones that do, it's generally Mattel's Hot Wheels line that brings them to life in the 1:64-scale. Still, there's a lot of room for creativity and other scales, and that's where Jada has come in, adding a few Marvel "inspired" vehicles to their 1:24-scale Hollywood Rides collection. Aimed at kids and collectors ages 8 and up (aside from Deadpool, who bears a 14+ mark), this new assortment presents some beautifully-designed, expertly-crafted vehicles that will appeal to a wide range of fans spanning comics and car culture. Plus, each ride comes with a diecast figure packed-in.
It's not often that I get fully behind a Kickstarter project, but there's one going right now that I really believe in and they could use your help! One of our favorite toys of the past year came from a small company in California that most people have never heard of: ReadySetz. Their Urban Playset (reviewed here) quickly became a favorite with my girls for imaginative play, and for me as an environment for action figure and toy photography. For their next endeavor, they're going out-of-this-world with a much-requested Space Base Playset. I mentioned it recently in my Star Wars column over at The Pop Insider, and since then I've been brought on-board to photograph one of the handmade prototype playsets. As with the Urban Playset, the girls and I were blown away - so I can't wait to get our hands on an actual, fully-realized production model down the line. As of this writing, the clock is ticking and they're just shy of the halfway mark with just 10 days to go. Similar to when Hasbro crowdfunded their massive Jabba's Sail Barge earlier this year, the ReadySetz Space Base is seeing a slowdown in backers, so my fingers are crossed that we'll see an uptick here in the final days. By my math, they'll need to see another 250 pre-orders of the $65 large playset to meet their all-or-nothing funding goal. These sets are MADE IN THE USA and offer a durable, eco-friendly, easily-stored fold-flat design that's a perfect play space for all of your space-themed figures and vehicles! Will you back the base?
In doing what I do, I've been fortunate to see a lot of great toys cross my path over the past few years. For 2017, there's certainly been some highlights, but one of the best new toys was a late entry, and one that had escaped me until its makers hit me up earlier this fall and sent over one for review. When it comes to playsets, I grew up in an era that had a bunch of them - iconic sets from Star Wars, G.I. Joe and Masters of the Universe, to name a few. While there's no doubt that kids want the biggest and best, the grownup mentality is that there's a real problem with those awesome playsets... storage. Our girls have some incredible sets here, ranging from the Barbie Dream House to the Teenage Mutant Ninja Turtles Sewer Lair. They're massively fun, but also massive in size... big, bulky plastic sets that aren't easy to store in-between adventures. Now, the makers of ReadySetz have emerged with their first playset - one that both provides a fun environment for imaginative play and solves the space problem. It's one of 2017's coolest new toys, and one you've likely never heard of.