The return of MADBALLS has been a big hit for the folks at Just Play, and with Series 1 (reviewed here) flying off of store shelves, kids and collectors have been eager to learn more about Series 2. In fact, we just cracked a box of MadBalls Blind Bags on YouTube Live (see it here), and the kids were immediately wondering, "where's the rest?" Well, as New York Toy Fair gets underway, my friends at Just Play have partnered with The Rock Father to give you a first-look at some of the new characters that will be hitting stores this Fall! There's new 3" Foam Balls, plus a new assortment of Blind Packs - including new characters and grotesque Mix-Ups! Details and photo gallery below!
When I was a kid, it was always interesting to hear how much the grownups of the day referenced the 1950s, and to a lesser extent, the 1960s. As a parent of this generation, I find myself constantly referencing the 1980s, and I don't know if it's all a part of the "Back in my day..." cycle, or if that decade just really was perfect when it came to pop culture and toys. Joining the multitude of icons that have returned, Madballs are back for another round this year, relaunched and ready to win the masses with their gross-out fun.
Who could've predicted that Netflix - a company known for shipping movies on DVD in little red envelopes - would evolve into a streaming giant and bastion of original content that would proudly carry a flag for resurrecting retired pop culture icons? While it was probably never predicted, that's just what happened, and Netflix has become a home for reimaginings of DANGER MOUSE, FULL HOUSE (FULLER HOUSE), INSPECTOR GADGET and CARE BEARS (CARE BEARS & COUSINS). The latest characters from my youth to become a Netflix Original Series are the POPPLES, brought back by Saban Brands and launched with a five-episode inaugural season. I remember these little creatures fondly - cuddly little munchkins that could roll into a furball, and then "POP!" back open into upright-standing, long-tailed, brightly-colored bear-like creatures. Like all good fruits of the 80s, they once had an animated series and a robust toyline - originally spawned by American Greetings, the same folks that brought forth Strawberry Shortcake and the Care Bears. Three decades later, POPPLES are back, and thanks to Spin Master, they're back in the toy aisle as well - as a Walmart Exclusive for the Holiday Season.
While it's easy to look at something like STRAWBERRY SHORTCAKE and see it as something simple, like a toy or a cartoon - there's always been something else brewing beneath the surface... a signature philosophy that "Anything is Possible." As parents like my wife and I raise daughters as part of a new generation of powerful little girls that will one day become powerful women, we often find ourselves saying those very words - "Anything is Possible" - and we believe that to be completely true. Think of all the accomplishments that Humankind has achieved - many of which just in the past 100, 50, 25 or even 10 years - and it becomes clear that even the most far-fetched or outlandish idea that some would say "can't be done" most certainly can. Tonight I'm sharing with all of you a sneak-preview of a video that will make its public debut in NYC on October 3rd - a video that all young girls should see...
Whenever I discuss STRAWBERRY SHORTCAKE here on the site, there always seems to be a preface that I've written about the residents of Berry Bitty City a lot over the past five years. Like STAR WARS, RAINBOW BRITE, JEM & THE HOLOGRAMS, CABBAGE PATCH KIDS, the CARE BEARS, et al, Strawberry Shortcake falls into that category of "classic characters" that are truly timeless. This year, she's celebrating her 35th Birthday, and the folks at The Bridge Direct are turning back the clock with some retro-reproductions of classic dolls, and they're keeping their modern series rolling as well, with some new releases perfect for the upcoming gifting season. In fact, I'm including all of the items featured right here in my annual Holiday Wish Guide!
It's a weird thing - this whole "unboxing" phenomenon. Thousands of people - YouTubers, bloggers, entertainment writers, talk show hosts, and just folks at home - all putting their own spin on opening products, recording it, and presenting it to the world. Sure, we jumped into the game as well with UNBOXED - a regular YouTube series on my channel that compliments and accompanies proper reviews here on THE ROCK FATHER - but now it's really going mainstream, and nothing may have made that any more clear than when Jimmy Kimmel welcomed boxing legend Mike Tyson to JIMMY KIMMEL LIVE! a few weeks back to do a little unboxing as well... of a STRAWBERRY SHORTCAKE doll. Now, to make things interesting, the folks behind Strawberry Shortcake had a "mystery box" delivered here to Rock Father HQ for The Rock Daughters to take a look at... but that's not all. We're gonna give YOU a chance to do some unboxing of your own, with a shot and winning one of each item that the girls unbox in the video below. Ready?