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Thursday, September 14 2017 21:45

Crayola has a "Bluetiful" New Crayon...

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It's taken a few months of of fan deliberation, but now the decision is official - Crayola announced "Bluetiful" as the name of its new blue crayon. Bluetiful will be the nineteenth active blue color, replacing the previously retired Dandelion in the 24-count box and across the entire Crayola portfolio. Bluetiful received over 40% of fan votes to score the win and was officially unveiled this week at a blue-themed event in NYC. Additionally, there's a brand-new version of "Big Blue" - the world's largest crayon, which we previously visited when we road-tripped to the Crayola Experience back in 2014.

Worlds Largest Crayon

The World's Largest Crayon – in the new Bluetiful color – measures 15.6 feet in length and weighs 1,352 pounds. Hannah Ortman, a GUINNESS WORLD RECORDS adjudicator, verified the record attempt and presented Crayola with the GUINNESS WORLD RECORDS title for the Largest crayon.

The new Bluetiful color crayon will be available for purchase at retailers nationwide beginning late January 2018. However, fans can pick up the new Bluetiful crayon and coloring books exclusively at Walmart in November - perfectly timed for holiday gifting.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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