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Tuesday, July 19 2016 22:25

Mattel is entering JURASSIC WORLD...

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After a massive success last year, Universal is taking another trip back to JURASSIC WORLD in 2018, but just because the next chapter in the film series is two years off, kids (and grownups) won't have to wait for more ways to live the adventure at home. News just hit Rock Father HQ that Mattel has been granted the master license for the JURASSIC WORLD franchise starting in July 2017, with the toymaker partnering with NBCUniversal to begin designing and developing new lines immediately, with the first products set to hit in early 2018. Mattel's license rights include a wide variety of products, including (but not limited to) action figures, play-sets, vehicles, games, plush, role-play, preschool, and activity toys. While it was main competitor Hasbro that handled most of those for last year's film, Mattel first dipped into JURASSIC WORLD with a collection of diecast vehicles under their iconic Matchbox line.

"We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products. Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise."Chris Sinclair, Mattel Chairman & CEO.

The JURASSIC WORLD Franchise

In 2015, Universal Pictures' Jurassic World became one of the biggest blockbusters in cinema history, grossing more than $1.67 billion at the global box office on its way to becoming the fourth-highest-grossing film of all time. In 2018, executive producer Steven Spielberg and stars Chris Pratt and Bryce Dallas Howard return for Universal Pictures and Amblin Entertainment's Jurassic World Sequel.  Producer Frank Marshall once again joins Spielberg in leading the team of filmmakers for the next chapter in the franchise.  The film will be written by Jurassic World's director Colin Trevorrow, and Derek Connolly.  Steven Spielberg will be joined by Trevorrow as executive producer of the film.   

"We are looking forward to collaborating with Mattel and broadening Jurassic World products worldwide. The appetite for the franchise globally is stronger than ever with consumers wanting more. Mattel's global support, creativity and category approach to expand our franchise makes them the best choice to partner with for this brand, bringing innovation, technology and a host of new ways to play. Jurassic World is more than awe-inspiring blockbuster films, it's a brand that has been reaching consumers for more than twenty years on everything from video games, toys and apparel, to theme park attractions and live events. Our focus for the franchise is to continue to collaborate with best-in-class partners as we build and expand this iconic property into a mega-brand across our Universal platforms." Vince Klaseus, President, NBCUniversal Brand Development

Stay tuned for more on JURASSIC WORLD as I have it.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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