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Sunday, March 01 2015 08:31

Review: MARVEL Ultimate Spider-man and Avengers Assemble Capsules (ZURU Toys)

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Within the past couple of years, the "blind" toy craze has been picking up steam. From blind bags and blind boxes, to mystery eggs, surprise eggs and now capsules, there's something for just about interest, and the latest toymaker to get in on the action is ZURU Toys. With licenses from Disney, the first ones to hit retail were the Disney FROZEN Capsules back in January, and the next batch that's shipping now are based some heavy-hitters from MARVEL - Ultimate Spider-man and Avengers Assemble. This is the first time I've ever received a shipment of toys direct from the factory in China, so I actually had to go to FedEx to pick them up - their arrival being a complete mystery to me as well (I had no idea they were coming). What was inside? Let's take a look at the MARVEL Capsules Assortment...

The MARVEL collection includes five figures, and while these might appear to be "mystery" capsules, they're actually not, and I dig that immensely. Each of the five capsules looks the same except for a thin, colored stripe at the bottom of the label to indicate which character is inside. While some enthusiasts might scoff at the lack of "mystery," as a parent I appreciate not having to buy several of the same toy in order to complete a collection. 

MARVEL Capsules by ZURU Toys

In this set we find CAPTAIN AMERICA, SPIDER-MAN, THE INCREDIBLE HULK, IRON MAN, and THOR. For the fact that these are little 2" figures, they're pretty detailed and cool. Each figurine is non-articulated and comes attached to a non-removable base. What's impressive with these is how good the paint applications are - they actually look really good. Having seen many figures that are larger and pricier with poorly slapped-on paint and decals, this is a fine example of how a toymaker can get it right. My wife commented that she was impressed with the bases these come attached to. 

If tiny collectibles is your thing, I think you'll be quite pleased with these, You can try to predict what the AGE OF ULTRON will be, or stage your own CAPTAIN AMERICA: CIVIL WAR by pitting Tony Stark and Steve Rogers against each other. 

Rock Father-Approved!Rock Father-approved, recommended for ages 3+, not for children under 36-months due to small parts.

Stay Tuned: The folks at ZURU also have a collection of Disney PLANES: FIRE & RESCUE Capsules that are shipping now, and promise "Disney Friends" and Disney•Pixar assortments in the months ahead. 

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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