About the new video, PRONG frontman Tommy Victor says: "It represents the no frills, 'in your face' relentlessness of the track. It’s our response to being told what to think and believe by everyone."
In a 2017 interview with BraveWords, Victor further explained some of the meaning behind the song.
"It’s great to be able to write songs in the tradition of Elvis Costello, where you can say things and no one’s going to get too offended by it. But if you really get into it, you can try to figure out your own version of it. I don’t put myself on a platform like other lead singers. I’d rather keep it in the context of people interpreting the lyric on their own, but, it’s kind of self-explanatory. The first line says, ‘Inequity is so rampant today’. I think there’s somewhat of a conspiracy to destroy the psyche and mentality of the masses in a way where people that are really stupid and do horrible things are projected as idols to our youth. And somebody who’s upstanding and trying to do the right thing is not cool, and looked upon as being square. This younger generation… I have a daughter who’s 22. Some of the figures she identifies with as being geniuses are beyond my comprehension; they’re just evil people in my opinion. I think a lot of our huge pop stars are guilty of that.”
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