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Tuesday, March 27 2018 11:23

Watch: PRONG Debut "Forced Into Tolerance" Music Video...

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PRONG is one of my Top Five Favorite Bands of All-Time - a fact I feel necessary to point out every single time I have news from them to share. Now, ahead of their spring touring activities (including dates with HELMET and Powerflo), the crew over at SPV/Steamhammer has unleashed the latest music video from PRONG... "Forced into Tolerance."  The track comes from their latest album, Zero Days. See the new video via Blabbermouth below, and crank it up loud!

About the new video, PRONG frontman Tommy Victor says: "It represents the no frills, 'in your face' relentlessness of the track. It’s our response to being told what to think and believe by everyone."

In a 2017 interview with BraveWords, Victor further explained some of the meaning behind the song.

"It’s great to be able to write songs in the tradition of Elvis Costello, where you can say things and no one’s going to get too offended by it. But if you really get into it, you can try to figure out your own version of it. I don’t put myself on a platform like other lead singers. I’d rather keep it in the context of people interpreting the lyric on their own, but, it’s kind of self-explanatory. The first line says, ‘Inequity is so rampant today’. I think there’s somewhat of a conspiracy to destroy the psyche and mentality of the masses in a way where people that are really stupid and do horrible things are projected as idols to our youth. And somebody who’s upstanding and trying to do the right thing is not cool, and looked upon as being square. This younger generation… I have a daughter who’s 22. Some of the figures she identifies with as being geniuses are beyond my comprehension; they’re just evil people in my opinion. I think a lot of our huge pop stars are guilty of that.”

For more: https://www.facebook.com/prongmusic

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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