Watch: PRODUCT OF HATE Releases Bass Playthrough Video for "Kill. You. Now."

Sunday, March 04 2018 20:00

Watch: PRODUCT OF HATE Releases Bass Playthrough Video for "Kill. You. Now."

Written by James Zahn

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Watch: PRODUCT OF HATE Releases Bass Playthrough Video for "Kill. You. Now."

It's been two years since PRODUCT OF HATE released their debut album, BURIED IN VIOLENCE via Napalm Records. Three years of touring (they started the cycle a year prior to the album's release), a few singles, five music videos, a live video and a lyric video later, and we're nearing news on their second album. I'm beyond partial to the band as I co-manage them and have served as director/editor on the aforementioned five videos - and even though the second album is on the way (Shhh! Recording was just completed!), people are still discovering the first one. Having been asked for "playthrough videos" for awhile now, we grabbed some footage from the archives and put together a bass playthrough for "Kill. You. Now." This is four minutes of Mark Campbell going to town on his six-string bass, as pulled from the raw footage from when we shot the original video. Check out the "Slappin' da Bass" version below. Thanks, Paul Rudd!

And in case you didn't see the original video the first time around, here it is...

Check out PRODUCT OF HATE on Facebook, and look for more news from them very soon.

About PRODUCT OF HATE: Born in 2007 in Southeastern Wisconsin, and hailed as “One of 12 Bands to Watch in 2016” by Metal Hammer, PRODUCT OF HATE’s debut album, BURIED IN VIOLENCE, was released on February 5, 2016 by Napalm Records. Distributed in the U.S. by ADA/Warner Music Group and Internationally by Universal Music Group, the album hit #9 on the Billboard Heatseekers - East North Central Chart and was the #3 most added at metal radio the week prior to release as the first single, “Monster,” enjoyed heavy rotation on SiriusXM Liquid Metal.

BURIED IN VIOLENCE spawned five official music videos, including “Revolution of Destruction,” “Kill. You. Now.,” “Monster,” “Blood Coated Concrete,” and “Unholy Manipulator.” Additionally, a lyric video and “Tour Edition” live video for “...As Your Kingdom Falls,” brought the total clips from the album to seven. Notably, “Unholy Manipulator” was a self-produced homage to horror films starring Ashley Laurence (Hellraiser) and featuring the FX work of Robert Kurtzman’s Creature Corps (From Dusk ‘Till Dawn, The Devil’s Rejects) including several artists from SyFy’s Face Off. The band also toured the album extensively, hitting the road a year prior to its release, working the album cycle across North America with the likes of Allegaeon, The Agonist, Mushroomhead, Skinlab, IKILLYA, Hammer Fight, Madame Mayhem, Sumo Cyco and more.

BURIED IN VIOLENCE was recorded and engineered by Scott Creekmore at Mercenary Digital Studios in Zion, Illinois, with mixing and mastering handled by James Murphy (Death, Testament, Obituary) at SafeHouse Production in Florida.

PRODUCT OF HATE’s album-closing cover version of Ozzy Osbourne’s “Perry Mason” was declared one of the “Best of 2016” in SiriusXM Liquid Metal’s New Year’s Corridor of Covers to kick-off 2017.

2017 found the band on its longest consecutive tour to-date as they gained more spins at radio and began recording their second full-length album, expected to see release at some point in 2018.

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James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers.

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team, Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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