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It's funny how things work out sometimes. A few weeks back, we made a stop at Gurnee Mills to check out the first completed wing of their ongoing remodel. Among the new stores, I spotted one that caught my eye: RUUM American Kid's Wear. The store was fantastic, and only a few days old when we made our first visit. Colorful, and staffed by a friendly bunch, we ended up leaving with outfits for both of our girls (a treat from my Sister-in-Law). I was so immediately impressed that I actually started following RUUM's social networks before we were even done checking out. I tweeted a photo that I'd posted to Instagram - my daughter, Addie, trying on a cute little biker jacket. The folks from RUUM (pronounced "room," btw) noticed, and then asked if I'd like to go back there to explore their store in a more formal capacity as part of my Back-to-School Coverage here on The Rock Father. Mission accepted.

Published in General News