Shop RUUM American Kid's WearWhen I last checked-in from our Back-to-School shopping adventure at Gurnee Mills, there was one store left that I wanted to hit - one that's been a staple of my seasonal fashion coverage for kids for over a year now, RUUM American Kid's Wear. What's become crystal clear over the past year is that we have one very fickle young fashionista in five-year-old Addie, who will quickly accept or reject an outfit or item (even ones that Daddy and Mommy really like), but 2-year-old Finley is a little more easy-going, at least for now. With new Fall collections (including Modern Rocker, Woodland and Back to School) in-stores and online at RUUM.com, the folks at RUUM invited us into their store to grab a few more outfits for the girls, and with $100 in Gift Cards and some additional cash from The Rock Father, here's what went down...

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Shop Summer Styles with RUUM American Kid's Wear!We're just days away from the official start of summer, and that means that Camp Season is about to hit full-swing. For us, Addie just started Theatre Camp today (Broadway Beginners... and here I said I wouldn't do the "acting" thing with her), and I know a lot of parents with little ones about to embark on some big adventures in the weeks ahead.

For those of you gearing up for Camp, my friends at RUUM American Kid's Wear have sent over a list of their Top Five Camp Essentials, and since that's one of our favorite stores, I'm sharing them here with all of you!

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125ruumThis adventure is sponsored and brought to you by RUUM: American Kids Wear

When we first discovered RUUM American Kid's Wear, it was by complete accident while paying a visit to Gurnee Mills back in July. Since then, it's fast-become one of our favorite stores - a place to find rockin' (and dressy) clothing for all occasions, the racks filled with an ever-changing assortment of styles for girls and boys, newborn to size 14. Having already paid a visit to RUUM during Back-to-School Season, I was pretty excited when the opportunity to check out their Holiday styles came up. Armed with a Gift Card courtesy of RUUM HQ, the little ones and I dropped in to pick-up some new outfits for all the Holiday gatherings that are looming in the weeks ahead. Of course, my girls had to run around the RUUM like they own the place. And... at 17-months and four, there isn't really any convincing them that they don't. So we just roll with it.

We really dig RUUM American Kid's Wear, and if you're not familiar with why... check out this post from earlier this month. In addition to offering rockin' fashions for kids, the folks at RUUM have some great deals, fun stores, and seem to really enjoy what they do. Having experienced RUUM a couple of times ourselves, I'm giving you a chance to check out RUUM and get some cool clothes for your little ones. RUUM American Kid's Wear and The Rock Father will get one lucky reader hooked-up with a $25 Gift Card good at one of their 23 stores (click here for locations) or online at RUUM.com!

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It's funny how things work out sometimes. A few weeks back, we made a stop at Gurnee Mills to check out the first completed wing of their ongoing remodel. Among the new stores, I spotted one that caught my eye: RUUM American Kid's Wear. The store was fantastic, and only a few days old when we made our first visit. Colorful, and staffed by a friendly bunch, we ended up leaving with outfits for both of our girls (a treat from my Sister-in-Law). I was so immediately impressed that I actually started following RUUM's social networks before we were even done checking out. I tweeted a photo that I'd posted to Instagram - my daughter, Addie, trying on a cute little biker jacket. The folks from RUUM (pronounced "room," btw) noticed, and then asked if I'd like to go back there to explore their store in a more formal capacity as part of my Back-to-School Coverage here on The Rock Father. Mission accepted.

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