Wednesday, July 31 2013 21:12

Back to School: ROCK THE LUNCH BOX with Nutritious Ideas for What to Pack...#RockTheLunchBox

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Earlier this week, I did a post about 10 Cool Lunch Boxes for Kids. What I didn't touch on then was what to pack in those lunch boxes, and with Back to School season in full-effect, the folks from Annie's, HONEST Kids, Organic Valley, and Stonyfield (all of which have some representation in our fridge & pantry) have stepped-in with an appropriately-named movement called ROCK THE LUNCH BOX. Data shows some interesting numbers when it comes to lunches, and it's something I'm paying attention to - especially since I have one extremely picky eater here at Rock Father HQ. Take a look at the infographic below for some stats... 

“Kids are hungry for good-tasting food at lunch and parents are in search of healthy options that they can quickly assemble. With our partners HONEST Kids, Organic Valley and Stonyfield, our Rock the Lunch Box site provides parents with lunch preparation tips that are simple, save time and are both delicious and healthy.”Sarah Bird, Chief Mom Officer, Annie's

Rock the Lunchbox

The ROCK THE LUNCH BOX website includes:

  • More than 100 lunch ideas for what to pack, including gluten-free, nut-free and vegetarian choices
  • Informative, short video clips by parents that explain how to keep menus creative, packing time short, and involve kids and more
  • Ideas for staying connected to children during the day via notes and lunch box messages

The collaborative site enables parents to share their lunch preparation tactics and learn from other parents via:

  • Exploring lunch box favorites and recipes of other like-minded parents
  • Submitting “too cool for school” lunch box ideas and entering to win a lunch sack full of goodies from each participating company
  • Shareable savings of up to $2.00 with coupons from Annie’s, HONEST Kids, Organic Valley and Stonyfield

Rock Father ApprovedIt's safe to say that I consider ROCK THE LUNCH BOX to be Rock Father-Approved!

Check out RockTheLunchBox.com for more details.

For more rock delivered daily, including the latest in great music, cool toys, and fun for the whole family - "like" The Rock Father on Facebook.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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