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When it comes to sweet rides, Mattel's Hot Wheels brand is iconic - providing kids with countless hours of high-octane fun on the orange track since 1968. Like myself and the kids of many generations before, The Rock Daughters™ are well-versed in orange track adventures, often building elaborate course layouts anchored by Epic playsets like the incredible Hot Wheels Ultimate Garage. This year there's something new in the mix, and it comes to us from The Step2 Company, who under license from Mattel has created the Hot Wheels Car & Track Play Table. Available now as a Toys "R" Us Exclusive, this Play Table puts an automotive spin on Step2's famous Train Tables, re-working the play environment into signature Hot Wheels orange and blue, with a self-contained play space that kids absolutely love. As a featured pick in my 2016 Holiday Wish Guide here on THE ROCK FATHER Magazine, I'm thrilled to give you a chance to win one, presented in partnership with Step2!

Published in Rock Father Rides

Back when Barbie first started "moving in" here at Rock Father HQ a few years back, one of the first vehicles we bought the girls for their dolls was a "remote controlled" Barbie Corvette. For whatever reason, that car, along with nearly every RC car we've ever found made specifically for dolls has been what's known as "simple RC" - they go forward, but they only turn in reverse. Now comes what I believe is the first-ever full-function RC to be an official Barbie product. Created by Toy State under license from Mattel, the Barbie Cruisin' Convertible Corvette is available exclusively at Toys 'R' Us this holiday season, and is a featured pick in my 2016 Holiday Wish Guide!

Published in Rock Father Rides
Monday, November 14 2016 22:13

Holiday Wish Guide: Welcome to Monster High

MattelPresented in partnership with Mattel’s Monster High

After recently sharing some thoughts as to whether or not our children can learn from monsters (Spoiler: Yes, they can!) - the students of Monster High have secured a spot in my 2016 Holiday Wish Guide with some toys hand-picked by my resident experts, The Rock Daughters™.

Monday, October 31 2016 21:20

Can Our Children Learn from Monsters?

THE ROCK FATHER is sharing some thoughts on #KindMonsters in partnership with Mattel’s Monster High...

Over the years, there’s been a lot of discussion about popular culture as a reflection of the world around us. One aspect of that has often been explored within the realm of monsters - the characters and legends of literature and film. For the latter, horror movies are a genre of entertainment that in itself is one of the most heavily influenced by, and also reflective of the society of the times. Right now, there’s a movement taking place that’s hidden in plain sight, and some parallels can be drawn between it and those films, with monsters at the core. It’s a movement that can help families open up some teachable moments, inspiring kids to learn timely lessons about inclusion and celebrating the differences in our friends. Electrified and reinvigorated with energy rivaled by only that of Dr. Frankenstein himself, Monster High is taking on a new class.

LADY GAGA is coming to MONSTER HIGH. Confirming rumors that had been swirling for a bit, Mattel's Monster High and the Born This Way Foundation have revealed Zomby Gaga, a doll inspired by Lady Gaga to champion kindness, instill bravery, and build a world where young people celebrate their differences.    Led by six-time Grammy and 2016 Golden Globe winner Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. Zomby Gaga, the newest ghoul to be welcomed to Monster High, will be available for pre-order starting October 17 at 9am Eastern Time.

Published in Movies, TV and More

When I was little, there was a Hot Wheels truck that I always loved, called the "Highway Hauler." 40 years later, the Highway Hauler still exists in a modernized form, and one of the cool things about it is that since it's a box truck, the box on the back can be used to create an "advertisement," just as they were back in the day. When i'd play with friends, it was always cool to see which version the other kids had, because these trucks would often reflect the real world with brands like Pepsi, Pennzoil, and even other Mattel lines like MASTERS OF THE UNIVERSE. On a similar note, Matchbox first released their "Billboard Truck" back in 2003, and since then there have been several versions stamped with everything from Scooby-Doo and DC Comics to Nintendo and Roswell, New Mexico. What I found most striking, however, is a recent version done very simply in red-and-white, stamped with "This Is Mattel" - an ad for the parent company, complete with their mascot, "Matty," hanging in the back. Available as part of a Matchbox City 5-Pack, it's a really cool ride that I actually swiped from The Rock Daughters' collection to sit near my desk here in the office, though they're certainly welcome to play with it at any time...

Published in Rock Father Rides
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