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Growing up, I don't remember there being much love for pirates. In fact, as an 80s kid, the only real "pirate" memory that sticks in my head is One Eyed Willy and his fantastic ship in THE GOONIES (which turns 30 this year), and one of the major reasons why is that most pirates were sorta a-holes, and Captain James Hook was the poster boy. Weird thing is, back then the "talk" of Hook was bigger than the character, as we'd only seen PETER PAN during a theatrical re-release in 1982. Fast-forward a few decades and pirates are everywhere, and as new generations have had instant access to older films, there's a really cool vibe that surrounds JAKE AND THE NEVER LAND PIRATES as an educational, yet fun series that manages to seamlessly bridge the classic and the modern. While Captain Hook might be a little toned-down from his earlier, more sinister days, he's still an a-hole, and that's the driving force behind the recent BATTLE FOR THE BOOK, which premiered last Fall on Disney Junior and is now out on DVD.

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This month, Disney Junior's JAKE AND THE NEVER LAND PIRATES: BATTLE FOR THE BOOK comes home on DVD, complete with an exclusive checkerboard bandana and gold coins (doubloons!) that you can't find anywhere else! To celebrate the release, Walt Disney Studios Home Entertainment and THE ROCK FATHER have teamed-up to get one lucky reader set-up with a rockin' prize pack that includes the new DVD along with some special goodies from our friends at the Disney Store - A  Figurine Playset, a Cannon Popper and a Skully Mini Plush! Are you ready to set sail for a fantastic voyage?

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Gurnee Mills: A Simon CenterI keep saying it, but I still can't believe we have a kindergartner here this year. Essentially, if you've been reading THE ROCK FATHER for awhile, you've seen Addie growing up, and while last year we were shopping for Pre-K, this year it's officially time for Back-to-School in preparation for "big girl" school - kindergarten. Gurnee Mills here in Lake County has always been a regular haunt for us, and this year we've teamed-up to show off some of the great fashions and supplies available at the largest value and outlet destination in Illinois (which is in the midst of a remodel and now boasts a fantastic "full-price" wing), by sharing our own Back-to-School shopping experience. This past week, my wife and I took the two girls (Little Finn is in on the action, too) to get decked out for Fall...

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Diamond Select Toys just hit THE ROCK FATHER with news that their new MARVEL Select SAVAGE HULK has been unleashed - available exclusively at Marvel Shop!Check out the details, along with pictures of MARVEL's Savage Hulk on the loose!

STAR WARS Day is the celebration of Fandom for all-things relating to "a galaxy far, far away," and if there's one thing that STAR WARS is synonymous with, it's merchandising. George Lucas pretty much single-handedly set the standard for Pop Culture merchandising in the late 1970s, licensing his creations for the gold standard in collectibles, the original 12 Kenner Action Figures. Now, under the Disney umbrella, the onslaught continues, with an exclusive line of merchandise rolling out at Disney Store today, but with other retailers and licensees getting in on the May 4th Action. Below is an assortment of STAR WARS deals from around the web, most of which even Watto would approve. 

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What's new from the "House of Mouse" this week? A lot, as always, and right here you'll find quick updates with all the latest news from the World of Disney. From Walt Disney Motion Pictures to MARVEL, Pixar, Walt Disney Records, Disney Junior and more, here's the latest, including details on the first-ever compilation album from Disney Junior (DJ SHUFFLE), the making of MICKEY MOUSE: GET A HORSE, and some printables from MUPPETS MOST WANTED.

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