Tuesday, March 22 2016 12:05

Welcoming Spring with the Arrival of The Easter Bunny...

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Brought to you by Woodfield Mall - A Simon Mall

Growing up in the suburbs of Chicago during the 1980s, there were certain malls that became legendary. Shopping in those pre-internet days was a different type of thing, but visiting those malls wasn't just about shopping... it was about family, and a lot of memories were made within the halls of fashion, toys and commerce during special trips. While the Circus World/K-B Toys, Marshall Field's, and Sam Goody stores of my youth have been swapped for the LEGO Store, Macy's and F.Y.E., one of those legendary malls is bigger and stronger-than-ever, the mighty Woodfield Mall in Schaumburg, Illinois - just minutes west of Chicago.  With the official arrival of Spring comes the arrival of The Easter Bunny, and his presence at Woodfield Mall makes for another of those special trips that families will remember forever. 

The Easter Bunny at Woodfield Mall

We took The Rock Daughters to Woodfield Mall for an Easter adventure this past weekend, taking part in the Simon Kidgits Eggstravaganza, where the little ones were able to take part in a variety of fun activities and crafts. There was a Bunny Hop Sack Race, Hopscotch, Bean Bag Toss, a Cookie Decorating Station, Easter Mask-making and more.  The highlight, of course, was the annual meeting with the Bunny himself, and this year's set is really nice - springtime magic with a little bit of urban flair.

A video posted by James Zahn (@therockfather) on

On any visit to Woodfield, some time in the play area is a must, with both girls making new friends (as always) and taking part in some epic games of hide-and-seek.


After stops at The Disney Store and The LEGO Store, we opted for a late lunch at Kinfork, one of Woodfield's latest dining options, and one that made fast-fans of our family, serving-up American-style food in a sorta-upscale BBQ & Moonshine environment. Great hushpuppies, and they had a kid's menu that our kids actually ate. You'd think chicken strips and grilled cheese would be pretty basic, but a lot of places get it wrong - Kinfork got it right, and my brisket and my wife's pesto were excellent.

The Bunny Photo Experience at Woodfield Mall runs through Saturday, March 26, 2016. Visits with the Easter bunny are complimentary; professional photo packages are available for purchase. Save time and avoid the line with Bunny by Appointment! Now you can reserve your magical moment with Bunny online, for a $10 fee, which will be used toward the purchase of any Easter photo package. 

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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