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WWEFor the past few weeks, my friends at WWE have been helping to raise funds and awareness for the efforts of Susan G. Komen and their mission to find a cure for breast cancer. With their third-annual partnership in full-effect, the second half of National Breast Cancer Awareness Month has begun, and now I'm calling on readers of THE ROCK FATHER to help spread the word with a tweet (details below), and in turn get a chance to win a really cool, WWE Authentic #CourageConquerCure t-shirt (Adult XL) - the same one that many of your favorite WWE Superstars and Divas have been wearing in and out of the ring this month. I will even ship it to you personally, in a really cool box, courtesy of WWE.

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WWE AmbassadorOn October 28, 2K Games will release the much-anticipated WWE 2K15, the latest game to feature the WWE Superstars and Divas in all of their digital glory. While the game hits just in-time for Halloween, fans won't have to wait quite as long to get a taste of the bangin' soundtrack - one curated by WWE Superstar John Cena, who also graces the cover of the game. Set for release on October 21st, pre-orders have just gone live on iTunes, with the full tracklisting revealed this morning on twitter by Cena himself. Take a look...

Published in Music for Grownups

WWE"Breast cancer is not just an issue that affects women, it affects families," explained WWE Chief Brand Officer Stephanie McMahon as we met up in Chicago once more this past Monday to celebrate the launch of WWE's third annual partnership with Susan G. Komen in an effort to raise funds and awareness to smackdown the terrible disease that touches millions of families each year. "My mother-in-law is a breast cancer survivor," she continued, elaborating on how cancer is an issue with a very personal connection to her family, and one very concerning since she and husband Paul Levesque (Triple H) are raising three daughters of their own. As National Breast Cancer Awareness Month continues, WWE has "gone pink," and on the October 6 installment of Monday Night Raw on USA, there will be a few special guests...

Published in Sports Entertainment

WWEBeginning tonight in Chicago on MONDAY NIGHT RAW (for which we will be in attendance), WWE and SUSAN G. KOMEN will expand their partnership for their third annual breast cancer awareness campaign.

WWE Superstars and Divas will be wearing co-branded Susan G. Komen and WWE apparel as all WWE platforms go pink for the "Courage Conquer Cure" campaign, which will continue through National Breast Cancer Awareness Month this October.

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The Rock Father is a WWE Brand AmbassadorMy friends at WWE have a new ally in their effort to SmackDown bullying...

DoSomething.org has teamed up with WWE and The Creative Coalition's Be a STAR (Show Tolerance and Respect) Anti-Bullying Initiative for The Bully Text: Superstar Edition, a campaign that uses an SMS text message game to get young people to take action around bullying.

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WWEHaving now taken the ALS Ice Bucket Challenge and having made a donation to the cause myself, I'm not sure how many more videos I can post about it... but since her husband Triple H already stepped up, it's only appropriate to share the challenge video from WWE Chief Brand Officer Stephanie McMahon. Shot last night after her victorious match against Brie Bella at WWE SummerSlam in Los Angeles, Stephanie took on a full garbage can of ice to answer the challenge of Maria Menounos in an effort to raise funds and awareness for The ALS Association in their efforts to combat Amyotrophic Lateral Sclerosis (ALS) aka "Lou Gerhig's disease."

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