Sunday, February 14 2016 20:09

Toy Fair: Fisher-Price Power Wheels rolls out BLAZE, a New Mustang, and a Wild Thing...

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Toy FairIt's no secret that our garage here at Rock Father HQ is loaded with interesting rides for kids of all-ages. Among them are some Fisher-Price Power Wheels (The FROZEN Ford Mustang is the pinnacle right now), so I'm always curious what the folks over at Mattel are gonna be unleashing for each new year. Straight outta the 113th North American International Toy Fair in New York comes news that there's at least three new members of the Power Wheels Fleet, and they appear to be pretty sweet. Take a look...

wqildthingWild Thing™ (DFV03)
SRP: $249.99 | 5+ years | Max weight: 100 lbs.| Available: Fall 2016

Wild Thing™ is the ultimate performance vehicle for older age kids, bringing a whole new level of control, excitement, and thrills with ability to shift into a 360 degree spinning action while driving in both forward and reverse.

  • Large durable tires for multi-terrain driving
  • Three different speed setting up to 5 mph, a stability sensor to prevent tipping on steep inclines, and working seatbelt
  • Designed with an exposed metal frame for a tough realistic look
Smart Drive™ Mustang (CDD08)
SRP: $359.99 | 3 + years | Max weight: 130 lbs. | Available: Fall 2016 

The latest Power Wheels® Mustang features a new revolutionary drive system: Smart Drive™, which provides kids an even more exciting and realistic driving experience with enhanced performance and awesome new features, including additional safety measures to give parents even more peace of mind.


  • Features a new super sound speaker system that is synched to the driving for real car sounds, activated through the foot pedal.
  • The new touchscreen display features a 5-speed parent controlled speed setting (5 mph max. forward, 2.5 mph max reverse), battery indicator, and alerts for stability and dynamic traction control. Through the touchscreen, kids can also control the super sound speaker system volume and switch back and forth from vehicle sounds to MP3 mode when the vehicle is connected to an MP3 player through the jack.
  • The Smart Drive™ system also features smooth start technology in low speed modes for beginner drivers.
Power Wheels® Nickelodeon™ Blaze™ Monster Truck (DLX40)
SRP: $199.99 | 2 + years | Max weight: 50 lbs.| Available: Fall 2016
Blaze and the Monster Machines Power Wheels

The Blaze Monster Truck gives young children the chance to pretend to be AJ and drive their very own Blaze for adventures around Axle City • The Blaze Monster Truck features realistic Blaze styling and graphics, oversized monster truck tires, fun sounds and character phrases, one large single seat, a Power-Lock® Brake system, and travels 2.5 mph in forward and reverse.

THE ROCK FATHER Magazine is your source for the best in news, features and reviews when it comes to toys - including the famed Holiday Wish Guide. Stay tuned for more...

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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