On my recent trip to the Ohio headquarters of The Step2 Company, I turned a corner to find something mysterious... large... and previously only rumored to exist. The legend turned out to be true... and there it was - headlights shining at me - glaring in front of an iconic blue and orange color scheme that can only be claimed by one of America's biggest and best-selling automakers. Granted, they're usually 1:64 in scale and made largely of diecast metal, but I don't know if any car brand has moved more units than Hot Wheels since the first "Redlines" rolled-out in 1968. The odd thing here is that I found myself staring at what may be one of the biggest Hot Wheels items ever to be produced... and it wasn't in the famed Southern California Design Studio that Mattel has established for Hot Wheels, but in the Ohio testing facility of fellow toymaker Step2. Take a peek at this, and look very closely...
With MARVEL's ANT-MAN in theaters now, your favorite retailers are stocking up on some pretty cool merch featuring a superhero that until now, few were actually familiar with. Being the first true "family" film in the MARVEL Cinematic Universe, there's a lot of play value (and potential for learning) here. As with most summer movies (and superhero movies in general), the amount of items hitting the streets for ANT-MAN is massive, but I'm presenting a hand-picked collection of 15 of the coolest toys - a rundown offered up in no particular order.
Guests at Comic-Con International in San Diego last week got a first-look at the latest real-life vehicle to be spawned from the world of Mattel's iconic HOT WHEELS brand. The BATMAN v. SUPERMAN Twin Mill was inspired by the forthcoming BATMAN v. SUPERMAN: DAWN OF JUSTICE, and will be reproduced as a 1:64 scale diecast car that kids and collectors will be able to find next spring as part of a larger BvS line of vehicles. Check out the making-of video below, along with some words on the styling direct from the Hot Wheels Team...
One of the fastest-growing and most exciting toy collections here at Rock Father HQ in recent months is the Hot Wheels STAR WARS Character Car Collection by Mattel. It's a unique thing - spawned from the first time that Mattel has held a STAR WARS license in the nearly 40-year history of the franchise, and something we've been covering since the first vehicles began hitting retail last year. With designs inspired-by characters from nearly all facets of a galaxy far, far away, two of the most recent additions are Chopper - the Astromech Droid from Disney XD's STAR WARS REBELS - and bounty hunter Boba Fett. Take a look at our new hands-on video below, right here on THE ROCK FATHER!
Originally Published April 17, 2015 | Updated: September 14, 2020
STAR WARS fans of all ages got excited in 2014 when it was first revealed that Mattel would get to dabble with the STAR WARS license for the very first time under their flagship HOT WHEELS brand. Jumping in heavy, the announcement came with the debut of a life-sized, functional Darth Vader character car, along with the slow roll-out of a variety of STAR WARS-inspired rides across several different assortments, pack sizes and retailer exclusives, keeping up has quickly become a difficult pursuit. That's why created a checklist, complete with all the details I can wrangle for this exciting collection. This list will continue to be updated regularly with the latest releases not only for the Hot Wheels Star Wars Character Cars but also other Star Wars-themed Hot Wheels including special assortments and Pop Culture Series releases!
Each year, Mattel produces a limited-edition set of Hot Wheels vehicles that are sold exclusively through Walmart for Easter. Much like the Holiday Hot Rods series that they do, these bargain-priced diecast rides are generally a one-and-done type of deal. Each store gets a sidekick display or two, and once they're gone, they're gone... and a ton of them end up on third-party resale sites like eBay for significantly higher prices. For 2015, the "Happy Easter" Series contains six cars, each priced at just $0.84 cents each in-store... but the trick is to actually find a whole set... which is where I come in. For the past two years, my girls have received a set, and I already have confirmation that the Easter Bunny will be delivering a set for my little ones this year as well. But there is another full set of six - one that I have here in my possession at Rock Father HQ, and I'm going to give it to one of you. These would make some really cool basket stuffers! Ready for a chance to win?