Part of a series of features from The Rock Father™ celebrating the 50th Anniversary of Hot Wheels.
To celebrate the 50th Anniversary of Hot Wheels, Mattel is throwing things back to where it all began... to May of 1968 when a 1:64-scale Spectraflame blue Chevrolet Camaro first hit stores. Elliot Handler, who co-founded Mattel with his wife, Ruth, wanted to do something big. He wanted to create a toy car that was better than anything else out there at the time. It had to look cooler. It had to perform better. And, with a rocket scientist and the help of Harry Bentley Bradley, a designer plucked from General Motors, an icon was born. Famously stating "Those are some hot wheels!," the "fastest metal cars in the world" now had a name and 15 more would join that blue Camaro to become known as the original "Sweet 16." These rides have become highly sought-after, so for Hot Wheels official birthday (May 18), Mattel has unleashed the Hot Wheels 50th Originals Collection. The assortment includes replicas of five Hot Wheels from the Sweet 16, each presented with legacy graphics, detailed Spectraflame paint, Redline wheels, and just like the originals, they come with a collectible button packed alongside the car on reproduction blister packs that look just like they did back in 1968!
The first in a series of features from The Rock Father™ celebrating the 50th Anniversary of Hot Wheels.
Since the launch of Mattel's Hot Wheels back in 1968, there have been hundreds (perhaps thousands) of playsets released, each providing an environment for generations of children to enjoy countless hours of high-octane imaginative play. At the center of that, the ever-updated range of garages has always been the pinnacle (we love our Ultimate Garage), but those were seldom portable - which is where the Sto & Go collection came in. Launched in 1979, the Hot Wheels Sto & Go Playsets perfectly reflected their name, packing big fun into a set that could quickly be flipped into a briefcase form that's ready to go wherever the family might be headed. Perhaps the most famous of the sets is the one that I had - the Hot Wheels Sto & Go Service Center, but there were several others, including the Sto & Go City, Construction Site, Car Wash & Service Station and lesser-known versions like the "Trucks & Trains" Railroad Freight Yard, Alpine Mountain Adventure military-themed "Action Command" Sto & Go Base. The line ran into the 90s before going dormant for a bit, but in 2016 it returned as part of the Hot Wheels Retro Style Series. Available exclusively at Target, the modern Hot Wheels Sto & Go Playset is not a direct copy of any of the vintage sets, but rather inspired by the best features of what came before it - largely pulling from the Service Center and City Sets. Check out the music video below to see this set in-action!
I've been out in Los Angeles for the past few days, working with The Walt Disney Company on a few things, but most importantly to attend the World Premiere of Marvel Studios' Avengers: Infinity War (film reviewed here). Today, however, I had an unexpected detour - a brief meeting with the folks at Disney Consumer Products & Interactive, specifically to check out the latest offerings from Marvel and Lucasfilm ahead of Avengers and Solo: A Star Wars Story. While many of the items have been seen before, there's some additional product in the pipeline, and I'm pleased to reveal a couple of new cars from Mattel's Hot Wheels Star Wars Character Cars Collection. I've been writing about that line for four years (see my checklist here), and with Solo there's new offerings, including Qi'Ra and the Imperial Range Trooper. These were photographed with permission in a private showroom this morning...
Auto Show season is upon us, with the big ones about to start rolling out here in North America this month, with #NAIAS in Detroit, followed by the Chicago International Auto Show in February. Up North, the Canadian International AutoShow rolls into the downtown Metro Toronto Convention Centre from Feb. 16-25, and this year Mattel is bringing Hot Wheels into the action! The number one selling toy in the world races into Canada with an explosion of activities to commemorate its 50th anniversary. This includes appearances by some of the iconic full-sized rides from the Hot Wheels garage, including the famed Star Wars Darth Vader character car and the Special Edition 1967 Chevrolet Camaro SS!
It's been a few years since we've seen a real-world Hot Wheels Chevy Camaro available at dealers, but now it's happening again - and better than ever before. Chevrolet and Hot Wheels have announced the 2018 Camaro Hot Wheels 50th Anniversary Edition, "celebrating 50 years of partnership, performance innovation and design." Announced ahead of SEMA 2017 in Las Vegas, the special package will be available for sale in the first quarter of 2018, while diecast versions of the vehicle will also be rolling out to retailers as well. Check out the specs below!
It's been nearly 50 years since Mattel launched Hot Wheels back in 1968, and for the past five decades kids have been imagining their toy cars rolling out on exciting adventures that tap into unique heroic personalities. Despite so many years of play for kids of all ages, it's only been within the last few years that a cultural shift has been taking place in the way that toys are marketed, and for the first time ever on a Hot Wheels box, the description reads "For boys and girls…” That new product is Hot Wheels MindRacers, the latest addition to the "New Play Movement" from Osmo, who have worked together with Mattel to create an experience in which physical play with diecast cars seamlessly blends with digital gameplay. Check out a video preview and full details below for the debut of Hot Wheels MindRacers!