Quantcast

Hard to believe that the The Toy Association's 115th North American International Toy Fair wrapped-up a week ago already, but it did, and I'll still be presenting content from Toy Fair here in the virtual pages of The Rock Father™ Magazine and over at The Toy Insider for some time to come. The annual event is significant, and outside of the toy industry, I'm not sure that the general public has any real idea of the magnitude of this thing - it's MASSIVE. Today the official numbers came in, and in all 26,236 professionals attended the largest toy show in the Western Hemisphere. The Javits center played host to hundreds of thousands of toys and games across 442,700 net square feet of exhibit space – the equivalent of about seven football fields! Curious for more data? Check this out...

The North American International Toy Fair is fast-approaching, and those in attendance February 17-20, 2018 can get their first-look at the latest character from IAmElemental, creators of the first female action figures designed specifically for children. The company is set to debut their latest Series 2/Wisdom Warrior Core Power action figure at Booth #5207 - this one inspired by Alexandrian STEM pioneer Hypatia.

Sunday, January 28 2018 13:09

LEGO Celebrates 60 Years of Bricks...

It was 60 years ago today - January 28, 1958 that LEGO was able to secure a patent for its brand of interlocking bricks. The company has a history both storied and controversial, but what remains most important is that millions of children and families have been brought together by the iconic building toys. To celebrate the 60th Anniversary milestone, LEGO placed a massive installation in the Flatiron District of New York City, a neighborhood hailed as "the original home of the American Toy Industry." Check out the build video below to see the construction of a 12,000 pound LEGO Brick...

It was in September of 2017 when the rumblings of a major restructuring really took hold for Toys "R" Us. I offered-up some commentary on one of their owners, Bain Captial, and how I feared that they were positioning Toys "R" Us for a repeat of the fleecing and destruction that they subjected KB Toys to in the early 2000s. A week later, the rumbles became reality as Toys "R" Us filed for Chapter 11 bankruptcy protection. While it was "business-as-usual" for the most part at the actual stores, now that the holiday season is behind us, the dark reality that everyone knew was coming has arrived: store closures. In a statement issued late on Tuesday, Dave Brandon, Chairman & CEO of Toys "R" Us announced that they're pairing down the store list, but he reaffirmed the commitment to making Toys "R" Us a destination for generations to come. One thing not included in the message was the actual store closing list, but that was buried in a court filing from yesterday afternoon. Around 180 stores will be shuttered between February-April, and sadly the Toys "R" Us that I shopped at as a kid is one of the ones about to go, and as an adult I've shopped at four of the eight Illinois locations about to go dark. Of note is that many of the store closings are actually stand-alone Babies "R" Us locations, and it's expected that nearby Toys "R" Us stores will be remodeled to be TRU/BRU combo stores. Here's the local list...

Last week, I took you inside DreamWorks Animation for a sneak-preview of DreamWorks' Trolls: The Beat Goes On! Now that the first season of the series (and yes, there will be a second - I can confirm that) has been released for streaming on Netflix, it's time to delve even deeper into the world of the Trolls, and that means going off-screen to look at the latest toys from my friends at Hasbro, who are bringing Troll Village to life with a whole new collection. DreamWorks and Hasbro recently sent us an assortment for review here in The Toy Testing Facility at Rock Father HQ, but before we get going on that, lets first take a look at the new Trolls: The Beat Goes On! Season 1 Featurette, in which Skylar Astin (voice of Branch) and Amanda Leighton (voice of Poppy) throw down some details about their new adventures...

As I've mentioned before, the accelerated release schedule of new Star Wars movies can lead to some problems when it comes to the logistics and distribution of new toys - particularly those that are assorted. While it seems like it's been better lately, new action figures from Star Wars: The Last Jedi are about to start running into a squeeze when Hasbro releases new product tied to Ron Howard's Solo: A Star Wars Story and the long-awaited return of their Star Wars: The Vintage Collection line. As they did with Rogue One, my friends at Entertainment Earth aim to help kids and collectors looking for the hard-to-find characters by bringing in a trio of exclusives to finish up The Last Jedi-branded run. From Hasbro's 3¾" Action Figure collection comes a First Order Flame Trooper, Resistance Pilot C'ai Threnalli and the Finn vs. Captain Phasma 2-Pack (with Finn in First Order disguise)! You won't find these at a store near you!

Page 5 of 6