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It wasn't long ago that The Hollywood Reporter revealed that Genius Brands had raised $4.5M to help give Rainbow Rangers a proper push ahead of the series' November 5 launch on Nick Jr. Now comes word that Genius has secured KIDdesigns to work on the development of a youth electronics line for the property, and Basic Fun!, who will develop a novelty toy line based on the colorful superheroes geared toward pre-schoolers. They join more than 20 licensees for the property, including master toy licensee Mattel, bicycle manufacturer Dynacraft, Jay Franco (bedding and bath), Disguise & Spirit Halloween (costumes) and more.

Our love for online shopping seems to know no bounds. With just a couple of clicks, you'll feel like it's always Christmas morning. That warm and fuzzy feeling you get might be enough to convince you to treat yourself on a random Tuesday afternoon -- and for a child, the temptation might be irresistible. At least, it was for six-year-old Katelyn Lunt, who took it upon herself to go on an Amazon shopping spree via her mom's credit card.

Something is aflutter this Halloween season… and Mezco Toyz is inviting all of you to celebrate Halloween 2018 with The Living Dead Dolls: Vesper. Details on this year's seasonal exclusive doll were just unveiled, and this doll looks fantastic. "Vesper, translating to ‘evening’ in archaic Latin, incarnates Halloween and is ready for a night of trick or treating with her bat-inspired sweatshirt, detailed with bat ears on the hood and bat wings attached to her sleeves. Her look is complete with  ‘Living Dead Dolls Halloween 2018’ logo."

I have a t-shirt that I wear on occasion that features Mattel's iconic He-Man riding the mighty Battle Cat atop the curve of a gleaming rainbow. Why rainbows and He-Man? I'm not entirely sure, but I've always thought that it had a nice thematic tie-in to that 2010 viral video of Prince Adam (poorly) singing a dance version of 4 Non Blondes' 1993 hit, "What's Up?" So now comes the question, "what's going on" with Prince Adam and Comic-Con this year... specifically with Super7? Well, in the midst of all of their fantastic SDCC exclusive reveals for 2018, Super7 is rolling into San Diego with Prince Adam rockin' a massive smile on a new headsculpt inspired by that epic video of internet infamy. Check this out...

A week ago, despite all the rumors of doom and gloom surrounding the fate of Toys "R" Us, my wife and I took our girls to our local store on a Friday night. Our visit was multi-fold - the main interest being that we needed a very specific birthday gift for our nephew (my wife = "the cool aunt"), and our girls wanted to pick out a little something with their own money. They receive a modest amount that caps at $5 per week based on performance at school as tracked by the Class Dojo app, and at five and eight they've reached the point of really enjoying the opportunity to pick something out and pay for it themselves. For our youngest, it was one of MGA Entertainment's L.O.L. Surprise Lil' Sisters, and for our oldest a small case of eye shadow from the Claire's Boutique store-within-a-store. What I was impressed with was that the attitude at the store was not gloomy at all - the employees were friendly, the store bright and clean, and it was still well-stocked with new items. Along the way, we received a demo of a Mattel classic - the Hot Wheels Criss Cross Crash (the girls love their Hot Wheels, just like daddy), and checked out the full assortment of Hasbro's new toys from Avengers: Infinity War. There were quite a few customers, and if you didn't know the backstory, you'd think all was well at Geoffrey's house. We got what we came for - an Imaginarium Ride-On Train that was priced at $149.99 in-store, but $104.99 on the TRU website. A quick mention at the check-out and it was price-matched and we were out the door. Less than a week later, rumors began swirling again that the folks pulling the strings on Toys "R" Us were considering a full-scale liquidation, and one that could come as soon as today - Monday. I drove by the Toys "R" Us in Gurnee, Illinois again on Saturday, and the parking lot was so packed, it could've been Christmas Eve. As of this writing, no news came through from TRU, but now all signs are pointing to something happening on Thursday, March 15, 2018.

Last year, PLAYMOBIL surprised audiences by getting into the realm of pop culture licenses for the first time. Now in their 44th year, PLAYMOBIL is entering their second year of licensed product by expanding upon the first to launch - PLAYMOBIL Ghostbusters. That line was a huge hit right out of the gate, and we were lucky enough to have received the Ecto-1 for review last year, along with the iconic Firehouse Playset as a gift from The Toy Insider. My girls and I were so into it that we eventually purchased all of the other sets. So with a collection based largely on 1984's Ghostbusters, it's only logical that the next step would be 1989's Ghostbusters II and the folks at PLAYMOBIL have done just that... but they're also looking for inspiration in a more unexpected place: The Real Ghostbusters.

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