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Last month, the team at Hasbro (NASDAQ: HAS) invited kids and fans of their TRANSFORMERS line to help in crafting an all-new character through their "Fan Built Bot" promotion. Round One has completed, and the Second and Final Round of Voting is now in effect. This all-new character will be revealed at the summer's San Diego Comic-Con (SDCC), after which it will become a permanent fixture in the world of TRANSFORMERS with a place in the TRANSFORMERS: Thrilling 30 line of toys in 2014.

A2485-ABSW-Foam-Flyer---DarInternational STAR WARS Day is Today, and the team over at Hasbro hit The Rock Father with details on a one-day special that I'm sharing with readers today. Use Promo Code SWFANDAY for 20% off any Star Wars toy on HasbroToyShop.com, only on May 4th, 2013!* It's not even an affiliate link... just a great deal! In addition to the classic action figures and such, you can also pick up some of the new ANGRY BIRDS STAR WARS line, a few of which were just reviewed here on The Rock Father.

Published in Family Savings

A few weeks back, the folks at Hasbro asked if we'd like to check out some new offerings from their ANGRY BIRDS STAR WARS line here in the state-of-the-art Toy Testing Facility at Rock Father HQ. Being quite the STAR WARS fan, there was no way to refuse the request of The Empire. A few days later, an Imperial Courier arrived at HQ in a large, brown speeder. His package? A box loaded with fresh toys and games to check out.

Let me make something very clear: The "Action Toy" aisle of your local retailer is not "the boys' aisle." Action figures are for everyone... just like superheroes... comic books... and a vast assortment of other things that often get assigned a gender by default. I've said it before and I'll say it again - kids should be able to like what they like, and be encouraged to explore whatever interests happen to catch their little eyes. My oldest daughter is pretty well-rounded. She's got quite the assortment of dolls and princess paraphernalia, but as documented here on The Rock Father, she also has a serious obsession with cars, and she digs superheroes. That said, she was pretty excited when a package from STARK INDUSTRIES (via Hasbro) arrived here at Rock Father HQ loaded with a sampling of new toys from IRON MAN 3. What was not exciting for me was watching her preschool teacher compliment all the girls on their dresses the other day, and then make a weird and silent pause when she looked at Addie's MARVEL Comics t-shirt (which she's been wearing on occasion for months). Hence the opening statement of this post.

I am a STAR WARS aficionado. Those that are regular readers of The Rock Father know this. I've been known to "teach The Force"; I once worked on a film called "5-25-77"; I recorded a viral song called "Darth Vader is a Real Cool Guy!" that appeared on TheForce.net over a decade ago; I once had such a large STAR WARS toy collection that it required it's own room (since sold); and I was one of 19 Dad Bloggers that took park in "The Definitive White Paper on When to Expose Your Children to STAR WARS." Yes, The Force is strong with this one, so when the folks at Hasbro asked me if I'd like to help distribute some new toys and games from their ANGRY BIRDS STAR WARS line in honor of STAR WARS DAY (May the 4th), there was no way to resist.

Published in Contests and Giveaways

TRANSFORMERS will be celebrating their 30th Anniversary next year (I have many Transformers stories to share), and to kick things off, for the first time ever, Hasbro  (NASDAQ: HAS) is inviting kids and longtime fans to help design a new Transformers character that will forever become a part of TF lore. The "Fan Built Bot" promotion officially starts today, and in the end... the new character created with input from the world will be made into an action figure that will be offered in the 2014 "Thrilling 30" line of toys.

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