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PUMA and Hasbro are coming together for a new Transformers-themed collection, which means that I will likely be rockin' some Optimus Prime-inspired footwear this winter. The PUMA x TRANSFORMERS capsule range celebrates two iconic Autobots - Bumblebee and Optimus Prime -  infusing their essence into PUMA’s latest RS-X silhouette. Styles for men and kids will arrive this December as a Foot Locker exclusive, just in-time for the release of Bumblebee in theaters.

Published in Fashion

Over the years, Hasbro's Transformers have appeared in other forms well beyond the typical realm of vehicles and beasts. Almost since the beginning, we've seen these Cybertronian warriors become consumer electronics like radios and cassette tapes, microscopes and even tablets. In the Michael Bay Transformers films, we even got to see them adopt forms like vending machines and toy cars. So what if there was an entire sub-race of Transformers that's always been hiding in plain sight? That's where Hasbro's new collection of Transformers BotBots come in - they're "mischievous little robots who came to life from everyday objects inside a shopping mall!" Officially launched today with a first-wave of 61 unique 1-inch characters to collect, this marks new territory as the Transformers enter the micro-collectibles craze, but like all Transformers, the characters change from an ordinary object into a little robot in just 3-5 easy steps. Check out all the details below, and see a full product gallery on The Rock Father™ Facebook Page.

At the inaugural HasCon back in 2017, Hasbro hosted a special My Little Pony VIP fan dinner which included raffle prizes for attendees. The grand prize raffle winners were given a once in a lifetime opportunity – their very own My Little Pony characters that would actually appear in an episode of Friendship is Magic! At the dinner, two winners were chosen - Natalya and Thomas - and this weekend, their Ponies will appear in the Season 8 finale, School Raze. Earlier today, Hasbro sent over a new batch of photos showing off these new Ponies, and you can catch them in action when the new episode premieres on October 13, 2018 on Discovery Family.

How many Spider-People are out there? That's the question put forth in the new trailer for Spider-Man: Into the Spider-Verse, the new animated film from Sony Pictures Animation and Marvel. For those unfamiliar with the storyline beyond the usual "Peter Parker is Spider-Man" routine, there's long-been other tales about other people putting on the mask - something that extends throughout the multi-verse (other dimensions). In this new film, audiences will see many of these legendary Spider-folk come together on the big screen for the very first time. Check it out below!

Published in Movies, TV and More

It's almost Halloween, and finally those long-awaited Super Monsters toys are coming! I gave you your first-look at the prototypes from Toy Fair back in March, and now Hasbro's Playskool is getting ready to unleash these super-cute monsters ahead of the Season Two Premiere on Netflix, which arrives alongside a new mini movie - Super Monsters Save Halloween - on October 5th. On a recent visit to Target, my wife and I happened to find the first piece of Super Monsters merch in the wild - a Halloween-themed t-shirt that unfortunately only came in toddler sizes. The toys, however, are recommended for ages 3 and up, but I see a bigger audience here - not just for kids, but also grownups who love Halloween and all things spooky! Take a look at some of what's up for pre-order via my associate, Amazon, right now...

We may have just entered fall, but already the cool air is hinting at snowflakes and peppermint. Soon, the holiday specials will be rolling out, and for Hasbro's My Little Pony, 2018 brings forth an all-new seasonal adventure, In My Little Pony: Best Gift Ever, the ponies discover that "to find the perfect gift before the night ends, they’ll need a little help and some special new friends.” Hasbro Studios just unwrapped the new trailer for the special, which premieres on Saturday, October 27th on Discovery Family. Check it out below!

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