Saturday, April 13 2013 13:49

Addie becomes an official MATCHBOX Hero-in-Training...

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A little more than a month ago, I blogged about the 60th Anniversary of MATCHBOX, and the fantastic promotional campaign that Mattel (NASDAQ: MAT) put together to celebrate the occasion. One big element of the anniversary is the MATCHBOX Heroes Wanted promotion, a sweepstakes with weekly prizes that will be capped-off with a $60,000 College Scholarship to be awarded to one winner. As noted in my initial post, I entered my car-obsessed daughter, Adalyn in the contest... and now she's become one of the weekly winners - an official "MATCHBOX Hero-in-training!"

A package from Mattel arrived here at Rock Father HQ last week, decked-out in MATCHBOX Black-and-Orange. Inside was a neatly-packaged box emblasoned with the MATCHBOX 60th Anniversary Logo and the words "YOUR PRIZE HAS ARRIVED!" Within that box was a card that said "CONGRATULATIONS!" and contained a nice note from the MATCHBOX Heroes Wanted Team. They'd taken the photo I submitted of Addie initially (playing "firefighter" dress-up) and included it in the card, complete with the MB logo. The actual prizes were: a Matchbox Urban Tow Truck, a Tractor Shovel, a SWAT Truck and a Vantom vehicle. Now, these cars only sell for about $1 a piece, but the excitement they put on my daughter's face was priceless. It reminds me a lot of the promotions from when I was a kid in the 1980s... MANY WILL ENTER, FEW WILL WIN!


I really dig the "Gender-Neutral" vibe put forth by the MATCHBOX team for their 60th Anniversary... openly embracing all kids (girls and boys) and parents (Moms and Dads) in the mix. It would be fantastic if Hot Wheels (also a Mattel brand) would take the same stance and quit marketing themselves as "boys" only... in addition to the massive cars-love being shared here at our house between myself and my daughters (my wife thinks we already have too many cars), I've spoken to A TON of parents who also have auto-loving girls. It's a largely underserved market.

Now... if only we could score that $60,000 College Scholarship... fingers crossed for the Grand Prize Drawing this May...


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James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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