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Loot Crate has been serving-up a popular line of curated subscription boxes for quite awhile now, and today comes new out of New York Toy Fair that they're set to start making some of their own toys. Loot Crate's officially licensed collectible toys will be included in select subscription lines as limited edition series as a new way of "delivering an unexpected, one-of-a-kind product for the most passionate collectors and fans."

I've covered toys from both The Bridge Direct and Tech 4 Kids quite a bit here on THE ROCK FATHER™ Magazine in the past, and as the North American International Toy Fair gets under way (and I prepare to show you some new offerings from The Bridge Direct - stay tuned), news just rolled in that the two companies are set to merge, with plans to get even bigger in the years to come, thanks to an aggressive plan to continue acquisitions and mergers. The pairing should bode well for consumers, retailers and some fellow toymakers alike. 

Disney Junior has another hit on their hands with Mickey and the Roadster Racers, and as the first wave of toys from the series has just hit stores, we're already looking ahead to fall. One item destined to land on many "hot toy" lists is the Mickey and the Roadster Racers: Racing Adventures Mickey from Just Play. Being shown this weekend at the North American International Toy Fair in New York, this new feature plush is ready to race! Check it out... 

The crew at Playmates Toys is rolling into the North American International Toy Fair with an expanded portfolio this year, moving well-beyond the Teenage Mutant Ninja Turtles offerings that they're known for, and into the realm of DreamWorks Television Animation's Voltron Legendary Defender and Cartoon Network's refreshed Ben 10, Look for photos and details soon, but check out an initial overview of what will be shown at the Playmates Toys booth, #2469, at Toy Fair from February 18-21, 2017.

The 2017 Toy Fair is getting underway at the Javits Center in New York right now, and while I'm not there in-person, I've still got tons of new toy news to share! One early reveal comes from the folks at Just Play, and it's a line that's an important one for our girls here at Rock Father HQ: Disney Junior's Doc McStuffins. With the series having been just greenlit for another season, Doc's adventures continue to go in new directions, and that means some great new toys. Over the past few weeks, a new collection of Doc McStuffins Baby toys have been hitting retail, including a Diaper Bag and Get Better Baby Cece, but the pinnacle of the new line is the Doc McStuffins Baby Checkup All-in-One Nursery. A follow-up to the famed (and at one time, extremely hard-to-get Check-up Center), this new playset will hit retail this fall, and is destined to become a sought-after holiday gift, and an early pick for my 2017 Holiday Wish Guide. Take a look!

One of the hottest new toys of 2017 here at Rock Father HQ is the latest American Girl - Girl of the Year (GOTY), Gabriella McBride. For the first time ever, the folks at Mattel revealed that their GOTY would remain available for the foreseeable future, and that change in routine was just the first move in what's shaping up to be a very big year. Ahead of Toy Fair getting started in New York this weekend, news has come down that American Girl will be introducing "a new series of contemporary characters and stories designed to speak to even more girls' interests, backgrounds, and experiences." It begins very soon - February 16 with the release of Tenney Grant, "a rising star in the Nashville music scene," and her drummer - American Girl's first-ever boy character, Logan Everett.

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