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As the 20th Anniversary of Harry Potter in the United States continues, the wizarding adventures continue to grow with an even broader assortment of fun products for kids and grownups of all ages. The folks at JAKKS Pacific are all about the magic, entering The Great Hall with a new collection of Harry Potter Wizard Training Wands (each casting 11 different spells across five modes of play) and an assortment of blind-bagged diecast wands. This Friday, you're invited to join The Toy Insider & JAKKS Pacific for a magical #JakksHarryPotter Twitter Party - an hour full of fun, trivia, and giveaways! The action happens on Sept. 14 from 11 a.m.-12 p.m. EDT. You MUST RSVP and participate in the party to be eligible for prizes, so hit this link to get your name into the sorting hat! Check out The Toy Insider's Play by Play video below to see these awesome Harry Potter wands in-action...

Disney Junior is on a roll, and today it was announced that the #1 channel for preschoolers is going to keep things moving. Joe D'Ambrosia, senior vice president, Original Programming at Disney Junior revealed that they've ordered more episodes of Vampirina, Muppet Babies and Puppy Dog Pals. Combined, the three seres' already reach an average of 515 million households via all platforms. The new episodes will mark the second season for Muppet Babies, along with season three pick ups for both Puppy Dog Pals and Vampirina

Can you feel it? Call of Duty Season is almost here, and as the October 12th release of Black Ops 4 approaches, there's a private Beta for the new Blackout mode on the way. Starting Monday, September 10th, players can get their first hands-on experience with Blackout in the Blackout Private Beta, beginning first on PlayStation 4 with Xbox and PC held until later in the week. The Private Beta will provide valuable user feedback and data as Activision and developer Treyarch prepare to release what's been touted as "the deepest, most engaging Call of Duty game ever." Those who participated in the multiplayer beta automatically have access to the Blackout beta. Check out the trailer below and be sure to check back soon - The Rock Father™ will be giving out Beta Codes shortly!

Back in February, I had the opportunity to get a first-hand look at some of Playmates Toys' Rise of the Teenage Mutant Ninja Turtles offerings at the 115th North American International Toy Fair. In a special presentation alongside members of the TMNT cast and crew, we were shown some radically-different takes on some familiar characters - and while the reimagined series had yet to be seen, one thing was certain: the toys were cool! Set for release on October 1, the toys are now available for pre-order via Amazon, Walmart and Target (all affiliates of this site). In addition to the basic action figures, the Turtles' ride has always been a must-have, and at the pinnacle of the collection has been the sewer lair - now presented in an all-new form. The Rise of the Teenage Mutant Ninja Turtles Epic Sewer Lair Playset will be the envy of the neighborhood - bigger, sturdier, and packed with more features than ever!

"Generations of children around the world have grown up with deep emotional connections to Mattel's brands and characters. There are so many stories to be told and so many imaginations to be captured by these iconic brands..." -- Robbie Brenner, Executive Producer, Mattel Films

There's a lot to be said about controlling your own properties and guiding their destiny. Marvel has done it... Hasbro has done it... now Mattel wants to do it. After years of bouncing projects around between various stages of development at numerous studios, Mattel has announced the creation of Mattel Films, a new division of the Company focused on developing and producing motion pictures based on the Company's iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel's Chairman and CEO.

The business of play is a fascinating subject, with the real-life stories behind some of our favorite toys sometimes rivaling the fictional worlds that they spawned. The Netflix Original Series The Toys That Made Us feeds that interest, and for those awaiting more episodes (season 3 is being filmed right now) there's a new documentary that's an absolute must-watch. Power of Grayskull: The Definitive History of He-Man and the Masters of the Universe is now streaming on Netflix, and as the title implies - it's an in-depth look at Mattel's iconic franchise from its origins in the early 80s through nearly four decades of highs and lows. Check out the trailer below...

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