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Storyball, a revolutionary and award-winning, interactive smart ball that encourages children to keep active and playful, launches today. Using screen-free technology, sound cues, haptic feedback, and A.I. machine learning, Storyball engages a child in active, educational and stimulating play. The Kickstarter campaign, which is being managed by the Launchpad Agency, launches today and has a funding goal of $30,000 USD (it's halfway there as of this writing). 

I have a t-shirt that I wear on occasion that features Mattel's iconic He-Man riding the mighty Battle Cat atop the curve of a gleaming rainbow. Why rainbows and He-Man? I'm not entirely sure, but I've always thought that it had a nice thematic tie-in to that 2010 viral video of Prince Adam (poorly) singing a dance version of 4 Non Blondes' 1993 hit, "What's Up?" So now comes the question, "what's going on" with Prince Adam and Comic-Con this year... specifically with Super7? Well, in the midst of all of their fantastic SDCC exclusive reveals for 2018, Super7 is rolling into San Diego with Prince Adam rockin' a massive smile on a new headsculpt inspired by that epic video of internet infamy. Check this out...

The demise of Toys "R" Us has an unexpected upside - other retailers are starting to get more creative and enthusiastic about the business of play. Following rumors of adding an expanded selection of toy offerings in their Party City stores, Party City Holdco Inc. has announced the company’s strategic decision to expand its temporary store offerings through the piloting of approximately 50 new ‘Toy City’ pop-up stores. Party City will launch the new, temporary Toy City locations alongside its Halloween City pop-up stores in select markets across the U.S.

Universal Pictures' Jurassic World: Fallen Kingdom has stomped, roared and clawed it's way into theaters, and if one message is clear - it's that "the park is gone." But amidst the excitement for the second chapter of the Jurassic World saga, fans are celebrating the 25th anniversary of the movie that started it all - Jurassic Park. There's a ton of great merchandise out there marking the milestone, and one of the most popular and hard-to-come by pieces is the Entertainment Earth Exclusive Dennis Nedry & Dilophosaurus Funko Pop! Vinyl 2-Pack. You remember Dennis - a computer enthusiast that looked suspiciously like Newman from Seinfeld. As he attempted to steal dinosaur embryos by stashing them in a shaving cream can, he found himself directionally challenged, eventually coming face-to-face with the venom-spitting dilophosaurus. This is the only way to get the spit-on version of Dennis, and while they've sold-out once before (more are coming in August), Entertainment Earth and The Rock Father™ want to get one of you hooked-up with a set for your own Pop! collection (see all the awesome Jurassic World Funko Pops here).

With summer officially here, that means a lot of wet fun for a good percentage of the population. Personally, my family thinks I'm a party pooper since I don't particularly care for swimming, and like Anakin Skywalker I'm not a big fan of sand either so that makes me a ton of fun at the beach. But my kids love the water - in fact, they've been in swimming lessons since shortly after birth and they make me pretty proud. Where I draw the line is with putting a pool here at Rock Father HQ (I love our big, solid yard). Fortunately, Grandma has one, and that's been the perfect spot to enjoy some of the new inflatables from the folks at Swimways (a subsidiary of Spin Master). After seeing a few at Toy Fair, we received a few for review, and the ones that they sent are pretty appropriately themed for my areas of expertise - they're Star Wars and Marvel.

Is Scrooge McDuck a big EDM fan? While I can't say (though I have taken a dive into his famed money pit), the DuckTales have entered a whole new world with the release of a brand-new collaboration between Marshmello and Disney. The DJ/Producer's recent video for "Fly" already racked up more than 48 million views on YouTube, and now there's a new version featuring the DuckTales crew. A mix of animation and live-action, the music video launches Scrooge, his nephew Donald, great-nephews Huey, Dewey and Louie and their friend Webby into a musical outer space adventure. When their spaceship unexpectedly crashes, they encounter an alien DJ on a remote Marshmello planet. The video just made its premiere during a screening of Disney·Pixar's The Incredibles leading into the "2018 Radio Disney Music Awards" (RDMA) (8:00-10:00 p.m. EDT/PDT), on Disney Channel. See Marshmello x DuckTales - "FLY" below!

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