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The details are light right now, but Mattel and Mills Entertainment have teamed-up to bring American Girl to life as an all-new traveling musical. AMERICAN GIRL LIVE! will feature all-original songs and "unforgettable experiences" based on some of American Girl's most loved characters. The show promises "fun-filled adventure, where exciting tales of bravery and friendship come to life, LIVE and in-person" as families join their "favorite American Girl characters, and some brand-new friends, as they follow their hearts and share their dreams, in a journey across time." Check out a short video teaser below, and look for more details coming soon, including tour dates and cities. I can reveal that tickets will go on-sale on May 18, 2018 for most markets...

With the full trailer for Lucasfilm's Solo: A Star Wars Story now online, it's only fitting that the toys are close behind. I had a chance to check out quite a few of Hasbro's new offerings at the North American International Toy Fair back in February, and on Friday the 13th of April, 2018 - they will be available for purchase! As of now, my friends at Entertainment Earth (an affiliate of the site) have launched pre-orders on a few items from Solo, with the promise that more will become available later this week (stay tuned as I'll be reviewing one of them). Check out the Entertainment Earth Solo: A Star Wars Story toy page, and see below for a sneak-preview of what's on the way.

Imagine this... you're the embattled CEO of an iconic American company that is nearing the end of its 70-year history just under three years after you took the top job. You were placed into that position after a much-discussed and controversial run as the Athletic Director of a Big Ten University, during which time you were labeled "villainous", jacked ticket prices for students and families and allegedly retaliated against criticism from fans on a regular basis by attacking them via email - something that led Keith Olbermann to once deem you the "Worst Person in the World." Despite public rallies calling for you to be fired, your resignation and a subsequent book that detailed your epic failure at the college, you left with a $3M severance and were able to find work in 2015 thanks to the generosity of someone you worked for once before... Bain Capital. You see, they were running this toy store that they really wanted to be rid of, so you'd go on to tell the Wall St. Journal just that, and by 2018 you'd be giving your private equity buddies exactly what they wished for all while the public was starting to ask how someone with your experience and reputation could wind up running a toy store. 

Last month, MGA Entertainment's Isaac Larian made headlines when he and "various investor associates" launched a GoFundMe campaign asking the public to help save Toys "R" Us. The lofty $1B goal was primed with $200M in the hopper, and while it's only pulled in $56K from the public thus far - that's still an impressive number. The reality is that Larian never really intended to save the company via crowdfunding, a fact that he noted on Twitter last week and backed-up in an interview with the L.A. Times. The real goal is to involve the public in helping to save Toys "R" Us and the American jobs that it supports by getting the cause in front of those with deep enough pockets to pull it off. It's no secret that I believe that the company could live on, and now the movement to #SaveToysRUs has a video. Shot at the Woodland Hills, California Toys "R" Us location, the clip features customers, store associates and even Isaac himself as they show the importance of America's last big toy store. Take a look...

Last year, Sesame Street broke new ground with the addition of Julia, a new Muppet with Autism. An old friend of Elmo's, Julia made her debut during World Autism Month/National Autism Awareness Month bringing with her a message - that we can "see amazing in all children." Now, as Julia celebrates one year on Sesame Street, the folks at Hasbro are bringing her into the toy aisle as a new neighbor in their Playskool mini plush line. Available now from Hasbro Toy Shop (an affiliate) and major retailers nationwide, Julia is a cuddly friend for children ages 12 months and up! See her below...

One of my favorite games from the past year has been Zen Studios' Pinball FX3. I have it for both Xbox One and Nintendo Switch, but it's cross-platform and available for PS4, PC, and even mobile. While it captures the pinball experience perfectly, one big draw is that they have access to some pretty stellar licenses, which means tables based upon some major players in the pop culture landscape. They've done The Walking Dead, Marvel, Universal Studios (ET, JAWS, Back to the Future) along with Jurassic World and a host of Star Wars-based sets. Now the latter is expanding with the announcement of Star Wars Pinball: The Last Jedi - coming to Pinball FX3 on April 17. Check out a trailer below, and if you're on Twitch, be sure to follow The Rock Father™! I've recently started streaming there and one of the games I showcase often is Pinball FX3.

I love hearing stories about how others are doing good, and when it comes to the world of play, there's little better than hearing about the creative ways that toymakers are giving back. I wrote a little bit about that in one of my recent columns over at The Toy Insider, and today I've got another story to share - this one from a true American icon: Radio Flyer. Their iconic little red wagon has brought joy to millions of children over the last 100 years, and as they point out, those "wagons have been used to carry stuffed animals, toys, books, friends and more for countless hours of playtime" But they've also been used by children and adults alike to lift the spirits of others – and Radio Flyer is celebrating these acts of kindness in honor of National Little Red Wagon Day. With their new "Wagons for Good" sweepstakes, you could even receive a donation of 100 wagons to be given to the organization of your choice!

As the liquidation of Toys "R" Us officially got underway last week, the saga has continued behind-the-scenes as shoppers began visiting stores in hopes of scoring a deal. For the locations that have just begun the wind-down, many felt disappointment when met with markdowns as low as 5% (game systems, LEGO) with most categories priced at just a 10% savings. While there were some higher discounts like 20% off on Easter items and bike accessories, other areas had no markdown at all - consumables like food and diapers. On the flipside, stores that began closing operations in February are nearly wiped-out, and I visited a few this past weekend. It was a sad scene at the Babies "R" Us in Vernon Hills, Illinois - set to close for good on March 31. My wife and I ordered baby furniture from that location back when our first daughter was born. Now, it's a mostly-empty building where almost everything is for sale, surprisingly stocked with a lot of non-baby toys that I suspect were dumped on the first wave of closing stores in a warehouse purge. We picked up a couple of Flip Zee Girls (Jay at Play) that our little ones had been asking for. My big score was a stockpile of LR44 batteries - the button-style that many toys consume very quickly. Deals aside, I'd rather pay full price and have 33K jobs still intact. Elsewhere the fallout is starting to be felt. 

In the wake of the Toys "R" Us implosion, both toymakers and collectors have been worried about the fate of toys that were intended to be Toys "R" Us Exclusive. With many items still in warehouses, on trucks and even worse - on boats - companies are scrambling to find new homes for millions of dollars worth of product. For fans of Hasbro's Marvel Legends line, the folks at Entertainment Earth have stepped in to take over distribution of the former Toys "R" Us Exclusive Avengers: Infinity War Scarlet Witch and Vision 2-pack. Unfortunately, some of these did get shipped to TRU which means they're in liquidation limbo. While some have been lucky to have found them on store shelves in recent days, EE (and affiliate of this site) has them up for pre-order right now.

Some of the coolest LEGO sets in recent years have spawned from the fan-generated LEGO Ideas program, and now the newest set is about to hit the streets. LEGO Ideas 21314 is the TRON: Legacy set from Disney, featuring 2 Light Cycles, each with minifigure seats and translucent-colored light-style elements, plus a divisible TRON grid with attachment points for the vehicles. There's three included LEGO minifigures - Sam Flynn, Quorra and Rinzler - all ready to battle on their cycles or with their Identity Discs. The set will be available beginning March 31 exclusively at LEGO Store and LEGO Shop (and affiliate), with a limit of one per customer. Check out all the specs below!

Will you help to #SaveToysRUs? No matter what your take on it, most will agree that the saga of Toys "R" Us is nothing short of historic. With each new day, new information comes forth, and much of it is absolutely unprecedented. Today brings a new chapter as Isaac Larian, CEO of MGA Entertainment, Inc. (MGAE), one of the world's leading privately held toy and entertainment companies and the folks behind favorites like L.O.L. Surprise!, Little Tikes, Project Mc2, Num Noms and more has announced a GoFundMe campaign aimed at saving the iconic toy retailer Toys"R"Us. A crowdfunding effort to save a retailer is a unique proposition for sure, and Larian and various investor associates have already given the campaign a jump-start with personal contributions over $200 million toward a lofty $1 billion goal, which would be used in the formulation of a bid to acquire all or some Toys"R"Us assets through the bankruptcy process. This is a separate endeavor from the previously-reported bid that Larian and his group placed toward the operations of Toys "R" Us Canada. If you're interested in getting involved, I'm sharing the full details on the campaign here on The Rock Father™ Magazine, as provided this morning via press release from Larian.

It's 12:57am Thursday morning here at Rock Father HQ in Illinois, and with a fresh coffee poured, I'm still finding myself enthralled with what's happening with Toys "R" Us. Like Michael Corleone, "just when I thought I was out, they pull me back in." There is so much information flowing right now, I believe that we haven't even begun to fully understand the shadiness that's gone down at Toys "R" Us - not just in the U.S., but with some of the overseas units as well. With liquidation sales originally thought to be starting when stores open later this morning, multiple sources are now telling me that they might be postponed due to erroneous court documents. I have not been able to confirm that, so we'll find out as the day develops. What I really wanted to share with you now is a video from Dan Rather that The Young Turks posted earlier this week. I don't believe that enough people have seen it, and Rather backs up much of what I've been telling all of you in recent months... but he also ties it back to our President in some overlooked ways. If you've wondered why, despite all the tweeting and chest pumping about jobs that he does, Donald Trump has thus far been quiet on the potential loss of 33,000 jobs thanks to the Toys "R" Us collapse, Mr. Rather may just have the answer. Watch and listen...

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