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There's some mischief afoot over at Super Impulse. While numerous super villains have tried and failed repeatedly to craft a "Shrink Ray" as part of their nefarious plans, someone over at Super Impulse has created one, and yes - it works. I first featured their line of World's Smallest toys here on the site as part of my annual Holiday Wish Guide in 2016, but apparently the evil geniuses weren't satisfied at simply shrinking the likes of Fisher-Price classics, Rubik's Cubes and Polaroid Instamatic Cameras. Nope, now they've managed to shrink Hasbro's G.I. Joe (the 60's style 12" "Man of Action") and Mattel's Hot Wheels. Now these classics are small enough to be toys for your toys. They were so proud of their shrinking technology that they had to send me one of each just to brag about how awesome they are. I dig it.

As the Fidget Spinner craze continues to grow, it's pretty incredible to see just how fast a host of products have hit the market, many of which have dubious levels of safety and quality. With so many options appearing everywhere from major retailers to gas stations and street corners, the folks at The Toy Association have served-up some tips, as they urge caution and stress safety when it comes to the polarizing little gadgets. Considering a Fidget Spinner or already have one in your home? Here's some things to think about... 

Wednesday, May 24 2017 15:37

New Gameplay Trailer for Cars 3: Driven to Win...

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Disney•Pixar's Cars 3 is racing into theaters on June 16, and just a few days prior (June 13), Warner Bros. Games will unleash Cars 3: Driven to Win, an all-new video game for Xbox One, Xbox 360, Sony PlayStation 4, Sony PlayStation 3, and Nintendo Switch and Nintendo Wii U. Today comes a new look at the game thanks to a Gameplay Trailer that highlights the six gameplay modes and four master-level events. Check this out...

The Fidget Spinner craze is something I imagine will start to slow pretty quickly. It seemingly came out of nowhere, with dozens of different Fidget Spinners, Fidget Cubes, and Fidget Dies hitting the market almost simultaneously, and the variance in quality is astounding. We were a little late to the party, but after a special trip to Learning Resources a few weeks back, we returned home with a metal, light-up Fidget Spinner, and a 12-Sided Fidget Die. My wallet was $50 lighter, annoying as we're starting to see these pop-up much cheaper everywhere, but the big bonus is the fantastic set of instructions that came with the 12-Sided Fidget Die. Labeled as the "Holy Crystal Decompression Magic Cube" (what does that even mean?), this thing came packed with detailed descriptions for each of the 12 sides, presented in classic, poorly-translated English. This is "All Your Base Are Belong to Us" territory, so I decided to pay a visit to The Toy Testing Facility here at Rock Father HQ™ to read the instructions on video, just for you. Check it out!

The Toy InsiderIt's time for another great Twitter Party with The Toy Insider, and I'll be there as a Panelist during the #MyLilButter Twitter Party, sponsored by Snaptoys, on Thursday, May 25 from 11 a.m.-12 p.m. EST. We'll be talking toys for a full hour full of fun, trivia, and giveaways, all in celebration of Lil' Butters - a new collection of 4" "Social Butterflies" - awesome collectible figures, each with a unique personality and look. I'll have a review up here on The Rock Father Magazine shortly, but in the meantime, check out what Marissa at The Toy Insider had to say about Lil' Butters Series 1 and Series 2, and be sure to RSVP and join us this Thursday!

Starting with a preview post in which I took an early look at the series alongside Mentor and Pixar Consumer Products Creative Director Jen Tan (read it here), each week for the past two months, I've been following ABC's THE TOY BOX. Last night, the eight-episode competition series wrapped it's first season, with hopeful toy inventors vying to have their creations produced by Mattel, and the winning toy to be sold exclusively at Toys "R" Us. If you pay attention to details like episode production numbering, you may have noticed that THE TOY BOX aired out of order, which is something easy to do with series' that don't carry a narrative. In this case, THE TOY BOX played with audience anticipation by introducing two important entries in episode 106 - which actually aired as episode 7, the final episode before the grand finale. Now, the judges - Sophia Grace Brownlee (“The Ellen Degeneres Show”), Aalyrah Caldwell (“Uncle Buck”), Toby Grey (“The Unexpected John Cena Prank”) and Noah Ritter (“The Ellen Degeneres Show”) - have spoken, and a winner has been crowned. As of today, the winner is available at Toys "R" Us, but that's not the only toy from THE TOY BOX that's hitting shelves this year. In fact, one popular finalist has a link to the past... specifically, Mattel's past, and now it's coming back. 

It's that time of year again - the time when all the toymakers start rolling out the news on their SDCC Exclusives - the sought-after collectibles that will only be offered at San Diego Comic-Con International this July. Since I don't attend SDCC (I've long-said that I'll avoid it until I have a creative project to promote again... like one of my own comic or film endeavors), I sorta look at these as a bit of "window shopping" from afar. The first reveal here at Rock Father HQ comes from my friends at Hasbro, with a 12" Daredevil Figure from their MARVEL Legends collection. The SDCC Exclusive features impressive detailing, 30 points of articulation, premium packaging with original artwork by Marvel’s Chief Creative Officer, Joe Quesada. Check it out...

I've owned a lot of NERF blasters over the years, and right now we have an arsenal of decent size here at Rock Father HQ. Still, I can't think of a time when I've specifically looked at a NERF blaster and thought: "that is beautiful." That changed today, when my friends at Hasbro sent over details on their NERF Rival Star Wars Battlefront Apollo XV-700 Blaster and Face Mask Set. The special edition Mandalorian set will be available exclusively at Gamestop this spring, and comes decked-out in a full Boba Fett color scheme, ripped straight from EA's STAR WARS BATTLEFRONT!

Disney's Pirates of the Caribbean: Dead Men Tell No Tales drops anchor into theaters on May 26, but those looking to re-enter the world of Captain Jack Sparrow today can do so with JOYCITY's newest mobile game, Pirates of the Caribbean: Tides of War. The new strategy game just arrived for iOS and Android today, and I've got the launch trailer and game details for you below. Check it out...

Pokémon continues to be an entertainment behemoth, and in 2018 the franchise will see a toy aisle rebirth thanks to Wicked Cool Toys, who has just been appointed to be the master toy licensee. The Pokémon Company International and Wicked Cool Toys issued a joint statement earlier today, with new action figures, play sets, plush, roleplay items and other toys based on the hit Pokémon animated series in most areas of the world. But the partnership between Pokémon and Wicked Cool is even bigger...

MARVEL Studios' Guardians of the Galaxy 2 is lighting up the box office, and to celebrate the launch of the fifteenth film in the Marvel Cinematic Universe, The Rock Father™ has teamed-up with MSI to give readers a shot at winning some fantastic prizes, built around Marvel's Guardians of the Galaxy: The Telltale Series! One (1) Grand Prize Winner will receive an MSI Trident 3 Desktop Gaming PC, a 55" TV and a GOTG Steam Code. Fifty (50) runners-up will receive a Steam Code for Marvel's Guardians of the Galaxy: The Telltale Series! You can enter via the form below, or hit this link to visit the sweepstakes page. Check out the full official rules for further details. Good luck!

Disney's Puppy Dog Pals first hit the scene last month, quickly gaining young fans eager for more adventure with pug brothers Bingo and Rolly. As with most new shows that are fresh-out-of-the-gate, there's often the question of "where's the toys?," and with Puppy Dog Pals I can give you the answer: they're coming this Fall! Previewed at New York Toy Fair a few months back, my friends at Just Play have shared with The Rock Father™ a first-look at their Puppy Dog Pals Doghouse Playset! No doubt the pinnacle of their collection (more toys will be revealed soon),  I'm already anticipating this to be a hot item for the 2017 holiday season. After all, Just Play has a track record, with awesome kid-coveted toys from PJ Masks, Mickey and The Roadster Racers, The Lion Guard, Doc McStuffins and Sofia the First in their lineup. Check this out...

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