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With the holiday season in full-swing, all eyes are on the great gift ideas, and on Friday, December 7, 2018 - you can join The Toy Insider and yours truly for a #PJMasksHoliday Twitter Party! Sponsored by eOne, we'll be showing off all the cool new PJ Masks electronics from VTech, including the PJ Masks Super Learning Watch and PJ Masks Learning Headquarters! As always, we won't just be talking about these awesome items based on the hit Disney Junior series... we'll be giving you chances to win them as well! They're the perfect holiday gift for the little superhero on your holiday shopping list! One important note: You MUST RSVP and PARTICIPATE to be eligible for prizing. Check out The Toy Insider's new Play x Play Video for more:

Black Friday is behind us, and that means we're rolling full-steam ahead into Cyber Monday and Cyber Week! To celebrate, The Rock Father™ and Friends are co-hosting the #GameStopCyberMonday Twitter Party - Powered by PowerA!

Ben and Holly's Little Kingdom has been delighting kids on Nick Jr. for quite some time now, becoming a favorite here at our house to the point where little Finley asked for a set of figures for her birthday this month. Now comes a chance for you to score some fun new toys as well, and it all happens this Friday, June 22, 2018 from 11am-12pm ET! You're invited to join The Toy Insider, eOne and The Rock Father™ for a fun-filled Twitter Party in which we'll be showing off all of the fun new Ben and Holly's Little Kingdom toys from Jazwares while giving YOU a chance to win! You must RSVP to play along! Check out the video below to learn more...

Over the past several years, Twitter Parties, sometimes known as Twitter Chats, have been a fantastic way for brands and publishers to connect in real-time with consumers. As THE ROCK FATHER™, I have been serving as a host, co-host and panelist for Twitter Parties since 2012, and in that time I've had the honor of working with dozens of clients in building real relationships with thousands of current and potential customers - mostly parents. While Twitter Parties might not be as buzzworthy as they once were, in 2018 they're still a way to score millions of impressions and to get your message (potentially trending!) in front of a huge audience.

When done right, Twitter Parties are beneficial to both the sponsor and the participants by creating a fun and lively discussion that not only educates and informs, but most importantly, entertains.

Using a pre-determined #hashtag, a Twitter Party can be used to launch a new product, support a film or television series, get people excited about a specific location or event - the possibilities are limitless! Twitter Parties are generally coordinated by a host on behalf of a sponsor with a panel of 5-10 paid co-hosts. Together, we rally our collective audiences by promoting the coming party with pre-party articles, blogs and social posts. 

Participants will be asked to answer specific questions to win sponsor-provided prizes, all while helping to expose the brand messaging to their friends and followers as well. Winners will be chosen at random throughout the party, and the questions and brand messaging will be agreed-upon in advance with a script approved by the presenting sponsor.

The scale and scope of every party is unique based upon client needs. There is no "one-size-fits-all" approach, and I can help you put it all together as a formal host - or join an existing party as a co-host or panelist. Please contact me via email - This email address is being protected from spambots. You need JavaScript enabled to view it. - to discuss how we can work together!

THE ROCK FATHER™ has taken part in Twitter Parties covering a variety of categories including, but not limited to: toys, games, movies, television series, consumer products, tech, health & wellness, food & drink, retailers, automakers, and more. Select clients have included:

The Walt Disney Company, DreamWorks, 20th Century Fox, Life of Dad, The Toy Insider, Lionsgate, Marvel Studios, Hasbro, Mattel, JAKKS Pacific, Just Play Toys, GameStop, Sunny Days Entertainment, Jazwares, eOne, Best Buy, Walmart, Crayola, General Mills, Pampers, Huggies, Pop Secret, Stanley Tools, Beautyrest, Circle with Disney, DynaTrap, Metamucil, KD Interactive, Maisto, Vtech Toys, Applebees, Starbucks, Folgers, The J.M. Smucker Company, Canon USA, Ellio's Pizza, Pepto-Bismol, Frito-Lay, Snyders of Hanover, American Greetings, Buy Costumes, Music & Arts, Sears, Dove Men + Care and Kia Motors America.

Published in Static Pages

Although it's still too cold for my liking here in Illinois, it's spring, and that means that it's time to start thinking about gardening... and our insect friends. There's a lot of helpful bugs that inhabit the landscape, and for years the folks at Insect Lore have been helping kids learn all about the life cycle of butterflies, praying mantises, ladybugs and ants. We've raised butterflies here at Rock Father HQ in the past, and right now I've got a praying mantis egg and some youthful ladybugs hanging out with me in my office. This Friday, April 6, 2018 - you're invited to join The Toy Insider, Insect Lore and The Rock Father™ for a fun-filled Twitter Party in which we'll be showing off all of the fun kits from Insect Lore while giving YOU a chance to win! You must RSVP to play along! Check out the video below to learn more...

Published in Gardening

At the 115th North American International Toy Fair in New York City, one of the most buzzed-about toys was front-and-center at the JAKKS Pacific booth. In fact, you couldn't walk by without seeing someone making an attempt to ride the MorfBoard, the innovative all-in-one board system that lets riders skate, scoot, bounce and balance. I know that my own kids are gonna be all over this, and to celebrate the wide launch of this awesome new toy, The Toy Insider and JAKKS Pacific have teamed-up for a Twitter Party in which YOU could win a MorfBoard to share with your own family. The Rock Father™ will be there alongside other members of The Toy Insider Parent Advisory Board as we all talk spring toys and about all the action sports goodness that the MorfBoard will be bringing home! You MUST RSVP to be eligible to win at the party, which takes place Friday, March 9 from 11am-12pm EST. Want a taste of what the MorfBoard experience is like? Take a look...

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