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When it comes to hot holiday toy lists, you'd be hard-pressed to find one better than the one assembled by my friends at The Toy Insider in New York. Their annual Holiday Gift Guide helps gift-givers shop for kids by age, and as always there's the three big signature lists: The Toy Insider's Hot 20, Top Tech 12 and STEM 10. This year's guide will appear in print, included with the November issue of Family Circle magazine (on stands 10/9), and will feature more than 200 toys from more than 100 different manufacturers. An additional 170 toys can be found in the online version of the guide, representing nearly 200 toy companies in total. Check out the video below and a quick overview on some featured items below, then visit The Toy Insider for more great gift ideas!

As the 20th Anniversary of Harry Potter in the United States continues, the wizarding adventures continue to grow with an even broader assortment of fun products for kids and grownups of all ages. The folks at JAKKS Pacific are all about the magic, entering The Great Hall with a new collection of Harry Potter Wizard Training Wands (each casting 11 different spells across five modes of play) and an assortment of blind-bagged diecast wands. This Friday, you're invited to join The Toy Insider & JAKKS Pacific for a magical #JakksHarryPotter Twitter Party - an hour full of fun, trivia, and giveaways! The action happens on Sept. 14 from 11 a.m.-12 p.m. EDT. You MUST RSVP and participate in the party to be eligible for prizes, so hit this link to get your name into the sorting hat! Check out The Toy Insider's Play by Play video below to see these awesome Harry Potter wands in-action...

In the toy world, one of the biggest happenings of fall is the arrival of Toy City. Launching now alongside Halloween City pop-ups in around 50 cities (I revealed the store list exclusively last week), this is Party City's big foray into filling the seasonal gap left behind following the collapse of Toys "R" Us this year. There've been many questions from both consumers and industry players alike, and as I mentioned in my recent feature at The Toy Book, the launch of Toy City was a hot topic during the Future of Toy Retail panel that I took part in at San Diego Comic-Con. So what will these stores look like? The Toy Insider's Jackie Breyer gives us a tour in this new video showcasing a Toy City location in the former Toys "R" Us in Rockaway, New Jersey. Check it out...

Ben and Holly's Little Kingdom has been delighting kids on Nick Jr. for quite some time now, becoming a favorite here at our house to the point where little Finley asked for a set of figures for her birthday this month. Now comes a chance for you to score some fun new toys as well, and it all happens this Friday, June 22, 2018 from 11am-12pm ET! You're invited to join The Toy Insider, eOne and The Rock Father™ for a fun-filled Twitter Party in which we'll be showing off all of the fun new Ben and Holly's Little Kingdom toys from Jazwares while giving YOU a chance to win! You must RSVP to play along! Check out the video below to learn more...

The Toy InsiderAs of this writing, we're closer to May than April and it's currently snowing where I sit here in Illinois. From what I've heard, it's not much better for my friends on the east coast, like my colleagues at The Toy Insider who've just launched their 2018 Spring & Summer Gift Guide. Technically, it's spring, and here at Rock Father™ HQ we have some of the items featured in The Toy Insider Gift Guide... we just haven't had the proper weather to use them just yet. Never separated by gender, the Toy Insider’s gift guide is broken down by age group and play category - with each category featuring a variety of products across a wide range of price points. Check out the links and details below!

Although it's still too cold for my liking here in Illinois, it's spring, and that means that it's time to start thinking about gardening... and our insect friends. There's a lot of helpful bugs that inhabit the landscape, and for years the folks at Insect Lore have been helping kids learn all about the life cycle of butterflies, praying mantises, ladybugs and ants. We've raised butterflies here at Rock Father HQ in the past, and right now I've got a praying mantis egg and some youthful ladybugs hanging out with me in my office. This Friday, April 6, 2018 - you're invited to join The Toy Insider, Insect Lore and The Rock Father™ for a fun-filled Twitter Party in which we'll be showing off all of the fun kits from Insect Lore while giving YOU a chance to win! You must RSVP to play along! Check out the video below to learn more...

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