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There has never been a better time to be a STAR WARS fan. With Force Friday having arrived, the countdown to the December 18, 2015 release of J.J. Abrams' STAR WARS: THE FORCE AWAKENS in on! As some of you already know, I'm one of the kids that appears in TARGET's #ShareTheForce Campaign, and now - for the first weekend that new toys & games from STAR WARS have become available - I'm teaming-up with my friends at Wonder Forge to get one lucky reader hooked-up with their TARGET-Exclusive STAR DESTROYER STRIKE Game! Will The Force Be With You? The clock is ticking...

Over the past five years or so, I've written at length about my wife and I sharing our love of STAR WARS with our girls, "The Rock Daughters." I've at times called it "Teaching The Force The Rock Father Way," but no matter what it's called, our family finds new ways to "Share the Force" each and every day. With J.J. Abrams' STAR WARS: THE FORCE AWAKENS headed for cinemas on December 18th, generations will Share the Force together - and if STAR WARS Day (May 4th) was the kick-off, we can officially deem that the action is approaching hyperspace as we head toward #ForceFriday - the day that new STAR WARS toys and merchandise will begin hitting retailers Nationwide. You've seen my daily Force Friday Countdown here on the site, but now things are getting serious. My friends at Target are opening 207 stores at midnight on September 4th, and all of their locations will have special #ShareTheForce events on Saturday, September 5th, where families will find special giveaways, photo ops, activities and more. But don't wait until then to Share the Force - you can do it now... like The Rock Father before you...

Published in James' Journal

Made to Matter: Handpicked by TargetTHE ROCK FATHER has partnered with Life of Dad and KIND Snacks for this promotion. Why? Because he likes to work with people that rock, and they both do.

While our family has things pretty good, one thing we tend to lack on is outdoor adventure time as a complete unit of four. Scheduling is the main issue, between my wife's career and my work (which has changed a bit to where I'm a work-at-home-dad about 80% of the time), the The Rock Daughters™' school and now summer activities. There is always something going on, and while we have a pretty great life, there's a lot of adventures that tend to take place as a unit of three - with my wife and I flip-flopping the "parent at the helm" duties. The biggest challenge of every adventure is simply getting all four of us together at once and without something that "has to be done." That's why I was thrilled to partner with Life of Dad and KIND Snacks on their #KINDMilesMatter campaign - an effort to spend some family time logging some miles on foot, with the folks at KIND donating a box of snacks per mile for an organization of our choosing. Thing is, even here my schedule jammed me up. We were supposed to log miles between June 20 and July 6, and guess what? I was traveling for work for the entire first week of that (a rarity to be gone so long in one run), but it had to be done. 

Published in Food and Drink

PEANUTS Brand AmbassadorIt's a huge year for PEANUTS, as the iconic characters from Charles M. Schulz celebrate their 65th anniversary - a year that will be capped-off by the release of  the first-ever 3D CGI Peanuts feature film, THE PEANUTS MOVIE, from Blue Sky Studios and 20th Century Fox. To get that PEANUTS vibe rolling for the summer, the folks at Target commissioned their design team to create a full line of exclusive Summertime PEANUTS products - over 100 items in all! Now, as a PEANUTS Worldwide Brand Ambassador, I'm giving all of YOU a chance to win a special PEANUTS Summertime Prize Package that includes a Paddle Ball game featuring Charlie Brown, Snoopy and Woodstock; a Jumbo Flying Disc emblazoned with Snoopy himself; a Snoopy Sippy Cup; and the massive Snoopy Ride-On Pool Float!

Our GenerationWith baseball season in full-swing, our girls have been getting back into the spirit of things by making their own fun here at Rock Father HQ. For us, the baseball bug really set in last year when I coached Addie's Pee-Wee Baseball Team, and while she's not playing ball in an organized league this year, the game is still all around us. Taking that vibe into the world of her 18" dolls is the new Our Generation "Hit A Homerun" Fashion Set from Battat, available exclusively at Target as part of their extensive Our Generation collection of dolls and accessories. This well-crafted uniform (call it "baseball" or "softball") looks and feels like the real thing, with a button-down jersey, pants, socks, a pair of cleats, a bat and ball. 

Our Generation DollsWhen we last went hands-on with Our Generation Dolls here on the site, The Rock Daughters (Adalyn and Finley) were checking out a full starter assortment of items from Battat Toys' 18" Doll line - all sold exclusively at Target stores here in the U.S. With Spring here, we're putting emphasis on the outdoors, and our latest review box from Battat featured a pair of big items that are perfect for embracing that spirit of outdoor adventure for kids - whether they're playing indoors or out. The My Way and Highways 4x4 and R.V. Seeing You Camper have both been on the market for awhile now, but like us, many families are just discovering the incredible assortment of affordably-priced items that Our Generation offers. Let's take a look...

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