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Funko just continues to surprise, constantly rolling out new scales and series that you didn't expect to want or need. This week comes news that they've got an all-new line called HeroWorld, and that it's launching exclusively at Target and Target.com this month. These 4" vinyl figurines are available in five-packs and two-packs, and the initial wave features five distinct series' - DC Comics, Five Nights at Freddy's, Teen Titans GO!, Power Rangers and Scooby-Doo! Check out a preview below...

Zuru's Hamsters in a House first hit the scene a couple of years ago - tiny, electronic, scurrying hamsters that roam around customizable plastic track. Now, the Hamsters are back with a second series, and it's following a popular trend: food. Hamsters in a House: Food Frenzy has launched at Target and Toys "R" Us for holiday 2017, allowing kids to expand the world of Hamtasia with a new collection of hamsters, playsets, track pieces and accessories!

With my wife and I being the parents of two girls, the world of 18" dolls and accessories has been a growing one here at Rock Father HQ. We've discovered over the years that there's some huge variance in quality, price and style between all the different brands that are out there, and as I've written about here on THE ROCK FATHER Magazine in the past, there is no other brand that hits the mark more perfectly than Our Generation when it comes to the right balance. Available exclusively at Target stores here in the U.S., Battat's line of Our Generation Dolls and Accessories offers high quality toys that kids love, and a price that doesn't break the bank. After selling the dolls for more than a decade and finding them consistently among their best-selling toys, Target partnered with Battat to place expanded Our Generation Shops within 19 Target Stores this Fall - a trial run (which I covered here) that is likely a sign of big things to come. To celebrate the new shops and in-store events on December 10, along with Our Generation's inclusion as a featured pick in my 2016 Holiday Wish Guide, THE ROCK FATHER and Battat have teamed-up to give you a shot at winning a $100 Target Gift Card to help with your holiday shopping! First, we'll take a look at some of the latest items from Our Generation...

The 18" Doll market is exploding right now, and when it comes to affordable options that don't sacrifice quality, I often recommend the Our Generation line of dolls and accessories by Battat, sold exclusively at Target here in the United States. We've reviewed some of the items here on THE ROCK FATHER Magazine over the years, and there have been plenty of others that we've purchased that haven't made it into my virtual pages. Recently, I ran into the folks from Battat at The Toy Insider's HoliDAY of Play in NYC and took a peek at some of their new offerings, but what they didn't tell me was something that arrived in my email via press release last week - that they'd partnered with Target to create special "shop-in-shop" Our Generation destinations as a concept inside 19 select stores. Seeing as one of them happened to be located just a short drive from Rock Father HQ, I took our resident OG Doll expert, Addie, to check it out.

This post was sponsored by NEW! Tide purclean as part of an Influencer Activation for Influence Central

Laundry is such a double-edged sword... you have to do the laundry, but what does laundry ever do for you? Okay, trick question - because when your laundry looks good, you can look good... but what about the environment? With families like ours becoming more and more conscious about doing right by the world around us, we're always on the lookout for new products that not only make a kinder footprint, but those that actually work - ones that get the job done. NEW! Tide purclean is the first bio-based detergent with the cleaning power of Tide (and as many of you know, I've written about Tide in the past). So what's great about it? I'll tell ya...

One of the biggest transmedia initiatives that we've been excited about for the past year is DC SUPER HERO GIRLS, the joint op between Warner Bros. Consumer Products (WBCP) and DC Entertainment (DCE), in partnership with Mattel. I've posted about it frequently,  but the biggest looming question has been "where and when can we get the goods?" Tonight that's answered, as the parties involved have announced an exclusive partnership with Target Corporation to offer a first-look at the DC Super Hero Girls merchandise collection, featuring a special assortment of merchandise across multiple categories, including toys and dress up, apparel and accessories, publishing and more, to be sold exclusively at Target, beginning in March 2016. "DC Super Hero Girls harnesses the power of the world’s most iconic female characters from DC Comics, including Wonder Woman, Supergirl, and Batgirl, as they learn to hone their super powers in a high school setting and gives young fans the chance to play, watch, read and be inspired to discover their full super power potential." I can tell you this - Target already gets a lot of our dollars, and this just locked us in for more. Check out more details on the rollout below...

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