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Confirmed: I need a LEGO Mystery Machine to go along with my LEGO Ghostbusters Ecto-1. This August, that just may happen as  Scooby, Shaggy, Fred, Daphne, Velma and the Mystery Machine, as well as all the ghosts, goblins and other villains that make SCOOBY-DOO adventures complete come to LEGO form for the very first time in a series of five new building sets. Announced today by The LEGO Group and Warner Bros. Consumer Products, the sets will be accompanied by a 22-minute LEGO SCOOBY-DOO special, and made-for-video movie titles by Warner Bros. Animation that will feature the Mystery Inc. gang animated in LEGO form, much like BATMAN and STAR WARS before them. 

Danica PatrickI've long held that girls and racing are two things that are underserved when it comes to toys and playthings. With few exceptions, there haven't been a ton of racing products aimed firmly at young girls - surprising since there's profile drivers out there such as Leilani Münter and Milka Duno, youngsters like Johanna Long, and then the thousands of girls honing their skills in various youth programs and small track circuits around the globe. No doubt the most well-known right now is Danica Patrick, and she's been involved with most of the few merchandising exceptions, having made an appearance in a recent SONIC THE HEDGEHOG video game, for which Mattel produced a limited-edition Hot Wheels "Danicar" that was offered as a Gamestop Exclusive (one that my oldest daughter Addie proudly owns), and even getting her own halloween/role-play costume. Now, the folks at Madame Alexander are stepping-up to go a little bit bigger, teaming with NASCAR and driver Patrick for some new collections of play dolls featuring the driver of the No. 10 GoDaddy Chevrolet SS for Stewart-Haas Racing in the NASCAR Sprint Cup Series. While my experience as a parent and observer has shown that girls love racing, Madame Alexander has some solid numbers to back it up...

Published in Rock Father Rides

MARVEL's GUARDIANS OF THE GALAXY is blasting into theaters via The Walt Disney Company on August 1, and Hasbro is bringing the adventure into the toy aisles this summer with a full line of action figures, vehicles and role-play toys. I can dig it, and tonight I've got a look at these new goodies from the ever-expanding MARVEL Cinematic Universe, all for your browsing pleasure, right here on THE ROCK FATHER.

Among the toys that I had when I was a kid, few rivaled the adventures I had with my G.I. JOE: A REAL AMERICAN HERO action figures. Along with STAR WARS, MASTERS OF THE UNIVERSE and TRANSFORMERS, they were one of the big guns, and I still remember receiving my first 'Joe as a birthday present in 1982. It was the LASER RIFLE TROOPER, CODENAME: FLASH, and I received him along with the JET PROPULSION MOBILE UNIT (JUMP). While most of my toys were sold-off somewhere around 1988, I still have a case of loose 'Joe figures in storage somewhere, and I'm pretty sure that FLASH is one of the guys who survived. The reason for the nostalgia tonight is that Hasbro has announced a partnership with Toys "R" Us for the 50th Anniversary of G.I. JOE, and with it, a new line of toys. It's very exciting, and I've got all the details, right here on THE ROCK FATHER... and believe me, I'm saving the best for last.

I think ever since I returned to Chicago from Los Angeles a few days ago, some of that Disney Magic has been sprinkling from my shoulders like golden pixie dust. That said, I've been in a Disney kinda mood, and have been enjoying a peek at some of the marketing materials for Mattel's upcoming Disney products for 2014. With many of these making their debut at Toy Fair in New York and headed for retailers later this year, I'm sharing with all of you right now. From SOFIA THE FIRST to PLANES: FIRE & RESCUE, to Disney Princess and beyond, here's select highlights of what your kids will be asking for later this year...

As sales on BARBIE continue to slide, it's those monstrous teens from down the hall that continue to pick up the slack, with Mattel's MONSTER HIGH seeming to gain steam on a regular basis. While we're still in that spot where I'd figure my oldest is a tad young, she's fast-approaching the right age to go Monster-crazy, and some of her friends already have. What's new for 2014? Here's the product listing released by Mattel this week, showing off a few items that are in the doll aisles now, along with new offerings headed for stores this summer.

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