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I'm a firm believer that Spin Master's PAW Patrol is one of the best toy lines of the past decade. In fact, I'd even go as far as to say that their line of figures, vehicles and playsets is a future Hall of Famer - a collection that could easily hang with some favorites of my own youth back in the 80s. PAW Patrol is a toy line that the kids of today will be telling their kids about 30 years from now, and backed by a hit series on Nick Jr., the adventure just keeps getting bigger. Last year, I gave you a first-look at where the Pups would be headed, and now I'm back to give you another look into the future, with the full reveal of Spin Master's 2017 PAW Patrol line! Ryder and the crew have conquered land... and air... and now it's time to conquer the sea! Straight outta New York Toy Fair, here's what's next for PAW Patrol!

The return of MADBALLS has been a big hit for the folks at Just Play, and with Series 1 (reviewed here) flying off of store shelves, kids and collectors have been eager to learn more about Series 2. In fact, we just cracked a box of MadBalls Blind Bags on YouTube Live (see it here), and the kids were immediately wondering, "where's the rest?" Well, as New York Toy Fair gets underway, my friends at Just Play have partnered with The Rock Father to give you a first-look at some of the new characters that will be hitting stores this Fall! There's new 3" Foam Balls, plus a new assortment of Blind Packs - including new characters and grotesque Mix-Ups! Details and photo gallery below!

Loot Crate has been serving-up a popular line of curated subscription boxes for quite awhile now, and today comes new out of New York Toy Fair that they're set to start making some of their own toys. Loot Crate's officially licensed collectible toys will be included in select subscription lines as limited edition series as a new way of "delivering an unexpected, one-of-a-kind product for the most passionate collectors and fans."

I've covered toys from both The Bridge Direct and Tech 4 Kids quite a bit here on THE ROCK FATHER™ Magazine in the past, and as the North American International Toy Fair gets under way (and I prepare to show you some new offerings from The Bridge Direct - stay tuned), news just rolled in that the two companies are set to merge, with plans to get even bigger in the years to come, thanks to an aggressive plan to continue acquisitions and mergers. The pairing should bode well for consumers, retailers and some fellow toymakers alike. 

Disney Junior has another hit on their hands with Mickey and the Roadster Racers, and as the first wave of toys from the series has just hit stores, we're already looking ahead to fall. One item destined to land on many "hot toy" lists is the Mickey and the Roadster Racers: Racing Adventures Mickey from Just Play. Being shown this weekend at the North American International Toy Fair in New York, this new feature plush is ready to race! Check it out... 

The crew at Playmates Toys is rolling into the North American International Toy Fair with an expanded portfolio this year, moving well-beyond the Teenage Mutant Ninja Turtles offerings that they're known for, and into the realm of DreamWorks Television Animation's Voltron Legendary Defender and Cartoon Network's refreshed Ben 10, Look for photos and details soon, but check out an initial overview of what will be shown at the Playmates Toys booth, #2469, at Toy Fair from February 18-21, 2017.

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