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Can you become the biggest snake? That's the question posited by the massively-popular mobile game, Slither.io. With over 150 million downloads, and over 120 million plays per day, Slither.io has been consistently been Google Play's #1 free game, and now it's making the jump to toys. Revealed this month at Toy Fair 2017 in New York, Bonkers Toys is bringing Slither.io to life as a line of blind bag collectibles, and later, plush. While we're not at Toy Fair in-person, some of the first samples of the Slither.io blind bags made their way to Rock Father HQ in Illinois, and The Rock Daughters™ (already familiar with the game) were more than happy to crack into four of them. Check out the video below!

It was January of 2016 when I declared that "Sprout's FLOOGALS is the next great space-based program for kids." In that article, I noted that our youngest daughter, Finley, immediately began asking us, "When are Floogals toys coming out?" At the time, there was no licensee for Floogals, but that changed last summer when the folks at Just Play picked up the ball. In the time since, a weird thing has happened... Finn has asked for Floogals toys every single time a package has arrived. We're talking over a year, folks. With each delivery by FedEx or UPS to Rock Father HQ, she always sees the boxes and asks, "Is it Floogals toys?" Of all the many diverse interests that our girls have, I have never seen such an obsession over one thing that until now, simply didn't exist. Today, that changes. Thanks to my friend Lindsay at Ren Beanie, I have for you a first-look at Just Play's first batch of Floogals Toys! This is straight from the product showroom at the in-progress North American International Toy Fair in New York City. Check it out...

The North American International Toy Fair continues to roll on in New York City, and the TRANSFORMERS continue to roll out! Among to new toy announcements from Hasbro comes a new trailer for Transformers: Forged to Fight, the new mobile game from Kabam Games. Arriving in the App Store and Google Play this Spring, Transformers: Forged to Fight will give players access to nearly every phase of the Transformers franchise history, challenging fans and players to assemble the ultimate team of Transformers. Players will be able to collect iconic characters from every Transformers generation, including Autobots and Decepticons from the animated series and Paramount’s blockbuster films, as well as fan-favorites from the Transformers comic book series and Hasbro’s massive catalog of figures. The Transformers PR Team just hit The Rock Father with the new trailer, and I've got it for you below. Check it out!

The North American International Toy Fair is officially underway in New York City, and this particular reveal comes to you thanks to my friends at Entertainment Earth! Arriving this August, Hasbro's Guardians of the Galaxy Vol. 2 Marvel Legends Star-Lord and Ego Action Figures 2-Pack comes to Entertainment Earth first! They'll be getting the first shipment - a full month ahead of mass retail - which means those who pre-order now will get their hands on Chris Pratt and Kurt Russell as father and son before many of their friends. Take a look at these fantastic figures below, both just-revealed in NYC...

The North American International Toy Fair is underway in New York, and one of the companies rolling out the biggest assortment of new toys is Spin Master. Following their "License of the Year" win for PAW Patrol (a line we absolutely love - see the 2017 preview here), one of their most-anticipated new lines for Fall 2017 comes from another property set in that same "world" - RUSTY RIVETS. The recent debut of the series on Nick Jr. has introduced kids to the "maker movement," a fine companion to much of the STEM (Science, Technology, Engineering, Math) options out there, with kids encouraged to use the materials around them to craft new creations. If your kids are already into PAW Patrol, you'll notice that Rusty, Ruby and friends are in the same scale as Ryder, and these new toys will fit right in. Launching in Fall 2017, here's the Rusty Rivets toys that kids are gonna love!

I'm a firm believer that Spin Master's PAW Patrol is one of the best toy lines of the past decade. In fact, I'd even go as far as to say that their line of figures, vehicles and playsets is a future Hall of Famer - a collection that could easily hang with some favorites of my own youth back in the 80s. PAW Patrol is a toy line that the kids of today will be telling their kids about 30 years from now, and backed by a hit series on Nick Jr., the adventure just keeps getting bigger. Last year, I gave you a first-look at where the Pups would be headed, and now I'm back to give you another look into the future, with the full reveal of Spin Master's 2017 PAW Patrol line! Ryder and the crew have conquered land... and air... and now it's time to conquer the sea! Straight outta New York Toy Fair, here's what's next for PAW Patrol!

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