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The folks at Hasbro just sent out an early preview of some of the new My Little Pony toys that will debut at New York Toy Fair later this month. The My Little Pony Equestria Girls Friendship Power dolls will play clips from the “Equestria Girls Forever” song by Angelic along with other phrases from the popular YouTube series. Check out the details below...

When it comes to toys, after years of growth the construction/building category took a hit in 2017, with sales falling 6%. As Toy Fair approaches, toymakers will no doubt be looking to rebound from that, and one way to do that is to innovate. Strictly Briks is bringing the iconic Rubik's Cube into the brick construction universe, reimagining it as four-sided bricks across three distinct product lines geared toward kids aged 4-7, 5-12 and 10+. RUBIK'S BRIKS will debut with sets that go beyond typical building by challenging kids with 3D Modeling, colorful pixel images and Puzzles. Here's a quick look at some of the sets they'll be offering beginning in the fall of 2018...

The North American International Toy Fair is fast-approaching, and those in attendance February 17-20, 2018 can get their first-look at the latest character from IAmElemental, creators of the first female action figures designed specifically for children. The company is set to debut their latest Series 2/Wisdom Warrior Core Power action figure at Booth #5207 - this one inspired by Alexandrian STEM pioneer Hypatia.

It's gonna be another big year at the movies - but will it be at the box office? After a year soft on theater receipts and some less-than-stellar movie tie-ins, JURASSIC WORLD: FALLEN KINGDOM is looming on the horizon, prepping for its June 22, 2018 release. While the promotional partners are vast, one returning from 2015's Jurassic World is LEGO Group, and today they've announced a joint partnership with Universal Brand Development for a collection that goes beyond the norm. Like the last time around, they'll offer an expanded line of construction sets, all-new animated content, and, for the first time ever, a lifestyle collection. Among the new collections will be construction sets that span every LEGO age category (Duplo/Juniors/LEGO), as well as two all-new, animated videos, and a collection of soft lines and publishing to reach audiences beyond the toy aisle. A few sets have been revealed this week, with more set to debut at Toy Fair in New York in mid-February (I will be in attendance for that).

Bonkers Toys is expanding on their slither.io collection. "What could be better than building your own slither?" They're hoping that kids will feel the same way when their new Build-a-Slither toy line arrives this spring. The new collection lets kids construct and create their very own colorful slithers based on the awarding winning slither.io app - a phenomenon with 27 Billion game plays in 2017. The new Build-a-Slither line brings into the physical realm what digital players have recently experienced after the slither.io app added the ability for players to custom design their own slither.

It wasn't long ago that to launch a toy line, it was often supported by an animated television series. Now, as more and more kids cling to tablets and other digital devices (a plague), it's all about the webseries instead. Nearly every new toy line on-deck for 2018 will debut alongside a series of webisodes, and Alpha Group is getting into that action to launch their latest line, SCREECHERS WILD! First previewed here on THE ROCK FATHER™ Magazine a few weeks back, the first four episodes of Screechers Wild! Season One are out, and they're pretty cool. Check 'em out in the player below, and look for these toys to hit stores in the months ahead. They've already started creeping out there!

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