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The second season of eOne's PJ MASKS is airing on Disney Junior, and new adventures means new toys! Ahead of the 115th North American Toy Fair in New York, I already shared with you an early look at the upcoming Super Moon Adventure Rocket Ship, and now we have a look at Just Play's new Romeo's Lab Playset! Either Romeo got a larger lab, or there's a Doctor Who Tardis thing happening where the lab is "bigger on the inside." Either way, this is a proper playset for a proper villain! Take a look...

This spring, the long-awaited second season of eOne's PJ MASKS started airing on Disney Junior, taking our heroes to some new places... like space. This fall, kids will be able to blast-off with Owlette, Gekko and Catboy with a new collection of PJ Masks Super Moon toys from Just Play. Ahead of the 115th North American Toy Fair in New York, here's a sneak-preview of the new collection's flagship playset... the rocket ship!

Last year, I was one of the first to bring you news about Just Play's full line of toys based on Disney Junior's Vampirina. Now, ahead of the 115th North American International Toy Fair in New York, I'm giving you a sneak-peek at what's coming in the Fall of 2018! Kids are gonna go "batty" for the Disney Junior Vampirina Rock N’ Jam Touring Van. This new playset is affordably-priced, and will let kids rock out and jam - just like Vee and her favorite band, The Ghoul Girls! Check this out...

Some breaking news as we head into the 115th North American Toy Fair in New York - Hasbro and Saban Brands have just announced that Hasbro has been named the global master toy licensee for Saban’s Power Rangers! Under the terms of the agreement and in collaboration with Saban Brands, Hasbro will design, produce and bring to market a wide variety of toys, games and role-play items inspired by the franchise and its entertainment properties. Hasbro will hold the worldwide rights, excluding Japan and certain other Asian markets, effective as of April 1, 2019.

KidKraft has long-been a favorite brand here at Rock Father HQ, and it's one that's become a daily staple. In fact, if you've ever seen pictures or video of our girls at a little white table, that's a KidKraft table! Now, as we roll into Toy Fair, the company is bringing out some fantastic new toys to celebrate 50 years of helping families to create meaningful memories through its award-winning products for the playroom, child’s room and backyard. They want to delight and inspire kids to “Live, Learn, Play & Explore.” Check out a preview below...

As we roll into Toy Fair in New York, news is hitting hard... you could even say that we're slammin' over here. One tidbit of data comes from what's no doubt one of my favorite aisles - the action aisle, with news that The NPD Group reports that WWE had the #1 selling action figure in the U.S. in 2017, surpassing all action figure sales of other major entertainment brands and blockbuster films.* On one hand, that seems a bit surprising, but I have seen quite a few of my daughters' friends with WWE figures on a regular basis, and Mattel's new line of Superstar Dolls has also been a big hit here at home. Check out more from this morning's joint press release from WWE and Mattel...

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