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2018 is the year of Legendary Pokémon, and to celebrate this epic occasion, families have a new ways to add some fresh characters to Pokémon Ultra Sun and Pokémon Ultra Moon (full disclosure: We received copies of those games from the folks at Nintendo) the newest Nintendo 3DS games in the franchise. Legendary Pokémon are some of the most powerful and well-known Pokémon out there - and throughout the year,  there will be multiple ways for kids to add them to their Pokémon Ultra SunPokémon Ultra MoonPokémon Sun or Pokémon Moon game! For May, those are Yveltal and Xerneas, originally discovered in the Kalos region - and the FREE DOWNLOAD CODE to get them is only available at GameStop (an affiliate) through 5/27.

It's officially Pokémon Day, and my friends at Entertainment Earth are celebrating in an appropriate manner - with a sale, of course! Pokémon fans can take advantage of free domestic shipping on in-stock Pokémon merchandise (and anything else in the order that is also in-stock) on top of the great deals that EE has to offer. Of course, Entertainment Earth and I are longtime affiliates and collaborators, so a portion of sales purchased through my link will help to support operations here at Rock Father™ HQ. If you've gotta catch 'em all, you should save a few bucks when you can, too!

I have a unique relationship with Pokémon. Back when the original games were released in 1996, I was working for Walmart (seems like a lifetime ago), so I was on the ground floor when the craze begain. It all started on February 27, 1996 with the release of Pokémon Red and Pokémon Green in Japan, and because of that The Pokémon Company International commemorates this date with new products and promotions that give Pokémon fans around the world new ways to interact with the Pokémon brand. Pokémon Day could be called "every Trainer’s favorite pop-culture holiday," and it's today - 2/27/2018! Pokémon Trainers can now access the Pikachu Talk skill for Amazon Alexa and Pikachu Talk action for Google Home. Fans can also join Pokémon Day celebrations on social media with all-new Snapchat Lenses featuring the original first partner Pokémon—Bulbasaur, Charmander, and Squirtle—while also enjoying new Pokémon merchandise, opportunities to watch iconic Pokémon animation, and the chance to catch a special Pikachu in Pokémon GO. See all the details on this year's festivities below...

Wicked Cool Toys 2018Wicked Cool Toys is hoping that you'll be ready to "catch 'em all," and by that we mean their new line of Pokémon products, set for debut at the 2018 International Toy Fairs in London, Nuremberg and New York.

As announced last May here on The Rock Father™ Magazine, WCT was awarded the Master Toy License from The Pokémon Company International for the globally popular Pokémon brand. Their fresh assortment will include a full line of action figures, plush, roleplay items, and other toys based on the hit Pokémon animated series, expected to arrive at retail locations in worldwide markets (excluding regions in Asia) in fall 2018.

The Pokémon Company International and Nintendo just hit Rock Father™ HQ with official word that Detective Pikachu, is going Global as a new video game scheduled to release exclusively on the Nintendo 3DS family of systems both digitally and at retail on March 23, 2018. A version of the title was released two years ago as a Japan-only e-Shop exclusive, and has since been announced as a live-action feature film set to star Ryan Reynolds (Deadpool, Waiting) in the title role via motion capture. Check out a preview of the new game below...

The Rock Father™ is a MEGA™Ambassador and Beyonder

The holiday rush is on, and as an extension to my annual Holiday Wish Guide, it's time to take a look at some great gift ideas for the whole family from MEGA™.  Their ever-expanding line of MEGA Construx™ building sets can bring families together for open-ended play, much of which now features iconic characters. From developing builders to kids ages 4+, from tweens to adult collectors, MEGA™ has something for everyone, and there’s no better time than the holidays to spend some time with the family, getting together to “Build Beyond.” Below are just a few Rock Father Picks for the season, but the MEGA™ Shop is your go-to for the full assortment, including some brand-new toys

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