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With my wife and I being the parents of two girls, the world of 18" dolls and accessories has been a growing one here at Rock Father HQ. We've discovered over the years that there's some huge variance in quality, price and style between all the different brands that are out there, and as I've written about here on THE ROCK FATHER Magazine in the past, there is no other brand that hits the mark more perfectly than Our Generation when it comes to the right balance. Available exclusively at Target stores here in the U.S., Battat's line of Our Generation Dolls and Accessories offers high quality toys that kids love, and a price that doesn't break the bank. After selling the dolls for more than a decade and finding them consistently among their best-selling toys, Target partnered with Battat to place expanded Our Generation Shops within 19 Target Stores this Fall - a trial run (which I covered here) that is likely a sign of big things to come. To celebrate the new shops and in-store events on December 10, along with Our Generation's inclusion as a featured pick in my 2016 Holiday Wish Guide, THE ROCK FATHER and Battat have teamed-up to give you a shot at winning a $100 Target Gift Card to help with your holiday shopping! First, we'll take a look at some of the latest items from Our Generation...

Our GenerationWith baseball season in full-swing, our girls have been getting back into the spirit of things by making their own fun here at Rock Father HQ. For us, the baseball bug really set in last year when I coached Addie's Pee-Wee Baseball Team, and while she's not playing ball in an organized league this year, the game is still all around us. Taking that vibe into the world of her 18" dolls is the new Our Generation "Hit A Homerun" Fashion Set from Battat, available exclusively at Target as part of their extensive Our Generation collection of dolls and accessories. This well-crafted uniform (call it "baseball" or "softball") looks and feels like the real thing, with a button-down jersey, pants, socks, a pair of cleats, a bat and ball. 

Our Generation DollsWhen we last went hands-on with Our Generation Dolls here on the site, The Rock Daughters (Adalyn and Finley) were checking out a full starter assortment of items from Battat Toys' 18" Doll line - all sold exclusively at Target stores here in the U.S. With Spring here, we're putting emphasis on the outdoors, and our latest review box from Battat featured a pair of big items that are perfect for embracing that spirit of outdoor adventure for kids - whether they're playing indoors or out. The My Way and Highways 4x4 and R.V. Seeing You Camper have both been on the market for awhile now, but like us, many families are just discovering the incredible assortment of affordably-priced items that Our Generation offers. Let's take a look...

Our GenerationOver the past few years, the world of 18" Dolls and Accessories has become an increasingly crowded space - and one often confusing for parents to navigate. While the market is no doubt dominated on the high-end by Mattel's American Girl line, more affordable options are spread across multiple retailers and platforms. Being the parents of two girls, my wife and I have often found ourselves weighing the options on certain things, and it's a topic we've come across with other doll-buying grownups as well: We all know that the AG stuff is good, but what about the options that don't cost an arm and a leg? The folks at Battat just may have what you're looking for, with their Our Generation Dolls and accessories - a growing collection of toys that manage to hit on all the right notes of playability, durability, collectibility and affordability. After going hands-on with an assortment of Our Generation Dolls at the Chicago Toy and Game Fair last year, the crew at Battat had an assortment of their latest offerings delivered to Rock Father HQ for testing and evaluation by Addie and Finn (The Rock Daughters) in our state-of-the-art Toy Testing Facility (our house). Here's our full review, along with video of the unboxing...

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