This week, the Nintendo Switch celebrated its first birthday. Our family has been in on the action since day one - and I was actually into it a bit early thanks to attending some pre-launch events. The system is just getting started, and while we await the launch of some cool new initiatives like Nintendo Labo (which I've played for an hour and a half - more on that soon!), my friends at GameStop have come up with a fun new way to play Mario Kart 8 Deluxe... if only for a round. Our family took the #NintendoSwitchChallenge and the video proof is below! Now GameStop wants to see how you fare. If you take the challenge, you could win some sweet prizes on social media... but we're also giving readers of The Rock Father Magazine a chance to win a Nintendo Switch Accessory prize pack that's filled with fun hear from PDP Gaming. You could say that it's the Switch's birthday, but you get the presents!

It's officially Pokémon Day, and my friends at Entertainment Earth are celebrating in an appropriate manner - with a sale, of course! Pokémon fans can take advantage of free domestic shipping on in-stock Pokémon merchandise (and anything else in the order that is also in-stock) on top of the great deals that EE has to offer. Of course, Entertainment Earth and I are longtime affiliates and collaborators, so a portion of sales purchased through my link will help to support operations here at Rock Father™ HQ. If you've gotta catch 'em all, you should save a few bucks when you can, too!

I have a unique relationship with Pokémon. Back when the original games were released in 1996, I was working for Walmart (seems like a lifetime ago), so I was on the ground floor when the craze begain. It all started on February 27, 1996 with the release of Pokémon Red and Pokémon Green in Japan, and because of that The Pokémon Company International commemorates this date with new products and promotions that give Pokémon fans around the world new ways to interact with the Pokémon brand. Pokémon Day could be called "every Trainer’s favorite pop-culture holiday," and it's today - 2/27/2018! Pokémon Trainers can now access the Pikachu Talk skill for Amazon Alexa and Pikachu Talk action for Google Home. Fans can also join Pokémon Day celebrations on social media with all-new Snapchat Lenses featuring the original first partner Pokémon—Bulbasaur, Charmander, and Squirtle—while also enjoying new Pokémon merchandise, opportunities to watch iconic Pokémon animation, and the chance to catch a special Pikachu in Pokémon GO. See all the details on this year's festivities below...

It's Tax Season, and depending on where you fall in life, that can mean a feeling of excitement or a feeling of dread. For those who will be receiving a refund this year, I always say "don't blow it!" - but that doesn't mean you shouldn't have a little fun with some of it. If gaming is your thing, my friends at GameStop want to help you stretch your refund... you could even say "reFUN" your refund as your cash respawns. They've got some of the hottest gaming gear at some great prices, and it kicked-off with the one-day PRO Day (which you've already missed - queue the Pac-Man defeat noise!). But now through March 10, you can multiply those hard-earned dollars with unbeatable savings and trade-in offers on a variety of games, consoles, accessories, toys and apparel! To celebrate the season of savings, The Rock Father™ and GameStop are teaming-up to sweeten the deal by giving YOU a chance to WIN a Tax Season Gaming Prize Pack featuring collectibles from Funko & PDP plus accessories for the Nintendo Switch! First, let's take a quick look at some new games to be excited about in March...

It was rumored right around the time that my girls and I paid a visit to Nintendo of America HQ in Redmond, Washington last fall, and now it's official - a new Super Mario Bros. movie is happening. Nintendo and Illumination are partnering on a movie starring Mario, co-produced by Shigeru Miyamoto and Chris Meledandri. Universal will be distributing the film, but no additional details  are available just yet, making today's news about as simple as it gets.

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As the Nintendo Switch enters its second year, families have been eager to see what's coming next. While we know that there's a hefty slate of new games on the horizon, one unexpected addition to the lineup will arrive on April 20, 2018 with the debut of Nintendo Labo, a new line of interactive build-and-play experiences "designed to inspire kids and those who are kids-at-heart." Having visited Nintendo HQ myself (twice), I've seen the archives of where Nintendo has been as a company, and they're touting this as being something that's  "building on the 129-year history of Nintendo, which is rooted in innovative entertainment and game-play experiences." I can see that, because Nintendo has never been afraid to smash the boundaries when it comes to their systems and controllers. Get ready to watch a little video and take a look at this...

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