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Lalaloopsy SIP (Sew Important Person)Ready for a day that will be Sew-much fun? To celebrate the launch of Lalaloopsy Girls Crazy Hair Dolls, MGA Entertainment has declared March 6, 2015 as #CrazyHairDay, and by taking part in all the fun YOU could win some really cool prizes from Lalaloopsy (more on that in a minute)! Curious what these Crazy Hair Dolls are all about? As a 2015 Lalaloopsy SIP (Sew Important Person) Ambassador, my girls got a full set of four dolls to evaluate and style here in The Rock Father's State-of-the-Art Toy Testing Facility (our house), and it became a true family affair. Below the break you can check out Scoops Waffle Cone (styled by Addie), Jewel Sparkles (styled by Finn), Cinder Slippers (styled by my wife, Jen), and Confetti Carnivale (styled by yours truly).

Our GenerationOver the past few years, the world of 18" Dolls and Accessories has become an increasingly crowded space - and one often confusing for parents to navigate. While the market is no doubt dominated on the high-end by Mattel's American Girl line, more affordable options are spread across multiple retailers and platforms. Being the parents of two girls, my wife and I have often found ourselves weighing the options on certain things, and it's a topic we've come across with other doll-buying grownups as well: We all know that the AG stuff is good, but what about the options that don't cost an arm and a leg? The folks at Battat just may have what you're looking for, with their Our Generation Dolls and accessories - a growing collection of toys that manage to hit on all the right notes of playability, durability, collectibility and affordability. After going hands-on with an assortment of Our Generation Dolls at the Chicago Toy and Game Fair last year, the crew at Battat had an assortment of their latest offerings delivered to Rock Father HQ for testing and evaluation by Addie and Finn (The Rock Daughters) in our state-of-the-art Toy Testing Facility (our house). Here's our full review, along with video of the unboxing...

Oh yes, they did.

I received my first CABBAGE PATCH KID back in 1984 - the result of my parents not paying scalpers for one during the mad craze of 1983. I still have him - his name is Ollie - and he's now a happy cousin to many other Cabbage Patch Kids here at Rock Father HQ, those owned by my daughters, and even one known as "Baby Boy" that was owned by my late friend, Justin Mentell. The dolls created by Xavier Roberts have had an interesting history, having been produced over the past 30+ years by Coleco, Hasbro, Mattel, Toys "R" Us, Play Along Toys, JAKKS Pacific... and now, Wicked Cool Toys. Just ahead of New York Toy Fair, the folks at Wicked Cool have officially been named the new master toymaker for the Cabbage Patch Kids brand - and I've got a sneak peek!

Earlier this month, I shared a preview of BARBIE IN PRINCESS POWER, the 30th animated film to feature Barbie and her friends. For the first time in Mattel's 56-year history, Barbie is donning the cape and mask to become a real superhero (unlike the times she's dressed-up as licensed characters), and at the world's largest Toy Fair in Nuremberg, Barbie appeared as a live-action, high-flying character to launch the toy line associated with the coming film, and it's digital empowerment mission, Be Super. Check out some video from the launch...

The students of MONSTER HIGH have a spooktacular new adventure on the way. Arriving on Blu-ray, DVD and Digital HD on March 24 via Universal Studios Home Entertainment, MONSTER HIGH: HAUNTED finds the ghouls of Mattel's popular series paying a visit to the all-spirit Haunted High. Check out a teaser and film details below, right here on THE ROCK FATHER...

Danica PatrickI've long held that girls and racing are two things that are underserved when it comes to toys and playthings. With few exceptions, there haven't been a ton of racing products aimed firmly at young girls - surprising since there's profile drivers out there such as Leilani Münter and Milka Duno, youngsters like Johanna Long, and then the thousands of girls honing their skills in various youth programs and small track circuits around the globe. No doubt the most well-known right now is Danica Patrick, and she's been involved with most of the few merchandising exceptions, having made an appearance in a recent SONIC THE HEDGEHOG video game, for which Mattel produced a limited-edition Hot Wheels "Danicar" that was offered as a Gamestop Exclusive (one that my oldest daughter Addie proudly owns), and even getting her own halloween/role-play costume. Now, the folks at Madame Alexander are stepping-up to go a little bit bigger, teaming with NASCAR and driver Patrick for some new collections of play dolls featuring the driver of the No. 10 GoDaddy Chevrolet SS for Stewart-Haas Racing in the NASCAR Sprint Cup Series. While my experience as a parent and observer has shown that girls love racing, Madame Alexander has some solid numbers to back it up...

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