If there's kids in your home, there's a solid chance that you've found them tethered to a device at some point, and if that device led them to YouTube, there's also a good chance that they've discovered Ryan Toys Review. Despite the awkward phrasing (shouldn't it be "Ryan's Toy Reviews?"), the six-year-old toy reviewer is a global phenomenon, and with the guidance of his parents, his channel has become a benchmark that has spawned thousands of imitators, eager to pump-out colorful, kid-focused videos for the masses. Now things are getting really meta as Ryan himself has become a toy thanks to some crafty dealings by pocket.watch and the folks at Bonkers Toys. Previewed in New York City back in July during The Toy Insider's annual Sweet Suite, The Rock Daughters™ and I got an early, albeit brief look at the first wave of Ryan's World toys. Unfortunately, they were under embargo (not a fan) at the time and couldn't be shown officially, but now the toys are out there in the wild, having launched exclusively at Walmart (an affiliate) with more retailers set to jump on-board this October. So the big question... do the new Ryan's World toys live up to the hype?
Bonkers Toys is expanding on their slither.io collection. "What could be better than building your own slither?" They're hoping that kids will feel the same way when their new Build-a-Slither toy line arrives this spring. The new collection lets kids construct and create their very own colorful slithers based on the awarding winning slither.io app - a phenomenon with 27 Billion game plays in 2017. The new Build-a-Slither line brings into the physical realm what digital players have recently experienced after the slither.io app added the ability for players to custom design their own slither.
Can you become the biggest snake? That's the question posited by the massively-popular mobile game, Slither.io. With over 150 million downloads, and over 120 million plays per day, Slither.io has been consistently been Google Play's #1 free game, and now it's making the jump to toys. Revealed this month at Toy Fair 2017 in New York, Bonkers Toys is bringing Slither.io to life as a line of blind bag collectibles, and later, plush. While we're not at Toy Fair in-person, some of the first samples of the Slither.io blind bags made their way to Rock Father HQ in Illinois, and The Rock Daughters™ (already familiar with the game) were more than happy to crack into four of them. Check out the video below!