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Monday, February 11 2013 23:09

Toy Fair 2013: PLAYSKOOL rolls out new SESAME STREET collection... #TF13

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I love SESAME STREET. Even better, my girls love Sesame Street. It's near-daily viewing via PBS KIDS and Sprout, and we have a ton of Sesame Street toys, books, and games. One of the first items I wrote about for The Rock Father back in 2011 was LET'S ROCK ELMO!, which I thought should've been a massive hit. Considering that I've seen it on clearance (I pre-ordered it at Toys "R" Us and paid full price), it seems it wasn't. But... It's a big hit here at Rock Father HQ, and that's what matters. Now, the details are out on the 2013 lineup of SESAME STREET items from PLAYSKOOL, and things are looking good. Here's the latest from TOY FAIR in New York...

hugselmoBIG HUGS ELMO
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $59.99/Available: Fall 13)
Little ones are sure to fall in love with Hasbro’s first feature Elmo toy that can hug them back! When tots give their red furry friend a hug, Elmo will wrap his arms around them to show how much he loves them! This cuddly 22-inch lifelike Elmo has flexible arms and a soft head. He sings a sweet song about hugs and a bedtime lullaby, and encourages pretend play. This all new design makes the BIG HUGS ELMO Hasbro’s largest, cuddliest, most lifelike Elmo interactive plush ever! Requires four AA batteries, not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

SESAME STREET P.A.L. SYSTEM
(PLAYSKOOL/Ages 2 - 4 years/Approx. Retail Price: $39.99/Available: Fall 13)
You can turn your tablet into an amazing new Sesame Street learning system for an easy-to-navigate and hands-on learning experience for kids 2 and up! Parents simply download theSesame Street P.A.L. (Play and Learning) apps, place their tablet into the case, and little ones can use the Magnifying Glass tool to explore learning adventures including fun and educational content, hosted by Sesame Street characters. The included magnifying glass and Sesame Street P.A.L. app allow children to become investigators, exploring various learning games and activities. Little ones will enjoy hours of learning and entertainment with this hands-on learning system. The protective case can also easily block the home button keeping other media and apps out of reach of little ones, if needed. Includes protective tablet case, magnifying glass tool, and app. Additional hand held tools, including a paint brush, grocery scanner, Elmo holding a flashlight, and Cookie Monster holding a watering hose (sold separately), will expand the interactive experience for more Sesame Street learning fun! Allows for both Apple and Android OS tablets; there are two tablet case sizes to choose from; each sold separately. Tablet not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

ELMO JUNCTION
(PLAYSKOOL/Ages 2 - 4 years/Approx. Retail Price: $44.99/Available: Fall 13)
This fun filled playset combines two of toddlers’ favorite things: cars and trains! The two-in-one playset easily converts from a figure-8 train track to a double-decker roadway for endless fun and imagination. Move Elmo’s train over the ABC track to hear Elmo sing the ABC song and when on the 123 roadway, Elmo will sing a song about numbers. This cool Sesame Street Rails & Roads set features ten feet of track and folds up for easy clean-up and storage. Requires two AAA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

ERNIE FARM TRAIN
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $16.99/Available: Fall 13)
Choo choo! Little ones will love rolling the Ernie Farm Train all around the neighborhood! For fun phrases, just press Ernie’s head down to hear about animals. Ernie’s rail car also includes a pig to take to the farm. Kids can take him for a spin on the ELMO JUNCTION playset with the COOKIE MONSTER FOOD TRAIN playset (sold separately). Train vehicle comes with an attachable rail car. Requires two AAA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

COOKIE MONSTER FOOD TRAIN
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $16.99/Available: Fall 13)
Choo Choo! Cookie Monster is driving a food train and loves to talk all about food! Kids can take him for a spin on the ELMO JUNCTION playset with the ERNIE FARM TRAIN playset (sold separately). Train vehicle comes with an attachable rail car and a crate of bananas. Requires two AAA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com. 

Are there any toys that YOU are excited for? Share your thoughts below! Stay tuned to The Rock Father for more news from Toy Fair 2013 as I have it! LIKE me on Facebook for updates!  

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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