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THE ROCK FATHER: THE POP CULTURE MAGAZINE FOR FAMILIES THAT ROCK.

LEGO Legends of Chima hits toy aisles this week...

Free LEGO® Ewar's Acro-Fighter with a $75 purchase. Offer valid January 1-31 2013 or while supplies last.If you've been browsing toy departments looking for after-Christmas deals like we have this past week, you might've noticed some new additions to the LEGO aisles as the major retailers get reset for 2013. Among the new offerings available now is LEGO® Legends of Chima, a brand-new original LEGO property that is "set in a mythical land of magical animal tribes who compete for CHI, a valuable energy source which gives them extraordinary powers over one another."

"Building upon our success with developing rich and immersive original storylines, most notable the recent Ninjago phenomenon, we're excited to launch a whole new world in LEGO Legends of Chima to spark any child's imagination and invite them to the world of LEGO building," said  "Based on the reactions we saw through our research, there is no doubt that our immersive approach to original properties will once again inspire, engage and thrill children who love to build and play with great stories."Soren Torp Laursen, president of LEGO Systems, Inc.

About LEGO Legends of Chima:

chimaboxedStory
Chima is a magical land that is ruled by tribes of highly-advanced animals who walk, talk, drive vehicles and live in castles and forts. Two of the characters were best friends, but misunderstandings challenged their friendship and they now compete for CHI, a valuable natural resource that is a powerful element and source of life. Only a few brave heroes in Chima understand the true nature of CHI and their stories, and the stories of those who seek to destroy them, are known as The Legends of Chima.

Building Sets
Seven richly detailed building sets inspired by the property are available now and range in price from$14.99 to $79.99. In August, the company will introduce six constructible LEGO Chima action figures for$14.99 each and four additional building sets, ranging in price from $24.99 to $119.99.  

Speedorz™: Social Competitive Play
Children can challenge friends, earn CHI and increase strength and power as they go from one obstacle to the next with the new line of Chima Speedorz. Build the Chima Speedorz and various obstacle courses, then pull the new ripcord to launch them. Players earn CHI crystals from their opponents by using the enclosed game cards. Six collectible Speedorz construction sets are available now, with more slated to launch in March, June and September. Each includes a new LEGO flywheel base with ripcord, minifigure, CHI crystals, assorted LEGO pieces and a set of trump cards at a suggested price of $14.99.

Gaming
chimaappTo extend the story and action play to fun for the whole family, a LEGO Chima constructible board game will be available in August for $19.99. 

In a related announcement, Warner Bros. Interactive Entertainment today announced three LEGOLegends of Chima videogame titles. Available now on LEGO.com and iOS devices is LEGO Legends of Chima™: Speedorz™, a free-to-play racing minigame. A LEGO Legends of Chima™: Laval's Journey will be available for the Nintendo DS™ hand-held system, the Nintendo 3DS™ hand-held system and for the PS®Vita system this summer. Additionally, LEGO Legends of Chima™ Online, a free-to-play, online immersive world game, is scheduled to launch later in the year.

Those looking to get building right away can take advantage of a special offer happening right now at the official LEGO Shop:
Free LEGO® Ewar's Acro-Fighter with a $75 purchase. Offer valid January 1-31 2013 or while supplies last.

For more on LEGO Legends of Chima, check out http://www.lego.com/chima

James Zahn

About James: A work-from-home Dad with a pair of daughters (Released in 2009 and 2012) - James Zahn is THE ROCK FATHER™. 

Bringing over two decades of experience in the entertainment industry into the family realm, Zahn is an Illinois-based Entertainment Writer, Media Personality and Commentator.

He serves as a PBS KIDS VIP (Very Involved Parent), has made guest appearances as a member of the Sprout Kindness Crew, was featured in the Father's Day issue of Lake County Magazine, and is a former contributor to Chicago Parent.

Creatively, James has directed/edited music videos, lyric videos, and album trailers for the likes of FEAR FACTORY, DIRGE WITHIN, PRODUCT OF HATE, ARCANIUM and others, has appeared as an actor in feature films and commercials, written comic books, and performed in bands.

James and/or his work have been featured in/on CNN, NBC, G4, The Chicago Tribune, Blogcritics, Fangoria, Starlog, The River Cities' Reader. Slowfish, Oil, and more. He's appeared as a music expert on CNN's AC360, and in 2013 he's been quoted on CNN, Babble, The Huffington Post, and The Good Men Project, in addition to making appearances on ABC News and WGN.

Learn more here

Connect with James on Facebook or Twitter.

Website: www.facebook.com/therockfather
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