LEGO Legends of Chima hits toy aisles this week...
- Written by James Zahn
- Published in Toys and Games
If you've been browsing toy departments looking for after-Christmas deals like we have this past week, you might've noticed some new additions to the LEGO aisles as the major retailers get reset for 2013. Among the new offerings available now is LEGO® Legends of Chima, a brand-new original LEGO property that is "set in a mythical land of magical animal tribes who compete for CHI, a valuable energy source which gives them extraordinary powers over one another."
About LEGO Legends of Chima:
Story
Chima is a magical land that is ruled by tribes of highly-advanced animals who walk, talk, drive vehicles and live in castles and forts. Two of the characters were best friends, but misunderstandings challenged their friendship and they now compete for CHI, a valuable natural resource that is a powerful element and source of life. Only a few brave heroes in Chima understand the true nature of CHI and their stories, and the stories of those who seek to destroy them, are known as The Legends of Chima.
Building Sets
Seven richly detailed building sets inspired by the property are available now and range in price from$14.99 to $79.99. In August, the company will introduce six constructible LEGO Chima action figures for$14.99 each and four additional building sets, ranging in price from $24.99 to $119.99.
Speedorz™: Social Competitive Play
Children can challenge friends, earn CHI and increase strength and power as they go from one obstacle to the next with the new line of Chima Speedorz. Build the Chima Speedorz and various obstacle courses, then pull the new ripcord to launch them. Players earn CHI crystals from their opponents by using the enclosed game cards. Six collectible Speedorz construction sets are available now, with more slated to launch in March, June and September. Each includes a new LEGO flywheel base with ripcord, minifigure, CHI crystals, assorted LEGO pieces and a set of trump cards at a suggested price of $14.99.
Gaming
To extend the story and action play to fun for the whole family, a LEGO Chima constructible board game will be available in August for $19.99.
In a related announcement, Warner Bros. Interactive Entertainment today announced three LEGOLegends of Chima videogame titles. Available now on LEGO.com and iOS devices is LEGO Legends of Chima™: Speedorz™, a free-to-play racing minigame. A LEGO Legends of Chima™: Laval's Journey will be available for the Nintendo DS™ hand-held system, the Nintendo 3DS™ hand-held system and for the PS®Vita system this summer. Additionally, LEGO Legends of Chima™ Online, a free-to-play, online immersive world game, is scheduled to launch later in the year.
Those looking to get building right away can take advantage of a special offer happening right now at the official LEGO Shop:
Free LEGO® Ewar's Acro-Fighter with a $75 purchase. Offer valid January 1-31 2013 or while supplies last.
For more on LEGO Legends of Chima, check out http://www.lego.com/chima
James Zahn
About James: A work-from-home Dad with a pair of daughters - a newborn and a three-year-old - James Zahn is The Rock Father™.
Recent 2012 projects for James have included direction and editing on music videos, lyric videos, and album trailers for FEAR FACTORY, DIRGE WITHIN, PRODUCT OF HATE, and others.
He's appeared as an actor in feature films and commercials, he's written comic books, performed in bands, and even appeared as a music expert on CNN's AC360 with Anderson Cooper in 2008.
James and/or his work have been featured in/on CNN, NBC, G4, The Chicago Tribune, Blogcritics, Kik Axe Music, Fangoria, Starlog, The River Cities' Reader. Slowfish, Oil, and more.
Learn more here.
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