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Tuesday, November 13 2018 10:39

Kilburn Live is Bringing Hasbro-Themed Family Entertainment Centers to the U.S. and Canada...

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As toymakers look to diversify, experiences are where it's at. Now comes news that Hasbro has just entered into a licensing agreement with Los Angeles-based Kilburn Live to  to create, build and operate Hasbro-themed family entertainment centers across the US and Canada. In an announcement received at Rock Father HQ this morning, the two companies promise that "the indoor family entertainment facilities will take iconic Hasbro brands and create interactive, immersive and innovative entertainment experiences in a high-energy, gamified environment with multiple activity zones.

"Hasbro is committed to ‘creating the world's best play experiences.’ In our 95-year history, Hasbro has transcended the toy aisle to become a lifestyle brand that both kids and adults enjoy,” said Casey Collins, SVP & GM Hasbro Consumer Products. “Our partnership with Kilburn will allow us - for the first time ever - to offer a wholly immersive and true play experience that unlocks a totally new and exciting way for fans to experience the Hasbro family of brands.”

Charlie Keegan, former CEO of Main Event Entertainment has been tapped to head the new division that will lead the development of the multiple location rollout across North America.

Current licensed brands for the project include well-known franchises including MY LITTLE PONY, MONOPOLY, MR. POTATO HEAD, GI JOE, CLUE, BATTLESHIP, HUNGRY HUNGRY HIPPOS, TRIVIAL PURSUIT, CHUTES AND LADDERS and others.

Of course, there are some omissions, most notably TRANSFORMERS, which has a presence at Universal Theme Parks, and the recently-acquired POWER RANGERS franchise.

With all the changes in the retail landscape over the past year, could this be a new way to connect with families while also setting-up an in-house retail presence? Time will tell... stay tuned for more news in the months ahead.

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and writes a regular Star Wars column - Transmissions from a Galaxy Far, Far Away for The Pop Insider. He also regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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