Go! will operate over 750 stores in all 50 states this holiday season, including 80 year-round stores in malls and outlet centers. Their Go! Toys and Games stores will expand to more than 400 locations for this holiday shopping season.
In a statement issued this week, Go! Retail Group CEO Marc Winkelman said: "With the change in the retail landscape this year, Go! Retail Group is excited to expand our toy and game business to meet the needs of consumers nationwide. 2018 is our 26th year of operating pop-up stores. In partnership with our vendors and shopping center developers, Go! is uniquely positioned to expand our successful toy and game business to new locations."
I've been critical of Go! Calendars, Toys & Games in the past, most recently sharing my thoughts via The Toy Book this summer, calling them "disappointing," and noting that "as a parent, what I see in those stores is the experience of a dirty, cluttered mess of dated and overpriced product. While Go! is said to be successful, I feel that their pricing is predatory based on the 'convenience' factor of snagging parents and grandparents who might already be at the mall."
It's one thing to move a lot of product. It's another thing to do it right - and that means more than just the bottom line. I'll be watching this closely and wishing them the best this holiday season.
For those keeping score at home, the lack of Toys "R" Us has opened up new opportunities, with more places than ever to buy toys. Here's a few...
- Target has expanded and remodeled their toy departments.
- Walmart has increased selection.
- JCPenney has expanded their toy departments.
- Kohl's has more than doubled their offerings.
- Party City has launched TOY CITY
- Geoffrey's Toy Box will bring Toys "R" Us brands into select retailers beginning in November.