Monday, September 17 2018 15:12

Toys "R" Us Canada "Unwraps the WOW" with 2018 Top Toy Trends for the Holidays...

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It's still strange to think that 2018 will mark the first year without The Great Big Toys "R" Us Book of Awesome here in the U.S. In fact, the name and multiple variations on it are part of the long-awaited TRU IP auction that will hopefully actually take place in October. But what if we did have a 2018 Big Toy Book? Chances are it wouldn't be that much different than our friends to the north, who've just unveiled the Toys "R" Us Top Toy Trends for families in Canada. As they say, "while it might seem early for adults to sing carols and sip eggnog, kids know that Christmas is less than 100 sleeps away!"  So what does Toys "R" Us Canada pick for the Hot Play Trends for the holidays? Let's take a look...

Toys R Us Canada Ltd The countdown to Christmas is on Toys"More than ever, this time of year Canadians look to Toys "R" Us Canada as the experts to carefully evaluate and curate the hottest trends and toys so kids coast to coast unwrap 'WOW' for the holidays," said Melanie Teed-Murch, President, Toys "R" Us and Babies "R" Us Canada. "We believe that 'giving and unwrapping play' should be moments we are proud to give - so we are here to ease gift-givers' minds and help them find that magical item that will unlock creativity and imagination."

Each toy featured on the 2018 Hot Holiday Trends list is kid-tested and approved by Toys "R" Us Canada's top toy expert and Chief Play Officer (CPO), Émile Burbidge. Gift-givers can rest assured that the collection has something for everyone.

"I can't wait to share the trends and toys with parents and gift-givers this season," said Burbidge, Toys "R" Us Canada's Chief Play Officer. "Kids of all ages will be excited to get their hands on squishy and slimy toys, robotic pets, new games and gadgets that get kids like me moving, learning, and creating while having fun."

Toys "R" Us Canada's 2018 Hot Holiday Trends

  • Preschool Play Pals: From Paw Patrol to PJ Masks and Peppa Pig, these toys for tots bring kids' favourite characters to life.
  • Paw Patrol Ultimate Police Rescue Cruiser
  • Peppa Pig Transforming Campervan

  • Gross Stuff: Whether smashing it, popping it or flushing it, take the plunge with toys that will make kids go ewww.
  • Flushin' Frenzy
  • Pop-a-Zit

  • S.T.E.A.M Toys that Teach: Learning has never been so much fun with interactive and S.T.E.A.M.-based toys that help kids build, discover and explore.
  • GraviTrax Starter Set
  • Little Tikes Stem Jr.™ Wonder Lab™

  • Family Gaming Moments: Gift-givers can take the win this holiday season with the hottest video games and board games of the year.
  • Don't Step in It
  • Connect 4 Shots
  • Monopoly Cheater's Edition
  • Speech Breaker

  • No Mess Pets: From talking parrots and critters that hatch, get pets without the mess with toy pets that play back.
  • Little Live Pets Scruff a Luvs
  • Rainbocorn
  • furReal Rock-a-too, The Show Bird
  • Flutter Hummingbird

  • Movie Moments: Bring big screen excitement home with blockbuster characters from the hottest movies.
  • LEGO Harry Potter Hogwarts Express
  • Transformers Power Core Bumblebee

  • Nurturing: From feeding to potty training, these are real-life toys that kids can care for and love.
  • Baby Alive Potty Dance Baby
  • Baby Annabelle

  • Slime: Get hands on with slimy and squishable toys that are oozing with fun.
  • Nickelodeon SLIME - Frozen Treats Slime
  • Poopsie Slime Surprise

  • Collectibles & Nostalgia: Unwrap tiny surprises to lost treasure, creating endless fun to collect and trade.
  • L.O.L Surprise! Under Wraps
  • Treasure X – 3 Pack
  • Pikimi Pops Jumbo Pack
  • Polly Pocket Hidden Places Dance Par-taay! Case & Beach Vibes Backpack

  • Grow With Me: Get great gifts for baby and must-have items for new and expecting parents from Babies "R" Us Canada.
  • Graco® UNO2DUO "Single to Double" Travel System - Ace
  • Fisher Price® 3-in-1 Sit to Stand Activity Centre

Shopping at Toys "R" Us Canada means shopping Canadian as the company is now 100 per cent Canadian owned and operated. Toys "R" Us Canada is committed to providing an outstanding customer-first, omni-commerce shopping experience, the hottest toys and baby products, including more than 2,800 new toys for the holiday season, an impressive line-up of exclusive items that can't be found anywhere else, exciting in-store events and knowledgeable staff. Consumers can also be confident they are getting incredible value with customer programs such as Toys "R" Us Canada's Price Match Policyfree in-store pick up and the "R" Club™ Loyalty Program.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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