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Monday, September 10 2018 18:21

Hasbro Enters the Battle Royale - NERF Fortnite Blasters and MONOPOLY: Fortnite Edition on the Way...

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The Battle Royale just gained another major player. Hasbro has entered the arena, announcing a partnership with Epic Games to introduce a range of Fortnite inspired play experiences, including a line of officially licensed NERF Fortnite blasters, and a MONOPOLY: Fortnite Edition Game. They join the likes of Jazwares (action figures), Moose Toys (collectible figures under 3") and Funko (Pop! Vinyl) in getting a piece of the expanding Fortnite action!

“Fortnite has quickly become a cultural phenomenon with legions of players worldwide, many of whom are already searching for NERF blasters to host their own Fortnite battles,” said Jonathan Berkowitz, president, Hasbro Brands. “Through our collaboration with Epic Games, fans will now have the ability to experience the Battle Royale in all new ways, whether it’s the active and adventurous fun of a NERF Fortnite blaster battle or the exciting strategizing of playing MONOPOLY Fortnite with friends.”

NERF Fortnite Blasters:

The NERF Fortnite blasters will immerse fans into the player-versus-player action of the game, letting them play out the Battle Royale in real world settings with blasters and accessories that emulate the amazing onscreen battles Fortnite is known for, and MONOPOLY Fortnite will bring a battle building twist to the iconic Fast Dealing Property Trading game.

fortnite monopoly1

MONOPOLY: Fortnite Edition:

The MONOPOLY: Fortnite Edition game will debut at most major retailers in the U.S. and the U.K. this Fall, with additional markets to follow in 2019. The battle continues to build with an epic line up of additional licensed games, role play and NERF Fortnite blasters and accessories debuting in 2019.

“Hasbro is well-known for bringing iconic brands to life, and we’re honored to collaborate on an awesome lineup that delivers on the fun of Fornite,” said Epic Games co-founder Mark Rein. “NERF blasters are truly the best way to reenact Fortnite battles outside of the game, and we can’t wait to see our fans create Fortnite stories all of their own with the iconic accessories seen in the game, or by bringing the battle offscreen with MONOPOLY.”

Fortnite is the action building game from Epic Games that lets you drop into a massive 100-player PvP Battle Royale or team up with friends in a co-op campaign to Save The World against a horde of monsters. Craft and loot in giant worlds where no two games are ever the same. Fortnite Battle Royale is free and available on PC, Mac, PlayStation 4, Xbox One, Switch, iOS, and Android.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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